| Product Code: ETC7538660 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s bra import shipments in 2024 continued to show a high level of concentration, with top exporting countries being Bangladesh, Sri Lanka, China, Vietnam, and Indonesia. Despite a significant growth rate of 25.69% in the 2020-2024 period, there was a slight downturn with a growth rate of -18.49% from 2023 to 2024. This data indicates the dynamic nature of the market and the need for companies to adapt to changing trends and consumer preferences in the lingerie industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Bra Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Bra Market Revenues & Volume, 2021 & 2031F |
3.3 India Bra Market - Industry Life Cycle |
3.4 India Bra Market - Porter's Five Forces |
3.5 India Bra Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Bra Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Bra Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing lifestyle preferences leading to higher spending on fashion and apparel including bras |
4.2.2 Growing awareness about the importance of proper fit and comfort in bras among Indian consumers |
4.2.3 Rising trend of online shopping for bras, offering convenience and a wide range of options to consumers |
4.3 Market Restraints |
4.3.1 Cultural taboos and conservative mindset in certain regions of India impacting the acceptance and adoption of modern bra styles |
4.3.2 Lack of standardized sizing and fit options leading to challenges in finding the right bras for diverse body types |
5 India Bra Market Trends |
6 India Bra Market, By Types |
6.1 India Bra Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Bra Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Bra Market Revenues & Volume, By Padded, 2021- 2031F |
6.1.4 India Bra Market Revenues & Volume, By Non-padded, 2021- 2031F |
6.2 India Bra Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Bra Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 India Bra Market Revenues & Volume, By Offline, 2021- 2031F |
7 India Bra Market Import-Export Trade Statistics |
7.1 India Bra Market Export to Major Countries |
7.2 India Bra Market Imports from Major Countries |
8 India Bra Market Key Performance Indicators |
8.1 Average order value (AOV) of bra purchases indicating willingness to spend on higher-quality products |
8.2 Customer satisfaction score (CSAT) reflecting the level of comfort and fit experienced by consumers |
8.3 Rate of return or exchange of bras highlighting the effectiveness of sizing guides and fit recommendations |
8.4 Social media engagement metrics such as likes, shares, and comments on bra-related content showcasing consumer interest and brand visibility |
9 India Bra Market - Opportunity Assessment |
9.1 India Bra Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Bra Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Bra Market - Competitive Landscape |
10.1 India Bra Market Revenue Share, By Companies, 2024 |
10.2 India Bra Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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