| Product Code: ETC12635214 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The India lassi import market saw significant growth in 2024, with top exporting countries being Bangladesh, Thailand, Vietnam, Malaysia, and the UK. The market exhibited high concentration in 2023, which intensified further in 2024. The impressive compound annual growth rate (CAGR) of 37.62% from 2020 to 2024 indicates a thriving market. Additionally, the growth rate of 7.49% from 2023 to 2024 suggests sustained momentum in lassi imports. This data underscores the increasing popularity and demand for lassi in India, presenting lucrative opportunities for market players in the sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Lassi Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Lassi Market Revenues & Volume, 2021 & 2031F |
3.3 India Lassi Market - Industry Life Cycle |
3.4 India Lassi Market - Porter's Five Forces |
3.5 India Lassi Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Lassi Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.7 India Lassi Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 India Lassi Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 India Lassi Market Revenues & Volume Share, By Consumer Age Group, 2021 & 2031F |
4 India Lassi Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and demand for natural, probiotic-rich beverages |
4.2.2 Rising disposable income and changing consumer preferences towards traditional beverages |
4.2.3 Growing popularity of Indian cuisine and beverages globally |
4.3 Market Restraints |
4.3.1 Seasonality of demand, with higher consumption during warmer months |
4.3.2 Competition from other beverage options like smoothies, juices, and soft drinks |
4.3.3 Challenges in maintaining product quality and consistency due to perishable nature of ingredients |
5 India Lassi Market Trends |
6 India Lassi Market, By Types |
6.1 India Lassi Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Lassi Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Lassi Market Revenues & Volume, By Sweet Lassi, 2021 - 2031F |
6.1.4 India Lassi Market Revenues & Volume, By Salted Lassi, 2021 - 2031F |
6.1.5 India Lassi Market Revenues & Volume, By Fruit-Flavored Lassi, 2021 - 2031F |
6.1.6 India Lassi Market Revenues & Volume, By Spiced Lassi, 2021 - 2031F |
6.1.7 India Lassi Market Revenues & Volume, By Probiotic Lassi, 2021 - 2031F |
6.2 India Lassi Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 India Lassi Market Revenues & Volume, By Mango, 2021 - 2031F |
6.2.3 India Lassi Market Revenues & Volume, By Strawberry, 2021 - 2031F |
6.2.4 India Lassi Market Revenues & Volume, By Rose, 2021 - 2031F |
6.2.5 India Lassi Market Revenues & Volume, By Cardamom, 2021 - 2031F |
6.2.6 India Lassi Market Revenues & Volume, By Saffron, 2021 - 2031F |
6.3 India Lassi Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 India Lassi Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.3 India Lassi Market Revenues & Volume, By Cartons, 2021 - 2031F |
6.3.4 India Lassi Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.5 India Lassi Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.6 India Lassi Market Revenues & Volume, By Glass Jars, 2021 - 2031F |
6.4 India Lassi Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 India Lassi Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 India Lassi Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.4.4 India Lassi Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.4.5 India Lassi Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.6 India Lassi Market Revenues & Volume, By Hypermarkets, 2021 - 2031F |
6.5 India Lassi Market, By Consumer Age Group |
6.5.1 Overview and Analysis |
6.5.2 India Lassi Market Revenues & Volume, By Children, 2021 - 2031F |
6.5.3 India Lassi Market Revenues & Volume, By Adults, 2021 - 2031F |
6.5.4 India Lassi Market Revenues & Volume, By Seniors, 2021 - 2031F |
6.5.5 India Lassi Market Revenues & Volume, By All Ages, 2021 - 2031F |
6.5.6 India Lassi Market Revenues & Volume, By Teenagers, 2021 - 2031F |
7 India Lassi Market Import-Export Trade Statistics |
7.1 India Lassi Market Export to Major Countries |
7.2 India Lassi Market Imports from Major Countries |
8 India Lassi Market Key Performance Indicators |
8.1 Customer satisfaction scores based on taste, freshness, and consistency |
8.2 Number of repeat customers or customer retention rate |
8.3 Social media engagement and online reviews reflecting brand awareness and loyalty |
9 India Lassi Market - Opportunity Assessment |
9.1 India Lassi Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Lassi Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.3 India Lassi Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 India Lassi Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 India Lassi Market Opportunity Assessment, By Consumer Age Group, 2021 & 2031F |
10 India Lassi Market - Competitive Landscape |
10.1 India Lassi Market Revenue Share, By Companies, 2024 |
10.2 India Lassi Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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