| Product Code: ETC7546801 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s liquid makeup import market in 2024 continued to see significant contributions from top exporters such as China, Germany, Italy, USA, and Belgium. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market landscape. With a notable compound annual growth rate (CAGR) of 19.41% from 2020 to 2024, the industry remains dynamic. Although the growth rate slightly moderated to 1.67% in 2024 compared to the previous year, the overall trend reflects a resilient market with promising opportunities for international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Liquid Makeup Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 India Liquid Makeup Market - Industry Life Cycle |
3.4 India Liquid Makeup Market - Porter's Five Forces |
3.5 India Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Indian consumers |
4.2.2 Growing influence of social media and beauty influencers on makeup trends |
4.2.3 Rising awareness about skincare benefits offered by liquid makeup products |
4.3 Market Restraints |
4.3.1 Price sensitivity among certain segments of Indian consumers |
4.3.2 Limited availability of premium liquid makeup brands in certain regions |
4.3.3 Concerns regarding the use of chemicals and potential skin reactions |
5 India Liquid Makeup Market Trends |
6 India Liquid Makeup Market, By Types |
6.1 India Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 India Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 India Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 India Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 India Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 India Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 India Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 India Liquid Makeup Market Import-Export Trade Statistics |
7.1 India Liquid Makeup Market Export to Major Countries |
7.2 India Liquid Makeup Market Imports from Major Countries |
8 India Liquid Makeup Market Key Performance Indicators |
8.1 Online engagement metrics such as social media followers, likes, and shares for liquid makeup brands |
8.2 Number of new product launches and innovations in the liquid makeup segment |
8.3 Growth in the number of beauty and cosmetic stores stocking liquid makeup products |
8.4 Increase in the number of beauty salons offering liquid makeup services |
8.5 Consumer surveys indicating preference for liquid makeup over traditional forms of makeup |
9 India Liquid Makeup Market - Opportunity Assessment |
9.1 India Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Liquid Makeup Market - Competitive Landscape |
10.1 India Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 India Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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