| Product Code: ETC7541521 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s deodorant stick import market in 2024 continued to see a high concentration of imports from top countries such as Australia, Germany, UK, Metropolitan France, and USA. Despite the market experiencing a negative compound annual growth rate (CAGR) of -9.85% from 2020 to 2024 and a further decline in growth rate of -11.95% from 2023 to 2024, the market remains competitive with a diverse range of international suppliers catering to the Indian demand for deodorant sticks.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Deodorant Stick Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Deodorant Stick Market Revenues & Volume, 2021 & 2031F |
3.3 India Deodorant Stick Market - Industry Life Cycle |
3.4 India Deodorant Stick Market - Porter's Five Forces |
3.5 India Deodorant Stick Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Deodorant Stick Market Revenues & Volume Share, By Packaging Material, 2021 & 2031F |
3.7 India Deodorant Stick Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.8 India Deodorant Stick Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 India Deodorant Stick Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing lifestyle trends leading to higher demand for personal care products. |
4.2.2 Growing awareness about hygiene and grooming among the Indian population. |
4.2.3 Influence of western culture and increasing urbanization promoting the use of deodorants. |
4.2.4 Innovation in product formulations and packaging attracting consumers. |
4.2.5 Expansion of distribution channels and e-commerce platforms increasing accessibility to deodorant products. |
4.3 Market Restraints |
4.3.1 Price sensitivity among a significant portion of the population limiting premium product adoption. |
4.3.2 Presence of counterfeit products impacting brand trust and market growth. |
4.3.3 Concerns regarding the presence of chemicals in deodorants leading to a shift towards natural and organic alternatives. |
4.3.4 Seasonal variations affecting demand for deodorant products. |
4.3.5 Competition from other personal care products like perfumes and body sprays. |
5 India Deodorant Stick Market Trends |
6 India Deodorant Stick Market, By Types |
6.1 India Deodorant Stick Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Deodorant Stick Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 India Deodorant Stick Market Revenues & Volume, By With-AlcoholAlcohol-Free, 2021- 2031F |
6.2 India Deodorant Stick Market, By Packaging Material |
6.2.1 Overview and Analysis |
6.2.2 India Deodorant Stick Market Revenues & Volume, By GlassMetalPlastic, 2021- 2031F |
6.3 India Deodorant Stick Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 India Deodorant Stick Market Revenues & Volume, By Store Based Retailing,, 2021- 2031F |
6.3.3 India Deodorant Stick Market Revenues & Volume, By Online Retailing, 2021- 2031F |
6.4 India Deodorant Stick Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 India Deodorant Stick Market Revenues & Volume, By Men, 2021- 2031F |
6.4.3 India Deodorant Stick Market Revenues & Volume, By Women, 2021- 2031F |
6.4.4 India Deodorant Stick Market Revenues & Volume, By Others, 2021- 2031F |
7 India Deodorant Stick Market Import-Export Trade Statistics |
7.1 India Deodorant Stick Market Export to Major Countries |
7.2 India Deodorant Stick Market Imports from Major Countries |
8 India Deodorant Stick Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for deodorant brands. |
8.2 Number of new product launches and innovations in the deodorant segment. |
8.3 Customer satisfaction levels and feedback on product quality and effectiveness. |
8.4 Market penetration in tier 2 and tier 3 cities in India. |
8.5 Sustainability initiatives and eco-friendly packaging adoption by deodorant brands. |
9 India Deodorant Stick Market - Opportunity Assessment |
9.1 India Deodorant Stick Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Deodorant Stick Market Opportunity Assessment, By Packaging Material, 2021 & 2031F |
9.3 India Deodorant Stick Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.4 India Deodorant Stick Market Opportunity Assessment, By End User, 2021 & 2031F |
10 India Deodorant Stick Market - Competitive Landscape |
10.1 India Deodorant Stick Market Revenue Share, By Companies, 2024 |
10.2 India Deodorant Stick Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here