| Product Code: ETC7541522 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s deodorants import market saw a shift in concentration levels from high to moderate in 2024, indicating a more diversified import landscape. The top exporting countries to India in 2024 were the UK, Thailand, UAE, Hungary, and Spain, showcasing a global sourcing strategy. Despite a decline in growth rate from 2023 to 2024 at -12.51%, the compound annual growth rate (CAGR) over the period of 2020-24 stood impressively high at 29.2%, reflecting a strong overall expansion trend in the deodorants import market in India.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Deodorants Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Deodorants Market Revenues & Volume, 2021 & 2031F |
3.3 India Deodorants Market - Industry Life Cycle |
3.4 India Deodorants Market - Porter's Five Forces |
3.5 India Deodorants Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Deodorants Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Deodorants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Indian population leading to higher spending on personal care products. |
4.2.2 Growing awareness about hygiene and grooming among consumers in India. |
4.2.3 Rising urbanization and changing lifestyles driving the demand for deodorants. |
4.2.4 Influence of western culture and celebrities promoting the use of deodorants in India. |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in the Indian market. |
4.3.2 Strong competition from local and international deodorant brands. |
4.3.3 Concerns regarding the use of chemicals and potential health risks associated with certain deodorant ingredients. |
5 India Deodorants Market Trends |
6 India Deodorants Market, By Types |
6.1 India Deodorants Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Deodorants Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 India Deodorants Market Revenues & Volume, By Sprays, 2021- 2031F |
6.1.4 India Deodorants Market Revenues & Volume, By Roll-On, 2021- 2031F |
6.1.5 India Deodorants Market Revenues & Volume, By Sticks, 2021- 2031F |
6.1.6 India Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Deodorants Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Deodorants Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.3 India Deodorants Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 India Deodorants Market Revenues & Volume, By Pharmacies/Drugstore, 2021- 2031F |
6.2.5 India Deodorants Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.2.6 India Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
7 India Deodorants Market Import-Export Trade Statistics |
7.1 India Deodorants Market Export to Major Countries |
7.2 India Deodorants Market Imports from Major Countries |
8 India Deodorants Market Key Performance Indicators |
8.1 Percentage of population in urban areas using deodorants. |
8.2 Growth in online sales of deodorants in India. |
8.3 Number of new product launches and innovations in the Indian deodorants market. |
8.4 Consumer satisfaction and repeat purchase rate for deodorant brands. |
8.5 Adoption rate of natural and organic deodorant products in India. |
9 India Deodorants Market - Opportunity Assessment |
9.1 India Deodorants Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Deodorants Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Deodorants Market - Competitive Landscape |
10.1 India Deodorants Market Revenue Share, By Companies, 2024 |
10.2 India Deodorants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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