| Product Code: ETC253704 | Publication Date: Jul 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
India continues to heavily rely on imports for makeup brushes, with China, Belgium, Taiwan, Italy, and Spain emerging as the top exporters in 2024. Despite the high Herfindahl-Hirschman Index (HHI) indicating a concentrated market, the industry still saw a notable compound annual growth rate (CAGR) of 6.23% from 2020 to 2024. However, the sharp decline in growth rate from 2023 to 2024 at -34.05% raises concerns about potential challenges or shifts in the market dynamics that could impact future import trends in the makeup brushes sector.
The India makeup brushes market is an essential segment of the cosmetics and beauty industry, providing brushes used for applying makeup products on the face, eyes, and lips. Makeup brushes come in different forms, such as foundation brushes, eyeshadow brushes, and lip brushes, catering to different makeup applications and styles. The market is driven by factors such as the growing interest in makeup and beauty trends, the demand for professional and seamless makeup application, and the trend of makeup artists using specialized brushes for precise and artistic makeup looks. Makeup brushes are essential tools for makeup enthusiasts, professionals, and beauty salons, offering precision and flawless makeup results. Challenges related to product quality and competition from alternative makeup applicators impact the market`s growth. Key players in the market include beauty product manufacturers, cosmetics companies, and suppliers offering a wide range of makeup brushes to meet diverse makeup preferences and trends in the India market.
The India makeup brushes market is influenced by several key drivers. Firstly, the growing beauty and cosmetics industry in India drives the demand for makeup brushes as essential tools for makeup application. Makeup brushes offer precise and professional results, making them popular among makeup artists and beauty enthusiasts. Secondly, the rising influence of beauty influencers and the popularity of makeup tutorials on social media platforms promote the adoption of makeup brushes for achieving various makeup looks. The availability of different brush types, including foundation brushes, eyeshadow brushes, and contour brushes, caters to diverse makeup needs. Moreover, the trend of personalized makeup and the preference for cruelty-free and vegan brushes further support market growth.
The India makeup brushes market faces specific challenges that influence its growth and adoption. Firstly, the competition from alternative makeup applicators, such as makeup sponges and silicone brushes, poses a challenge to the adoption of makeup brushes. Convincing makeup users about the unique benefits of makeup brushes, such as precision application and versatility, is essential to maintain market demand. Secondly, the quality and bristle type of makeup brushes can be a concern for some users. Ensuring that makeup brushes are made from high-quality and synthetic bristles suitable for different makeup products is vital for user satisfaction. Moreover, the market is influenced by changing makeup trends and techniques. Offering a diverse range of makeup brush designs suitable for various makeup styles and applications is essential for manufacturers to stay competitive. Additionally, the market is sensitive to product pricing, as makeup users may compare brushes to other makeup applicator options. Offering affordable yet effective makeup brushes is crucial to cater to different customer segments. Furthermore, the market is influenced by the availability and sourcing of high-quality materials used in makeup brush production. Ensuring that makeup brushes are made from non-toxic and skin-friendly materials is essential to meet consumer expectations. Addressing these challenges effectively will be instrumental in maintaining the demand and market position of makeup brushes in India.
The India makeup brushes market involves brushes used for makeup application. Changes in beauty and personal care routines during the pandemic could have influenced the demand for makeup brushes.
Some key players in the India makeup brushes market include Vega Industries Private Limited, Kent Brushes India (KENT RO SYSTEMS LTD.), PAC Cosmetics, and Colorbar Cosmetics Pvt. Ltd. These companies offer a variety of makeup brushes, catering to makeup artists and beauty enthusiasts. Their focus on soft bristles, ergonomic handles, and precise application has made them significant players in the makeup brushes market in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Makeup Brushes Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Makeup Brushes Market Revenues & Volume, 2021 & 2031F |
3.3 India Makeup Brushes Market - Industry Life Cycle |
3.4 India Makeup Brushes Market - Porter's Five Forces |
3.5 India Makeup Brushes Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Makeup Brushes Market Revenues & Volume Share, By Sale Channel, 2021 & 2031F |
4 India Makeup Brushes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and adoption of makeup trends among Indian consumers |
4.2.2 Growth of the beauty and personal care industry in India |
4.2.3 Rising disposable incomes and changing lifestyles leading to higher spending on cosmetics |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality makeup brushes in the Indian market |
4.3.2 Price sensitivity among Indian consumers |
4.3.3 Competition from low-cost alternatives like counterfeit or unbranded makeup brushes |
5 India Makeup Brushes Market Trends |
6 India Makeup Brushes Market, By Types |
6.1 India Makeup Brushes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Makeup Brushes Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Makeup Brushes Market Revenues & Volume, By Natural Hair Brushes, 2021-2031F |
6.1.4 India Makeup Brushes Market Revenues & Volume, By Synthetic Hair Brushes, 2021-2031F |
6.2 India Makeup Brushes Market, By Sale Channel |
6.2.1 Overview and Analysis |
6.2.2 India Makeup Brushes Market Revenues & Volume, By Offline Sales, 2021-2031F |
6.2.3 India Makeup Brushes Market Revenues & Volume, By Online Sales, 2021-2031F |
7 India Makeup Brushes Market Import-Export Trade Statistics |
7.1 India Makeup Brushes Market Export to Major Countries |
7.2 India Makeup Brushes Market Imports from Major Countries |
8 India Makeup Brushes Market Key Performance Indicators |
8.1 Number of beauty influencers and makeup artists using or recommending specific makeup brush brands |
8.2 Growth in the number of beauty stores and outlets stocking a wide range of makeup brushes |
8.3 Increase in online searches for makeup brush tutorials and reviews by Indian consumers |
9 India Makeup Brushes Market - Opportunity Assessment |
9.1 India Makeup Brushes Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Makeup Brushes Market Opportunity Assessment, By Sale Channel, 2021 & 2031F |
10 India Makeup Brushes Market - Competitive Landscape |
10.1 India Makeup Brushes Market Revenue Share, By Companies, 2024 |
10.2 India Makeup Brushes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |