| Product Code: ETC285924 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s canvas frames import market in 2024 continued to see a high level of concentration, with top exporting countries being China, Thailand, UAE, Germany, and Austria. The market witnessed a significant compound annual growth rate (CAGR) of 23.53% from 2020 to 2024, reflecting strong demand and market expansion. However, there was a slight decline in growth rate from 2023 to 2024, with a -18.0% decrease. This data suggests a dynamic market landscape, with opportunities for strategic partnerships and market diversification in the coming years.

The India canvas frames market is an essential segment of the country`s art and framing industry. Canvas frames are used to stretch and display canvas prints, paintings, and artwork. The market is driven by factors such as the growing interest in art and home decor, increasing demand for personalized and custom artwork, and the rise of online art marketplaces. With the rise of interior design and home decoration trends, canvas frames have become popular for adding aesthetic appeal to living spaces. Additionally, the growth of the e-commerce industry has made canvas frames more accessible to a broader customer base. The market`s growth is further supported by the presence of local artisans and framing workshops that offer customized framing solutions. However, challenges such as the competition from alternative framing materials and the need for eco-friendly and sustainable framing options influence the market`s dynamics.
The India canvas frames market is driven by several key factors. Firstly, the increasing demand for artwork and home decor products fuels the need for canvas frames. Canvas frames provide a stylish and contemporary way to display art pieces and photographs, adding aesthetic value to interior spaces. Secondly, the growing awareness of art and creativity among consumers, along with the popularity of art exhibitions and galleries, drives the demand for canvas frames to showcase artworks. Additionally, the rise of e-commerce platforms and online art sales increases the accessibility of canvas frames to a broader consumer base. The market is also influenced by the availability of customized and personalized canvas frames, catering to individual preferences and home decor styles.
The India canvas frames market faces specific challenges. Firstly, canvas frames are a niche product in India, primarily used in the art and photography industries. Limited awareness and understanding of canvas frames among the general population can be a challenge for manufacturers and sellers. Creating demand and educating potential customers about the benefits and aesthetics of canvas frames is crucial for market growth. Secondly, the availability of high-quality canvas materials and craftsmanship can impact the final product`s durability and appeal. Maintaining consistent quality standards and using premium materials are essential for building a loyal customer base. Moreover, the canvas frames market faces competition from alternative framing options, such as traditional wooden frames and digital frames. Manufacturers need to highlight the unique features and artistic appeal of canvas frames to attract customers.
The India Canvas Frames Market encounters challenges related to the availability and cost of raw materials, such as wood and metal, used in frame manufacturing. Fluctuating raw material prices can impact profit margins for manufacturers. The market also faces competition from alternative framing solutions and decorative products. Additionally, the demand for canvas frames is closely linked to the growth of the art and photography industries, which may experience fluctuations due to economic conditions. Distribution challenges, including proper handling and transportation of delicate frames, also impact the market.
The India canvas frames market is served by both domestic and international players offering a variety of canvas frames for art and photography. Some notable key players in this sector include Nilkamal Limited, D`Mart, Amazon India, and WoodenStreet. These companies provide a wide range of canvas frames in different sizes and styles, meeting the needs of artists, photographers, and art enthusiasts in India. Their focus on quality craftsmanship, customization options, and competitive pricing has positioned them as key players in the canvas frames market in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Canvas Frames Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Canvas Frames Market Revenues & Volume, 2021 & 2031F |
3.3 India Canvas Frames Market - Industry Life Cycle |
3.4 India Canvas Frames Market - Porter's Five Forces |
3.5 India Canvas Frames Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Canvas Frames Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Canvas Frames Market Revenues & Volume Share, By Distribution Channels, 2021 & 2031F |
4 India Canvas Frames Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for personalized home décor items |
4.2.2 Growth in the art and photography industry |
4.2.3 Rising disposable income and changing lifestyle trends in India |
4.3 Market Restraints |
4.3.1 High competition from alternative framing solutions |
4.3.2 Fluctuating raw material prices |
4.3.3 Limited awareness and availability in rural markets |
5 India Canvas Frames Market Trends |
6 India Canvas Frames Market, By Types |
6.1 India Canvas Frames Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Canvas Frames Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Canvas Frames Market Revenues & Volume, By Oil Type Painting Frame, 2021-2031F |
6.1.4 India Canvas Frames Market Revenues & Volume, By Acrylic Type Painting Frame, 2021-2031F |
6.1.5 India Canvas Frames Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Canvas Frames Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Canvas Frames Market Revenues & Volume, By Artist, 2021-2031F |
6.2.3 India Canvas Frames Market Revenues & Volume, By Art Student, 2021-2031F |
6.2.4 India Canvas Frames Market Revenues & Volume, By Art Lovers, 2021-2031F |
6.2.5 India Canvas Frames Market Revenues & Volume, By Other, 2021-2031F |
6.3 India Canvas Frames Market, By Distribution Channels |
6.3.1 Overview and Analysis |
6.3.2 India Canvas Frames Market Revenues & Volume, By Direct Sales, 2021-2031F |
6.3.3 India Canvas Frames Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021-2031F |
6.3.4 India Canvas Frames Market Revenues & Volume, By Online retailing, 2021-2031F |
6.3.5 India Canvas Frames Market Revenues & Volume, By Others, 2021-2031F |
7 India Canvas Frames Market Import-Export Trade Statistics |
7.1 India Canvas Frames Market Export to Major Countries |
7.2 India Canvas Frames Market Imports from Major Countries |
8 India Canvas Frames Market Key Performance Indicators |
8.1 Average order value per customer |
8.2 Repeat purchase rate |
8.3 Customer satisfaction score |
8.4 Website traffic from organic search |
8.5 Number of partnerships with artists and photographers |
9 India Canvas Frames Market - Opportunity Assessment |
9.1 India Canvas Frames Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Canvas Frames Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Canvas Frames Market Opportunity Assessment, By Distribution Channels, 2021 & 2031F |
10 India Canvas Frames Market - Competitive Landscape |
10.1 India Canvas Frames Market Revenue Share, By Companies, 2024 |
10.2 India Canvas Frames Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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