Market Forecast By Application (Sales and Marketing Optimization, Reporting and Analytics, Customer Segmentation, Risk and Compliance Management, Customer Service, Customer Onboarding, Others), By Component (Platforms, Services), By Deployment Mode (On-premises, Cloud), By Organization Size (Large Enterprises, SMEs), By Vertical (BFSI, Retail and eCommerce, Healthcare and Life Sciences, Transportation and Logistics, Government and Public Sector, Energy and Utilities, IT and Telecom, Manufacturing) And Competitive Landscape
Product Code: ETC4407805 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The India Customer Success Platforms Market Report thoroughly covers the market by application, component, deployment mode, organization size, and vertical. The India Customer Success Platforms Market Outlook report provides an unbiased and detailed analysis of the ongoing India Customer Success Platforms Market trends, opportunities/high growth areas, and market drivers. This would help the stakeholders devise and align their market strategies according to the current and future market dynamics.
The India customer success platform market is rapidly growing and presents a significant opportunity for businesses to enhance their customer experience and retention rates. The increasing adoption of cloud-based CSPs and government initiatives are expected to drive the growth of the market.
According to 6Wresearch, the India Customer Success Platforms Market size is anticipated to rise at a CAGR of 24% during 2025-2031. The increasing adoption of cloud-based customer success platforms is driving the growth of the India CSP market. The cloud-based CSPs allow businesses to access the software from anywhere at any time, and do not require a high initial investment. Furthermore, the growing awareness about customer experience and customer retention is boosting the adoption of customer success platforms in India. The CSPs provide real-time insights into customer behavior and enable businesses to proactively resolve customer issues, leading to higher customer retention rates. These factors have been fueling the India Customer Success Platforms Market growth.
One of the major challenges in the India CSP market is the lack of skilled professionals who can effectively manage the platforms. The shortage of trained professionals makes it difficult for companies to fully utilize the capabilities of the CSPs, which can impact customer satisfaction levels. Another challenge is the inadequate infrastructure and slow internet speeds in some parts of India, which can impact the performance of the CSPs.
Some of the key players in the India CSP market are Freshworks, Salesforce, Hubspot, Zoho, and Gainsight. These companies offer a wide range of CSPs, including customer relationship management (CRM) software, customer experience platforms (CEP), and customer engagement platforms (CEP).
The Indian government has launched several initiatives to boost the adoption of CSPs in the country. For instance, the government’s Digital India program focuses on creating a digitally empowered society and economy, which includes the development of a robust digital infrastructure. Additionally, the government’s Start-up India program aims to encourage the growth of start-ups in the country, many of which are focused on building innovative CSP solutions.
The future outlook of the India CSP market is positive, with the market expected to grow rapidly in the coming years. The increasing focus on customer experience and the growing demand for cloud-based CSPs is expected to drive the growth of the market. Additionally, the availability of affordable CSP solutions and ongoing government initiatives are expected to boost the adoption of CSPs among companies of all sizes.
According to Moksh, Senior Research Analyst, 6Wresearch, Sales and Marketing Optimization is a crucial segment of Customer Success Platforms. It helps in analyzing customer behavior, identifying new leads, and creating marketing campaigns that resonate with the audience.
The platform segment is growing at a steady pace due to the increasing demand for customer insights and the adoption of cloud-based platforms.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Customer Success Platforms Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Customer Success Platforms Market Revenues & Volume, 2021 & 2031F |
3.3 India Customer Success Platforms Market - Industry Life Cycle |
3.4 India Customer Success Platforms Market - Porter's Five Forces |
3.5 India Customer Success Platforms Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.6 India Customer Success Platforms Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.7 India Customer Success Platforms Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F |
3.8 India Customer Success Platforms Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.9 India Customer Success Platforms Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 India Customer Success Platforms Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on enhancing customer experience and retention in India |
4.2.2 Growing adoption of digital technologies and cloud-based solutions |
4.2.3 Rising demand for personalized and proactive customer support services |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of customer success platforms among small and medium-sized enterprises in India |
4.3.2 Data privacy and security concerns related to customer data management |
4.3.3 Challenges in integration with existing CRM systems and other business applications |
5 India Customer Success Platforms Market Trends |
6 India Customer Success Platforms Market, By Types |
6.1 India Customer Success Platforms Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 India Customer Success Platforms Market Revenues & Volume, By Application , 2021-2031F |
6.1.3 India Customer Success Platforms Market Revenues & Volume, By Sales and Marketing Optimization, 2021-2031F |
6.1.4 India Customer Success Platforms Market Revenues & Volume, By Reporting and Analytics, 2021-2031F |
6.1.5 India Customer Success Platforms Market Revenues & Volume, By Customer Segmentation, 2021-2031F |
6.1.6 India Customer Success Platforms Market Revenues & Volume, By Risk and Compliance Management, 2021-2031F |
6.1.7 India Customer Success Platforms Market Revenues & Volume, By Customer Service, 2021-2031F |
6.1.8 India Customer Success Platforms Market Revenues & Volume, By Customer Onboarding, 2021-2031F |
6.2 India Customer Success Platforms Market, By Component |
6.2.1 Overview and Analysis |
6.2.2 India Customer Success Platforms Market Revenues & Volume, By Platforms, 2021-2031F |
6.2.3 India Customer Success Platforms Market Revenues & Volume, By Services, 2021-2031F |
6.3 India Customer Success Platforms Market, By Deployment Mode |
6.3.1 Overview and Analysis |
6.3.2 India Customer Success Platforms Market Revenues & Volume, By On-premises, 2021-2031F |
6.3.3 India Customer Success Platforms Market Revenues & Volume, By Cloud, 2021-2031F |
6.4 India Customer Success Platforms Market, By Organization Size |
6.4.1 Overview and Analysis |
6.4.2 India Customer Success Platforms Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.4.3 India Customer Success Platforms Market Revenues & Volume, By SMEs, 2021-2031F |
6.5 India Customer Success Platforms Market, By Vertical |
6.5.1 Overview and Analysis |
6.5.2 India Customer Success Platforms Market Revenues & Volume, By BFSI, 2021-2031F |
6.5.3 India Customer Success Platforms Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.5.4 India Customer Success Platforms Market Revenues & Volume, By Healthcare and Life Sciences, 2021-2031F |
6.5.5 India Customer Success Platforms Market Revenues & Volume, By Transportation and Logistics, 2021-2031F |
6.5.6 India Customer Success Platforms Market Revenues & Volume, By Government and Public Sector, 2021-2031F |
6.5.7 India Customer Success Platforms Market Revenues & Volume, By Energy and Utilities, 2021-2031F |
6.5.8 India Customer Success Platforms Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.5.9 India Customer Success Platforms Market Revenues & Volume, By Manufacturing, 2021-2031F |
7 India Customer Success Platforms Market Import-Export Trade Statistics |
7.1 India Customer Success Platforms Market Export to Major Countries |
7.2 India Customer Success Platforms Market Imports from Major Countries |
8 India Customer Success Platforms Market Key Performance Indicators |
8.1 Customer Lifetime Value (CLV) for businesses using customer success platforms |
8.2 Customer Churn Rate reduction after implementing customer success strategies |
8.3 Net Promoter Score (NPS) improvement for companies utilizing customer success platforms |
9 India Customer Success Platforms Market - Opportunity Assessment |
9.1 India Customer Success Platforms Market Opportunity Assessment, By Application , 2021 & 2031F |
9.2 India Customer Success Platforms Market Opportunity Assessment, By Component, 2021 & 2031F |
9.3 India Customer Success Platforms Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F |
9.4 India Customer Success Platforms Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.5 India Customer Success Platforms Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 India Customer Success Platforms Market - Competitive Landscape |
10.1 India Customer Success Platforms Market Revenue Share, By Companies, 2024 |
10.2 India Customer Success Platforms Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |