| Product Code: ETC7546816 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s liquid soap import market continued to see strong growth in 2024, with top exporting countries being Indonesia, Malaysia, USA, Netherlands, and UAE. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 16.85% from 2020 to 2024 highlights the increasing demand for liquid soap in India. The remarkable growth rate of 45.71% from 2023 to 2024 suggests a thriving market with opportunities for both domestic and international suppliers to capitalize on the rising consumer preference for liquid soap products.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Liquid Soap Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Liquid Soap Market Revenues & Volume, 2021 & 2031F |
3.3 India Liquid Soap Market - Industry Life Cycle |
3.4 India Liquid Soap Market - Porter's Five Forces |
3.5 India Liquid Soap Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Liquid Soap Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Liquid Soap Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Liquid Soap Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation among Indian consumers |
4.2.2 Growing urbanization leading to higher demand for convenient and portable hygiene products |
4.2.3 Rising disposable income levels in India, driving consumer spending on personal care products |
4.3 Market Restraints |
4.3.1 Price sensitivity of Indian consumers, limiting the adoption of premium liquid soap products |
4.3.2 Competition from traditional bar soaps and homemade natural soap alternatives |
4.3.3 Lack of access to proper sanitation facilities in rural areas, impacting the penetration of liquid soap products |
5 India Liquid Soap Market Trends |
6 India Liquid Soap Market, By Types |
6.1 India Liquid Soap Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Liquid Soap Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 India Liquid Soap Market Revenues & Volume, By Organic, 2021- 2031F |
6.1.4 India Liquid Soap Market Revenues & Volume, By Conventional, 2021- 2031F |
6.2 India Liquid Soap Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Liquid Soap Market Revenues & Volume, By Household, 2021- 2031F |
6.2.3 India Liquid Soap Market Revenues & Volume, By Commercial, 2021- 2031F |
6.3 India Liquid Soap Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Liquid Soap Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021- 2031F |
6.3.3 India Liquid Soap Market Revenues & Volume, By Convenience Store, 2021- 2031F |
6.3.4 India Liquid Soap Market Revenues & Volume, By Online, 2021- 2031F |
6.3.5 India Liquid Soap Market Revenues & Volume, By Others, 2021- 2031F |
7 India Liquid Soap Market Import-Export Trade Statistics |
7.1 India Liquid Soap Market Export to Major Countries |
7.2 India Liquid Soap Market Imports from Major Countries |
8 India Liquid Soap Market Key Performance Indicators |
8.1 Average order value (AOV) of liquid soap products in India |
8.2 Number of new product launches and innovations in the liquid soap market |
8.3 Consumer engagement metrics such as social media interactions, reviews, and ratings for liquid soap brands |
9 India Liquid Soap Market - Opportunity Assessment |
9.1 India Liquid Soap Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Liquid Soap Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Liquid Soap Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Liquid Soap Market - Competitive Landscape |
10.1 India Liquid Soap Market Revenue Share, By Companies, 2024 |
10.2 India Liquid Soap Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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