India Digital Marketing Market (2024-2030) | Outlook, Trends, Value, Revenue, Forecast, Analysis, Growth, Industry, Size, Share, Segmentation

India Digital Marketing Market Synopsis

India digital marketing market is expected to grow during the forecast period. The growing number of internet users and smartphones are the key factors driving the growth of the market. Moreover, the increasing number of e-commerce players is resulting in increased demand for digital marketing services. Additionally, the rising disposable incomes and changing consumer preferences are resulting in increased spending on digital marketing services. Additionally, the need for better ROI and cost-effectiveness are some of the other factors driving the growth of the market. However, concerns regarding data privacy and security are restraining the growth of the market. The increasing internet penetration and rising disposable incomes are the major factors driving the growth of the market.

Additionally, the SEM held the largest share of the market share and is expected to maintain its dominance over the forecast period. This can be attributed to the growing number of internet users in India and the increasing adoption of online advertising by businesses to reach out to their target audiences. Further, mobile marketing is expected to be the fastest-growing type of digital marketing during the forecast period, due to the rapid increase in smartphone and tablet ownership in India. Businesses are increasingly using mobile platforms to reach out to their target audiences through SMS and MMS campaigns, apps, and responsive websites. The India digital marketing market is a part of the Asia Pacific digital marketing market and global digital marketing market.

According to 6Wresearch, the India digital marketing market size is likely to grow at a CAGR of 38.9% during 2024-2030. This growth is being driven by the increasing penetration of Internet and mobile phone users, as well as the rising number of businesses that are adopting digital marketing strategies. Additionally, several factors are driving the growth of the digital marketing industry in India. Firstly, the increasing penetration of internet and mobile phone users is resulting in more people having access to digital platforms. Secondly, the number of businesses that are adopting digital marketing strategies is on the rise. This is because digital marketing provides a cost-effective and efficient way to reach out to potential customers.

Finally, the government's push for digitization is also playing a role in promoting the growth of the digital marketing industry in India. Further, strict government regulations are also restricting companies from investing in this market. For instance, The Reserve Bank of India (RBI) has imposed several restrictions on online businesses to safeguard customers’ interests. These businesses are required to follow guidelines issued by RBI from time to time. Also, the Personal Data Protection Bill 2019 proposed by the Ministry of Electronics and Information Technology (MeitY) aims to protect the privacy of individuals by regulating the collection, storage, processing, and sharing of personal data by organizations. Such regulations are likely to challenge the growth prospects for players operating in this market during the forecast period.

Market Analysis By Type

In terms of type, the India Digital Marketing market is categorized into CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management, and others. Currently, CRM software, email marketing, and social media marketing hold the highest market share. Additionally, as the second most populous country in the world, India presents a unique opportunity for digital marketers. But with nearly 1.3 billion people and dozens of official languages, marketing to such a vast and diverse population can be daunting, this is the reason why digital marketing is required.

Further, the growing popularity of social media networks such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, and YouTube is also encouraging brands to invest more in digital marketing activities. Additionally, with the influx of online shoppers across e-commerce platforms in India, online retailers are making huge investments in digital marketing activities to boost their sales and enhance brand awareness among consumers. The growth in the number of internet users and rising penetration of mobile devices are likely to drive the growth prospects for players operating in the Indian digital marketing market.

Market Analysis By Competitive Landscape

The digital marketing industry in India is highly fragmented, with a large number of players competing for market share. The key players in the industry include Google India, Facebook India, and Microsoft Advertising India. These companies are expected to continue to dominate the market in the foreseeable future. Further, despite the numerous growth opportunities, the Indian digital marketing market is facing certain challenges. One of the major concerns for companies is the lack of a skilled workforce. The industry requires experts who can plan and execute various digital marketing strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and mobile marketing.

However, there is a dearth of professionals with expertise in these areas. Moreover, most of the existing workforce is not updated with the latest tools and technologies used in digital marketing. This is hampering the growth of the market to a certain extent. Moreover, the growth of mobile devices and broadband internet access in India is another major opportunity for digital marketers. Over the past few years, there has been a massive increase in the number of people using smartphones and other mobile devices to access the internet. This trend is only expected to continue, making it easier for companies to reach their target audiences through mobile marketing campaigns.

Government Initiatives in the India Digital Marketing Market

India Digital Marketing Market growth is increasing lucratively in the country with the launch of favorable policies of the government. Firstly, the “Digital India Campaign” this policy’s aims to transform India into a digital by launching several campaigns such as digital infrastructure and services, fostering an environment conducive to digital marketing. Additionally, National Digital Marketing is another lucrative Policy that offers a comprehensive framework for the industry. This policy addresses several digital marketing measures such as data privacy, consumer protection, and industry standards. Under, the Data Protection Regulations, the government aims to protect personal data and enhance data security by impacting digital marketers in their process, and storing user data processes. 

COVID-19 Influence on the India Digital Marketing Market

The pandemic caused a stoppage in the growth of the market a couple of years ago. Nevertheless, the situation has progressed steadily post-pandemic. Several factors are driving the growth of the digital marketing industry in India. These include increasing internet penetration, rising disposable incomes, growing awareness of digital marketing channels, and increasing use of mobile devices. Further, the sheer size of the Indian market presents a huge opportunity for digital marketers. With over 1.3 billion people, India is the second most populous country in the world, and its population is only projected to grow. This presents a big opportunity for companies that can reach these consumers online.

Digital Marketing Market Size in India

The India Digital Marketing Market is one of the fastest-growing markets in the country. The sector has been propelling at a rapid pace and it will gain more success shortly since the world is becoming more digital and the digital world requires digital ways of marketing. The Digital Marketing Market Size in India is likely to grow more since businesses from small to large these days require digital marketing to promote their services and products. This factor is likely to boost the sector size in the forthcoming years. This sector will accomplish great heights of success shortly. 

Digital Marketing Industry Growth in India

Digital Marketing Industry in India is growing at a faster pace and the future of this industry in the nation looks very promising since it has become one of the most prominent sectors in the country owing to the popularity of the Internet. Digitalization in the country is the major factor driving this sector. The Digital Marketing Growth in India in 2024 will reach new heights since every business in the country nowadays needs digital marketing for promotion purposes and digital marketing is the best way to promote products and services in the digital age. Digital marketing has changed the way businesses promote their services and products.  

The Reality of Digital Marketing in India

In India, there is a huge demand for digital marketing since the country is becoming more digital with each passing day. The audience is now shifting to online from offline. With digital marketing, reaching the target audience for businesses has become easier than ever before since everyone in the world these days is now well aware of the use of the internet and almost every individual in the world possesses smartphones which gave rise to digital marketing. Digital Marketing Industry Worth in India Since there is a large population in the country, and with a large population, the chances of growth or reaching the target audience are higher. 

Future of Digital Marketing in India

Digital Advertising Marketing in India is gaining more popularity as compared to traditional ways of marketing. Population growth, the rise in the use of the internet and smartphones, the growing popularity of digital channels media, and the presence of large audiences on the internet are some of the factors driving this sector in India. The digital market sector in India has been progressing well. The future of this sector in the country looks bright with the growth in digitalization. The audience in the country is shifting online, which shows the sector will obtain more success in the years to come. 

Key Attractiveness of the Report

• COVID-19 Influence on the Market
• 8 Years of Market Numbers
• Historical Numbers from 2020 to 2023.
• Base Year: 2023
• Forecast Data Until 2030
• Key Performance Indicators Influencing the Market.
• Key Upcoming Developments and Projects.

Key Highlights of the Report

• India Digital Marketing Market Outlook
• Market Size of India Digital Marketing Market, 2023
• Forecast of India Digital Marketing Market, 2030
• Historical Data and Forecast of India Digital Marketing Revenues & Volume for the Period 2020 - 2030
• India Digital Marketing Market Trend Evolution
• India Digital Marketing Market Drivers and Challenges
• India Digital Marketing Price Trends
• India Digital Marketing Porter's Five Forces
• India Digital Marketing Industry Life Cycle
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Solution Type for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By CRM Software for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Email Marketing for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Social Media for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Search Marketing for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Content Management for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Marketing Automation for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Campaign Management for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Others for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Deployment for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Cloud for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By On-Premise for the Period 2020 – 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By End User for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Marke revenues & Volume By BFSI for the Period 2019 – 2029
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Healthcare for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Automotive for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Media And Entertainment for the Period 2020 - 2030
• Historical Data and Forecast of India Digital Marketing Market Revenues & Volume By Others for the Period 2020 - 2030
• India Digital Marketing Import Export Trade Statistics
• Market Opportunity Assessment By Solution Type
• Market Opportunity Assessment By Deployment
• Market Opportunity Assessment By End-User
• India Digital Marketing Top Companies Market Share
• India Digital Marketing Competitive Benchmarking By Technical and Operational Parameters
• India Digital Marketing Company Profiles
• India Digital Marketing Key Strategic Recommendations

Market Scope and Segmentation

The report delivers a widespread study of the subsequent market segments:

By Solution Type:

• CRM Software
• Email Marketing
• Social Media
• Search Marketing
• Content Management
• Marketing Automation
• Campaign Management
• Others

By Deployment

• Cloud
• On-Premise

By End User

• BFSI
• Healthcare
• Automotive
• Media and Entertainment
• Others

India Digital Marketing Market: FAQs