Product Code: ETC7546225 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India kiwi fruit market is experiencing steady growth due to increasing consumer awareness of the fruit`s health benefits and rising demand for exotic fruits. The market is primarily driven by factors such as changing dietary preferences, growing health consciousness among consumers, and the expanding retail sector. Kiwi fruit`s high nutritional value, including being rich in Vitamin C, fiber, and antioxidants, has made it a popular choice among health-conscious individuals. Additionally, the government`s focus on promoting fruit cultivation and export has further boosted the market. Local production is increasing in regions like Himachal Pradesh, Uttarakhand, and Arunachal Pradesh, leading to improved availability and affordability of kiwi fruit for consumers across India. Overall, the India kiwi fruit market presents lucrative opportunities for growers, retailers, and exporters alike.
The India kiwi fruit market is witnessing a growing trend in consumer awareness about the health benefits of kiwi, such as high vitamin C content and antioxidants. With an increasing emphasis on healthy eating habits and wellness, there is a rising demand for exotic fruits like kiwi in the Indian market. Opportunities exist for market players to expand cultivation and distribution networks to meet this demand. Additionally, the trend towards organic and pesticide-free produce presents a lucrative opportunity for kiwi fruit producers to differentiate their products and cater to health-conscious consumers. Collaborations with retail chains and online platforms can further enhance market penetration and accessibility, especially in urban areas where demand for premium fruits is on the rise.
In the India Kiwi Fruit Market, there are several challenges that impact the industry`s growth. One major challenge is the lack of awareness and familiarity among Indian consumers about kiwi fruit, leading to low demand and consumption rates. Additionally, the perishable nature of kiwi fruit poses logistical challenges in terms of transportation and storage, affecting the quality and shelf life of the fruit. Issues related to inconsistent quality standards, limited cultivation areas, and fluctuating prices due to dependency on imports further hinder the market`s development. To overcome these challenges, efforts are needed to increase consumer awareness, improve infrastructure for storage and transportation, enhance quality control measures, and promote domestic cultivation to reduce dependency on imports and ensure a stable supply chain.
The India Kiwi Fruit Market is primarily driven by increasing health-conscious consumer preferences, growing awareness about the nutritional benefits of kiwi fruit, and rising disposable incomes among the urban population. The shift towards healthier eating habits and the demand for exotic fruits with high vitamin C content have boosted the popularity of kiwi fruit in India. Additionally, the expanding retail sector and e-commerce platforms have made kiwi fruit more accessible to consumers across the country, further driving market growth. Government initiatives promoting horticulture and agriculture have also played a role in supporting kiwi fruit cultivation and distribution. Overall, a combination of changing consumer preferences, increasing awareness, and improved accessibility are the key drivers fueling the growth of the India Kiwi Fruit Market.
The Indian government has implemented several policies related to the Kiwi Fruit Market to promote its cultivation and growth. These policies include providing financial assistance and subsidies to farmers for setting up Kiwi orchards, offering training programs to educate farmers on modern cultivation techniques, and facilitating access to quality planting materials. Additionally, the government has taken steps to encourage exports of Kiwi fruits by providing support in terms of logistics and market access. There are also initiatives in place to ensure the quality and safety of Kiwi fruits through regulations and inspections. Overall, the government`s policies aim to boost the production, quality, and competitiveness of the Kiwi Fruit Market in India.
The India Kiwi Fruit Market is expected to witness steady growth in the coming years due to increasing consumer awareness about the health benefits of kiwi fruit and the rising demand for exotic fruits. Factors such as a growing population, changing dietary preferences, and an expanding middle-class with higher disposable income are likely to drive the market growth. Additionally, advancements in cultivation techniques and logistics infrastructure improvements are expected to boost the availability and affordability of kiwi fruits across the country. The market is also poised to benefit from the government`s initiatives to promote horticulture and increase agricultural productivity. Overall, the India Kiwi Fruit Market presents promising opportunities for producers, retailers, and investors looking to capitalize on the growing demand for healthy and nutritious fruit options.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Kiwi Fruit Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Kiwi Fruit Market Revenues & Volume, 2021 & 2031F |
3.3 India Kiwi Fruit Market - Industry Life Cycle |
3.4 India Kiwi Fruit Market - Porter's Five Forces |
3.5 India Kiwi Fruit Market Revenues & Volume Share, By Consumption, 2021 & 2031F |
3.6 India Kiwi Fruit Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Kiwi Fruit Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Kiwi Fruit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Kiwi Fruit Market Trends |
6 India Kiwi Fruit Market, By Types |
6.1 India Kiwi Fruit Market, By Consumption |
6.1.1 Overview and Analysis |
6.1.2 India Kiwi Fruit Market Revenues & Volume, By Consumption, 2021- 2031F |
6.1.3 India Kiwi Fruit Market Revenues & Volume, By Direct Consumption, 2021- 2031F |
6.1.4 India Kiwi Fruit Market Revenues & Volume, By Jams, 2021- 2031F |
6.1.5 India Kiwi Fruit Market Revenues & Volume, By Sauce, 2021- 2031F |
6.1.6 India Kiwi Fruit Market Revenues & Volume, By Ice cream, 2021- 2031F |
6.1.7 India Kiwi Fruit Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Kiwi Fruit Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Kiwi Fruit Market Revenues & Volume, By Food & Beverages, 2021- 2031F |
6.2.3 India Kiwi Fruit Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.3 India Kiwi Fruit Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Kiwi Fruit Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 India Kiwi Fruit Market Revenues & Volume, By Online, 2021- 2031F |
7 India Kiwi Fruit Market Import-Export Trade Statistics |
7.1 India Kiwi Fruit Market Export to Major Countries |
7.2 India Kiwi Fruit Market Imports from Major Countries |
8 India Kiwi Fruit Market Key Performance Indicators |
9 India Kiwi Fruit Market - Opportunity Assessment |
9.1 India Kiwi Fruit Market Opportunity Assessment, By Consumption, 2021 & 2031F |
9.2 India Kiwi Fruit Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Kiwi Fruit Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Kiwi Fruit Market - Competitive Landscape |
10.1 India Kiwi Fruit Market Revenue Share, By Companies, 2024 |
10.2 India Kiwi Fruit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |