Product Code: ETC214296 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The India handkerchief market import shipment demonstrated a moderate expansion with a CAGR of 1.8% from 2020 to 2024. However, there was a significant decline in growth rate between 2023 and 2024 at -39.3%, indicating a sharp slowdown in the market during that period. Overall, the market showed signs of slowing down after a period of modest growth.
The India handkerchief market remains a traditional yet essential segment of the country`s textile industry. Handkerchiefs serve as small pieces of cloth used for personal hygiene and convenience, and they come in various materials and designs. The market is driven by factors such as cultural habits, gifting traditions, and demand from both urban and rural consumers. The affordability and accessibility of handkerchiefs make them a common accessory for people of all ages. Despite the growing popularity of disposable tissues, the handkerchief market continues to thrive due to its practicality and eco-friendly nature.
The India handkerchief market is influenced by several drivers. Firstly, the cultural tradition of carrying handkerchiefs for personal hygiene and practical uses continues to be prevalent in the country. Handkerchiefs are considered a staple accessory for many individuals. Secondly, the rise in disposable income and changing fashion trends have led to an increased demand for designer and premium handkerchiefs. The market is also driven by the growth of the gifting culture, where handkerchiefs are often given as souvenirs or personalized gifts. Additionally, the use of handkerchiefs as eco-friendly alternatives to disposable tissues contributes to the market`s growth.
The India handkerchief market faces several challenges. Firstly, changing consumer preferences and hygiene practices have led to a decline in the use of traditional handkerchiefs. Disposable tissues and wipes have become more popular, impacting the demand for handkerchiefs. Secondly, the competition from cheaper imported alternatives and unorganized local players affects the market share of established handkerchief brands. Moreover, the perception that handkerchiefs may not be as hygienic as disposable alternatives can be a challenge for the market. Brands need to address these challenges by offering innovative and eco-friendly handkerchief options, highlighting their sustainability benefits, and promoting proper hygiene practices associated with their usage.
The India handkerchief market faced challenges during the Covid-19 pandemic. With hygiene becoming a top priority, there was a decline in the use of traditional cloth handkerchiefs. Consumers preferred disposable tissues and napkins as they were considered more hygienic and convenient for single-use. The demand for handkerchiefs further decreased due to reduced outdoor activities and social gatherings. However, with the easing of restrictions and the gradual return to normalcy, the market is expected to see a gradual recovery. The demand for sustainable and reusable handkerchiefs made from organic or antimicrobial fabrics might witness a resurgence as consumers become more conscious of their environmental footprint.
The India handkerchief market is catered to by various textile and apparel manufacturers. Some notable players in this sector include Raymond Limited, Arvind Limited, Bombay Dyeing & Manufacturing Co. Ltd., and Siyaram Silk Mills Limited. These companies produce a variety of handkerchiefs, ranging from traditional to modern designs, meeting the preferences of diverse customers. Their focus on quality, durability, and affordability has positioned them as key players in the handkerchief market in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Handkerchief Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Handkerchief Market Revenues & Volume, 2021 & 2031F |
3.3 India Handkerchief Market - Industry Life Cycle |
3.4 India Handkerchief Market - Porter's Five Forces |
3.5 India Handkerchief Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Handkerchief Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Handkerchief Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and cleanliness |
4.2.2 Growing demand for eco-friendly and reusable products |
4.2.3 Rising disposable income leading to higher spending on personal care products |
4.3 Market Restraints |
4.3.1 Competition from alternative products such as tissues and hand towels |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Limited product innovation and differentiation in the market |
5 India Handkerchief Market Trends |
6 India Handkerchief Market, By Types |
6.1 India Handkerchief Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Handkerchief Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Handkerchief Market Revenues & Volume, By Cotton, 2021-2031F |
6.1.4 India Handkerchief Market Revenues & Volume, By Silk, 2021-2031F |
6.1.5 India Handkerchief Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Handkerchief Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Handkerchief Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 India Handkerchief Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 India Handkerchief Market Revenues & Volume, By Kids, 2021-2031F |
7 India Handkerchief Market Import-Export Trade Statistics |
7.1 India Handkerchief Market Export to Major Countries |
7.2 India Handkerchief Market Imports from Major Countries |
8 India Handkerchief Market Key Performance Indicators |
8.1 Customer satisfaction levels with the quality and design of handkerchiefs |
8.2 Percentage of market share held by sustainable and organic handkerchief brands |
8.3 Number of new product launches and innovations in the handkerchief market |
9 India Handkerchief Market - Opportunity Assessment |
9.1 India Handkerchief Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Handkerchief Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Handkerchief Market - Competitive Landscape |
10.1 India Handkerchief Market Revenue Share, By Companies, 2024 |
10.2 India Handkerchief Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |