Product Code: ETC277344 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India e-wallet market is experiencing significant growth due to the increasing adoption of digital payment solutions and the government`s push towards a cashless economy. E-wallets offer convenient, secure, and contactless payment options for various transactions, including shopping, bill payments, and money transfers. The market`s growth is driven by factors such as the growing smartphone penetration, the demand for seamless and instant payment solutions, and the need for financial inclusion in rural areas. Key players in the market include Paytm, PhonePe, Google Pay, and Mobikwik. These companies are leading providers of e-wallet services, offering a wide range of payment options and features for consumers in India.
The India e-wallet market is driven by several key factors. Firstly, the rapid adoption of digital payment methods and the government`s push towards a cashless economy contribute to the growth of the e-wallet market in India. E-wallets offer a convenient and secure way to make transactions, attracting a large user base. Secondly, the increasing penetration of smartphones and internet connectivity in India enables easy access to e-wallet services, driving user adoption. Additionally, the growing e-commerce and online shopping trends create opportunities for e-wallet usage in making digital payments.
The E-wallet market in India faces challenges related to cybersecurity and data privacy concerns. As digital payment methods become more prevalent, ensuring the safety of users` financial information is paramount.
The India E-wallet market witnessed a surge in demand during the Covid-19 pandemic, driven by the government`s push towards digital payments and the need for contactless transactions. With restrictions on cash usage and the promotion of online payments to curb the spread of the virus, consumers increasingly adopted e-wallets as a convenient and safe payment option. Additionally, the growth of e-commerce during the pandemic further boosted the usage of e-wallets for transactions. The market is expected to continue its growth trajectory as digital payment adoption becomes more ingrained in consumer behavior.
The India e-wallet market is influenced by key players in the fintech and digital payment industry. Some prominent companies in this sector include Paytm, PhonePe, Google Pay (formerly Tez), and MobiKwik. These companies offer e-wallet services that allow users to store funds, make payments, and transfer money electronically using mobile devices. Their focus on user convenience, security, and seamless payment experiences has positioned them as leading players in the e-wallet market in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India E-wallet Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India E-wallet Market Revenues & Volume, 2021 & 2031F |
3.3 India E-wallet Market - Industry Life Cycle |
3.4 India E-wallet Market - Porter's Five Forces |
3.5 India E-wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 India E-wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 India E-wallet Market Revenues & Volume Share, By Mode, 2021 & 2031F |
4 India E-wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in India |
4.2.2 Government initiatives promoting digital payments |
4.2.3 Rising internet penetration in rural areas |
4.2.4 Growing adoption of e-commerce and online shopping in India |
4.3 Market Restraints |
4.3.1 Security concerns related to e-wallet transactions |
4.3.2 Lack of internet infrastructure in remote areas |
4.3.3 Low levels of digital literacy among certain demographic segments |
4.3.4 Competition from traditional payment methods like cash and cards |
5 India E-wallet Market Trends |
6 India E-wallet Market, By Types |
6.1 India E-wallet Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 India E-wallet Market Revenues & Volume, By Application, 2021-2031F |
6.1.3 India E-wallet Market Revenues & Volume, By Restaurants, 2021-2031F |
6.1.4 India E-wallet Market Revenues & Volume, By Transportation, 2021-2031F |
6.1.5 India E-wallet Market Revenues & Volume, By Banking, 2021-2031F |
6.1.6 India E-wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.2 India E-wallet Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 India E-wallet Market Revenues & Volume, By Closed E Wallets, 2021-2031F |
6.2.3 India E-wallet Market Revenues & Volume, By Semi Closed E Wallets, 2021-2031F |
6.2.4 India E-wallet Market Revenues & Volume, By Open E Wallets, 2021-2031F |
6.2.6 India E-wallet Market Revenues & Volume, By Mode, 2021-2031F |
6.2.7 India E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3 India E-wallet Market, By Mode |
6.3.1 Overview and Analysis |
6.3.2 India E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 India E-wallet Market Revenues & Volume, By M Wallet, 2021-2031F |
7 India E-wallet Market Import-Export Trade Statistics |
7.1 India E-wallet Market Export to Major Countries |
7.2 India E-wallet Market Imports from Major Countries |
8 India E-wallet Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Frequency of e-wallet usage per user |
8.3 Percentage of transactions made through e-wallets compared to other payment methods |
8.4 Rate of new user acquisitions for e-wallet platforms |
8.5 Customer satisfaction and retention rates |
9 India E-wallet Market - Opportunity Assessment |
9.1 India E-wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 India E-wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 India E-wallet Market Opportunity Assessment, By Mode, 2021 & 2031F |
10 India E-wallet Market - Competitive Landscape |
10.1 India E-wallet Market Revenue Share, By Companies, 2024 |
10.2 India E-wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |