Product Code: ETC11790798 | Publication Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The India cross-platform mobile advertising market import shipment demonstrated a strong growth trend with a CAGR of 17.4% from 2020 to 2024. However, there was a notable slowdown in growth, with a decrease of 41.7% between 2023 and 2024. The market expansion showed signs of stabilization towards the end of the period.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Cross-Platform Mobile Advertising Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Cross-Platform Mobile Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 India Cross-Platform Mobile Advertising Market - Industry Life Cycle |
3.4 India Cross-Platform Mobile Advertising Market - Porter's Five Forces |
3.5 India Cross-Platform Mobile Advertising Market Revenues & Volume Share, By Ad Format, 2021 & 2031F |
3.6 India Cross-Platform Mobile Advertising Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 India Cross-Platform Mobile Advertising Market Revenues & Volume Share, By Monetization Model, 2021 & 2031F |
3.8 India Cross-Platform Mobile Advertising Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
3.9 India Cross-Platform Mobile Advertising Market Revenues & Volume Share, By Target Audience, 2021 & 2031F |
4 India Cross-Platform Mobile Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in India |
4.2.2 Growth in mobile internet usage |
4.2.3 Demand for targeted advertising solutions |
4.2.4 Rise in mobile app usage |
4.2.5 Adoption of programmatic advertising technologies |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations |
4.3.2 Ad-blocking software usage |
4.3.3 Fragmented market landscape |
4.3.4 Lack of standardized metrics for cross-platform advertising |
4.3.5 Competition from traditional advertising channels |
5 India Cross-Platform Mobile Advertising Market Trends |
6 India Cross-Platform Mobile Advertising Market, By Types |
6.1 India Cross-Platform Mobile Advertising Market, By Ad Format |
6.1.1 Overview and Analysis |
6.1.2 India Cross-Platform Mobile Advertising Market Revenues & Volume, By Ad Format, 2021 - 2031F |
6.1.3 India Cross-Platform Mobile Advertising Market Revenues & Volume, By Banner Ads, 2021 - 2031F |
6.1.4 India Cross-Platform Mobile Advertising Market Revenues & Volume, By Video Ads, 2021 - 2031F |
6.2 India Cross-Platform Mobile Advertising Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 India Cross-Platform Mobile Advertising Market Revenues & Volume, By iOS, 2021 - 2031F |
6.2.3 India Cross-Platform Mobile Advertising Market Revenues & Volume, By Android, 2021 - 2031F |
6.3 India Cross-Platform Mobile Advertising Market, By Monetization Model |
6.3.1 Overview and Analysis |
6.3.2 India Cross-Platform Mobile Advertising Market Revenues & Volume, By Cost-Per-Click (CPC), 2021 - 2031F |
6.3.3 India Cross-Platform Mobile Advertising Market Revenues & Volume, By Cost-Per-Mille (CPM), 2021 - 2031F |
6.4 India Cross-Platform Mobile Advertising Market, By Industry Vertical |
6.4.1 Overview and Analysis |
6.4.2 India Cross-Platform Mobile Advertising Market Revenues & Volume, By Gaming, 2021 - 2031F |
6.4.3 India Cross-Platform Mobile Advertising Market Revenues & Volume, By E-Commerce, 2021 - 2031F |
6.5 India Cross-Platform Mobile Advertising Market, By Target Audience |
6.5.1 Overview and Analysis |
6.5.2 India Cross-Platform Mobile Advertising Market Revenues & Volume, By Consumers, 2021 - 2031F |
6.5.3 India Cross-Platform Mobile Advertising Market Revenues & Volume, By Businesses, 2021 - 2031F |
7 India Cross-Platform Mobile Advertising Market Import-Export Trade Statistics |
7.1 India Cross-Platform Mobile Advertising Market Export to Major Countries |
7.2 India Cross-Platform Mobile Advertising Market Imports from Major Countries |
8 India Cross-Platform Mobile Advertising Market Key Performance Indicators |
8.1 Click-through rates (CTR) on cross-platform mobile ads |
8.2 Cost per acquisition (CPA) for mobile advertising campaigns |
8.3 Return on investment (ROI) from cross-platform mobile advertising campaigns |
8.4 Engagement metrics such as time spent on mobile ads |
8.5 Conversion rates from mobile ad clicks to actions (e.g., app downloads or purchases) |
9 India Cross-Platform Mobile Advertising Market - Opportunity Assessment |
9.1 India Cross-Platform Mobile Advertising Market Opportunity Assessment, By Ad Format, 2021 & 2031F |
9.2 India Cross-Platform Mobile Advertising Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 India Cross-Platform Mobile Advertising Market Opportunity Assessment, By Monetization Model, 2021 & 2031F |
9.4 India Cross-Platform Mobile Advertising Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
9.5 India Cross-Platform Mobile Advertising Market Opportunity Assessment, By Target Audience, 2021 & 2031F |
10 India Cross-Platform Mobile Advertising Market - Competitive Landscape |
10.1 India Cross-Platform Mobile Advertising Market Revenue Share, By Companies, 2024 |
10.2 India Cross-Platform Mobile Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |