India Green Tea Market (2025-2031) | , Revenue, Trends, Analysis, Industry, Companies, Forecast, Value, Size, Share & Growth

India Green Tea Market Highlights

Report Name	India Green Tea Market
Forecast period	2025-2031
CAGR	9.5%
Growing Sector	Food and Beverages

Topics Covered in the India Green Tea Market Report

India Green Tea Market report thoroughly covers the market by type, flavor, and distribution channels. The report offers an unbiased and detailed analysis of the ongoing market trends, growth drivers, challenges, and high-growth areas that will help stakeholders devise effective strategies for navigating the current and future market dynamics.

India Green Tea Market Synopsis

India Green Tea Market has been experiencing steady growth due to increasing consumer inclination towards healthier beverages. Green tea, known for its health benefits such as boosting metabolism, weight management, and providing antioxidants, has become a staple in wellness-conscious households. The market offers diverse product ranges, including green tea bags, loose-leaf variants, and instant mixes, to cater to different consumer preferences. The rising popularity of flavored green teas such as lemon, aloe vera, and cinnamon further drives growth. Urbanization, rising disposable incomes, and growing awareness of fitness and wellness are key factors bolstering demand for green tea products in India.

According to 6Wresearch, the India Green Tea Market size is anticipated to grow at a significant CAGR of 9.5% during the forecast period 2025-2031.

The surge in health consciousness, particularly among urban populations, is a primary growth driver for the India Green Tea Market. Increasing awareness regarding the benefits of green tea, such as improved digestion, reduced risk of cardiovascular diseases, and detoxification, has encouraged its consumption. Additionally, the expansion of organized retail and online platforms provides greater accessibility to green tea products. Flavored green tea options, offering both health and taste benefits, are capturing consumer interest and fueling market expansion. The introduction of premium and organic green tea products further caters to the growing demand for quality and wellness-oriented products, leading to the India green tea market growth.

Despite its growth, the India Green Tea Market faces challenges such as limited awareness in rural and semi-urban areas, where traditional tea dominates. The higher cost of premium and organic green tea products compared to regular tea is another significant barrier, deterring price-sensitive consumers. Additionally, the influx of counterfeit products in the market impacts brand credibility and consumer trust. Supply chain disruptions and fluctuating raw material costs also pose challenges for manufacturers. Resolving these issues is critical to realizing the full potential of the India green tea market growth.

India Green Tea Market Trends

The green tea market in India is marked by two significant trends. First, there is immense growth in the digitization of retail. E-commerce platforms like Amazon and Flipkart are enabling consumers to explore a wide variety of green tea products, often with detailed descriptions and user reviews. Many leading brands like Tata Tea and Lipton have established strong online presences, integrating digital marketing to educate and attract consumers.

Secondly, there is a noticeable increase in demand for personalized and innovative product offerings. Herbal and flavored green teas infused with ingredients such as wild berry, basil, or jasmine are becoming trendy as consumers seek unique flavors. Offline and online retailers are working to seamlessly integrate shopping experiences through multichannel strategies, such as click-and-collect services, to enhance customer satisfaction.

Investment Opportunities in the India Green Tea Market

The India Green Tea Market presents robust investment opportunities, driven by the sector's alignment with wellness trends. E-commerce is emerging as one of the most lucrative areas for investment, as consumers increasingly shop online for green tea variants. Retail infrastructure is another key area of opportunity, as investments in logistics, cold chain storage, and distribution networks can help brands expand their market reach. Demand for organic green tea creates an additional niche for investors interested in sustainable food and beverage solutions. Companies that prioritize product innovation, such as ready-to-drink green teas or eco-friendly packaging, are well-positioned for significant returns in this growing segment.

Leading Players of the India Green Tea Market

The India Green Tea Market is defined by prominent players such as Tata Global Beverages, HUL (Hindustan Unilever Limited), Organic India, and Girnar. Tata Global Beverages has one of the largest portfolios of green teas with diverse flavors and product formats. HUL’s popular “Lipton” brand caters to a wide audience with market-leading innovation. Organic India focuses on premium and organic green teas, appealing to health and environmentally conscious consumers. Girnar offers traditional and infused green teas aimed at providing quality, value, and variety that resonate with Indian tastes.

Government Regulations Introduced in the India Green Tea Market

Government initiatives such as the Food Safety and Standards Authority of India (FSSAI) regulations play a key role in shaping the India Green Tea Market. These regulations focus on ensuring the safety, packaging, and labeling of green tea products, promoting transparency for consumers. Campaigns by the Ministry of AYUSH, such as advocating green tea as a part of traditional health practices, further benefit the market by endorsing its role in holistic wellness. A reduction in import duties on tea-exporting facilitations has also aided manufacturers in scaling operations.

Future Insights of the India Green Tea Market:

The India Green Tea industry is expected to exhibit significant growth in upcoming years, with consumer interest shifting towards healthier and more sustainable products. Companies focusing on expanding their product portfolio with organic and flavor-rich offerings stand to benefit from rising demand. Digital channels will play an instrumental role in reaching new customers and enhancing consumer awareness. Adoption of eco-friendly packaging is poised to influence consumer buying decisions and improve brand equity. However, addressing the challenges of affordability and market penetration will be key to unlocking further growth in the green tea sector.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Green Tea Bags to Dominate the Market – By Type:

According to Ravi Bhandari, Research Head, 6Wresearch, Among the various types of green tea in the India market, green tea bags are witnessing the fastest growth. The convenience of use, precise portion control, and easy disposability make tea bags a preferred choice for consumers, especially among urban and working professionals. Their availability in diverse flavors and affordable pricing also enhance their appeal.

Lemon-Flavored Green Tea to Dominate the Market – By Flavour:

In the flavor segment, lemon-flavored green tea is emerging as the most rapidly growing category. Its refreshing taste combined with the added benefits of vitamin C make it a favorite among health-conscious consumers. Lemon also enhances the flavor profile of green tea, balancing its slightly bitter taste, thereby increasing its acceptance.

Online Stores to Dominate the Market – By Distribution Channel:

With the increasing penetration of the internet and smartphones, online stores are seeing the fastest growth as a distribution channel for green tea in India. E-commerce platforms offer a wide variety of brands, flavors, and types at competitive prices, coupled with the convenience of doorstep delivery.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market
• Major Upcoming Developments and Projects

Key Highlights of the Report:

• India Green Tea Market Outlook
• Market Size of India Green Tea Market, 2024
• Forecast of India Green Tea Market, 2031
• Historical Data and Forecast of India Green Tea Revenues & Volume for the Period 2021-2031
• India Green Tea Market Trend Evolution
• India Green Tea Market Drivers and Challenges
• India Green Tea Price Trends
• India Green Tea Porter's Five Forces
• India Green Tea Industry Life Cycle
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Green Tea Bags for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Green Tea Instant Mixes for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Iced Green Tea for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Loose Leaf for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Capsules for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Flavour for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Lemon for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Aloe Vera for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Cinnamon for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Vanilla for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Wild Berry for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Jasmin for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Basil for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Specialty Stores for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Convenience Stores for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Online Stores for the Period 2021-2031
• Historical Data and Forecast of India Green Tea Market Revenues & Volume By Others for the Period 2021-2031
• India Green Tea Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Flavour
• Market Opportunity Assessment By Distribution Channel
• India Green Tea Top Companies Market Share
• India Green Tea Competitive Benchmarking By Technical and Operational Parameters
• India Green Tea Company Profiles
• India Green Tea Key Strategic Recommendations

Market Covered

The report provides a comprehensive study of the subsequent market segments:

By Type

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Loose Leaf
• Capsules
• Others

By Flavor

• Lemon
• Aloe Vera
• Cinnamon
• Vanilla
• Wild Berry
• Jasmine
• Basil
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others