| Product Code: ETC7547170 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s makeup base import market continues to thrive, with key shipments coming from top exporters such as China, Germany, Italy, USA, and Belgium in 2024. The market shows high concentration with a stable Herfindahl-Hirschman Index (HHI). The impressive compound annual growth rate (CAGR) of 19.41% from 2020 to 2024 highlights the sector`s robust expansion. Although the growth rate slightly decreased from 2023 to 2024 at 1.67%, the overall outlook remains positive, indicating sustained demand for imported makeup bases in India.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Makeup Base Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Makeup Base Market Revenues & Volume, 2021 & 2031F |
3.3 India Makeup Base Market - Industry Life Cycle |
3.4 India Makeup Base Market - Porter's Five Forces |
3.5 India Makeup Base Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Makeup Base Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Makeup Base Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income levels in India leading to higher spending on cosmetics and makeup products. |
4.2.2 Growing awareness about makeup trends and beauty standards through social media and influencers. |
4.2.3 Expansion of the beauty industry in India with the entry of international makeup brands. |
4.2.4 Shift towards natural and organic makeup products due to rising health consciousness among consumers. |
4.3 Market Restraints |
4.3.1 Price sensitivity among a significant portion of Indian consumers affecting the adoption of premium makeup base products. |
4.3.2 Lack of proper regulations and standards in the makeup industry leading to concerns about product quality and safety. |
4.3.3 Cultural norms and preferences in certain regions of India that may limit the acceptance of makeup base products. |
4.3.4 Competition from counterfeit or low-quality makeup products impacting consumer trust and loyalty. |
5 India Makeup Base Market Trends |
6 India Makeup Base Market, By Types |
6.1 India Makeup Base Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Makeup Base Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 India Makeup Base Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 India Makeup Base Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.5 India Makeup Base Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.6 India Makeup Base Market Revenues & Volume, By Primer, 2021- 2031F |
6.2 India Makeup Base Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Makeup Base Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 India Makeup Base Market Revenues & Volume, By Offline, 2021- 2031F |
7 India Makeup Base Market Import-Export Trade Statistics |
7.1 India Makeup Base Market Export to Major Countries |
7.2 India Makeup Base Market Imports from Major Countries |
8 India Makeup Base Market Key Performance Indicators |
8.1 Social media engagement and influencer collaborations indicating the reach and influence of makeup brands in India. |
8.2 Number of new product launches and innovations in the makeup base segment showcasing industry growth and dynamism. |
8.3 Consumer surveys and feedback on product quality, satisfaction, and preferences helping to understand market trends and demand shifts. |
8.4 Adoption rate of natural and organic makeup base products reflecting changing consumer preferences and market trends. |
8.5 Participation in beauty events, workshops, and collaborations to assess brand visibility and market penetration in India. |
9 India Makeup Base Market - Opportunity Assessment |
9.1 India Makeup Base Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Makeup Base Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Makeup Base Market - Competitive Landscape |
10.1 India Makeup Base Market Revenue Share, By Companies, 2024 |
10.2 India Makeup Base Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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