India Connected TV Market (2025-2031) | Analysis, Share, Growth, Trends, Companies, Forecast, Industry, Outlook, Size & Revenue, Value, Competitive Landscape, Segmentation

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3.1 India Country Macro Economic Indicators

3.2 India Connected TV Market Revenues & Volume, 2021 & 2031F

3.3 India Connected TV Market - Industry Life Cycle

3.4 India Connected TV Market - Porter's Five Forces

3.5 India Connected TV Market Revenues & Volume Share, By Screen Size, 2021 & 2031F

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and access to high-speed internet connectivity in India, driving the demand for connected TVs.

4.2.2 Growing adoption of digital streaming services and Over-the-Top (OTT) platforms in India, boosting the need for connected TVs.

4.2.3 Rising disposable incomes and changing consumer preferences towards smart and interactive entertainment solutions, fueling the growth of the connected TV market in India.

4.3 Market Restraints

4.3.1 High initial costs associated with connected TVs may hinder mass adoption, especially in price-sensitive market segments.

4.3.2 Limited availability of localized content and regional language support on connected TV platforms, impacting the overall market penetration.

6.1 India Connected TV Market, By Screen Size

6.1.1 Overview and Analysis

6.1.2 India Connected TV Market Revenues & Volume, By Screen Size, 2021- 2031F

6.1.3 India Connected TV Market Revenues & Volume, By Less than 30 inches, 2021- 2031F

6.1.4 India Connected TV Market Revenues & Volume, By 30 inches to 50 inches, 2021- 2031F

6.1.5 India Connected TV Market Revenues & Volume, By 50 inches to 70 inches, 2021- 2031F

6.1.6 India Connected TV Market Revenues & Volume, By Above 70 inches, 2021- 2031F

7.1 India Connected TV Market Export to Major Countries

7.2 India Connected TV Market Imports from Major Countries

8.1 Average time spent on connected TV platforms per user.

8.2 Number of new partnerships between TV manufacturers and OTT platforms.

8.3 Growth in the number of active users on connected TV platforms.

8.4 Percentage increase in the adoption of smart TVs with internet connectivity features.

8.5 Average revenue per user (ARPU) for connected TV services.

9.1 India Connected TV Market Opportunity Assessment, By Screen Size, 2021 & 2031F

10.1 India Connected TV Market Revenue Share, By Companies, 2024

10.2 India Connected TV Market Competitive Benchmarking, By Operating and Technical Parameters