| Product Code: ETC331944 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s makeup import market continued to thrive in 2024, with key exporters such as China, Italy, Belgium, USA, and Germany dominating the scene. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, reflecting the strong presence of these top exporting countries. The impressive Compound Annual Growth Rate (CAGR) of 28.35% from 2020 to 2024 underscores the sector`s rapid expansion. Moreover, the growth rate of 15.25% in 2024 alone signals sustained momentum in the makeup import market, promising continued opportunities and competition for industry players.

Due to rapid urbanization and greater disposable incomes along with intense competition among domestic players will propel growth prospects for makeup products manufacturers over the next two years till 2025. With women becoming increasingly conscious about their looks and skin care regime , they have been investing more than ever before on beauty products leading to strong growth opportunities for companies operating within this industry segment. As per estimates , revenue generated from India makeup industry stood at around INR 60 billion (US$ 888 million approx.) back in 2025 which is projected surge significantly going forward reaching close to INR 80 billion (US$ 1 billion approx.) by 2022.
The India makeup market is witnessing significant growth as the cosmetics and beauty industry addresses the demand for makeup products. This market`s outlook is driven by factors such as the increasing influence of beauty trends and social media, the growth of the fashion and beauty e-commerce sector, and the adoption of makeup products for their cosmetic enhancement and self-expression. Additionally, the development of innovative and inclusive makeup formulations and the rising focus on clean and sustainable beauty products are further contributing to market growth. The growing aspiration for trendy and fashionable looks and the increasing acceptance of makeup as a part of daily routines are expected to drive the demand for makeup products in the country.
The India makeup market is witnessing significant growth as consumers seek cosmetics and beauty products for self-expression and enhancement. This market`s outlook is driven by factors such as the increasing demand for makeup products, the growth of the cosmetics and beauty industry, and the adoption of makeup for its enhancing and creative effects. Additionally, the development of innovative and inclusive makeup formulations and the rising focus on makeup trends and beauty influencers are further contributing to market growth.
The India makeup market is witnessing significant growth as the cosmetics and beauty industry caters to the demand for makeup products. This market`s outlook is driven by factors such as the increasing trend of makeup experimentation and self-expression, the growth of the fashion and beauty industry, and the adoption of makeup products for enhancing facial features and creating different looks. Additionally, the development of innovative and long-lasting makeup formulations and the rising focus on inclusive beauty and diverse representation are further contributing to market growth. The COVID-19 pandemic had some impact on the market as changes in social activities and wearing masks influenced makeup usage. However, with the recovery of the cosmetics industry and the resurgence of social events, the market is expected to rebound in the post-pandemic period.
The India makeup market is experiencing growth as the cosmetics and beauty industry addresses the demand for a wide range of makeup products. This market`s outlook is driven by factors such as the increasing popularity of makeup products such as foundation, mascara, eyeshadow, and blush, the growth of the beauty and fashion trends, and the adoption of makeup for self-expression and enhancing appearance. Additionally, the development of innovative and trend-driven makeup formulations and the rising focus on color cosmetics and beauty enhancement are further contributing to market growth. Some of the key players in the India makeup market include GlamourLine Cosmetics, ColorMe Beautiful, and PerfectLook Beauty.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Makeup Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 India Makeup Market - Industry Life Cycle |
3.4 India Makeup Market - Porter's Five Forces |
3.5 India Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and rising standards of living in India |
4.2.2 Growing influence of social media and beauty influencers on consumer preferences |
4.2.3 Expansion of global makeup brands into the Indian market |
4.3 Market Restraints |
4.3.1 Cultural norms and traditional preferences towards minimal makeup in certain regions of India |
4.3.2 Price sensitivity among a significant portion of the Indian population |
4.3.3 Lack of awareness about makeup products and their usage in some segments of the society |
5 India Makeup Market Trends |
6 India Makeup Market, By Types |
6.1 India Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Makeup Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 India Makeup Market Revenues & Volume, By Powders, 2021-2031F |
6.1.4 India Makeup Market Revenues & Volume, By Gels, 2021-2031F |
6.1.5 India Makeup Market Revenues & Volume, By Lotions, 2021-2031F |
6.1.6 India Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Makeup Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Makeup Market Revenues & Volume, By Lips, 2021-2031F |
6.2.3 India Makeup Market Revenues & Volume, By Eyes, 2021-2031F |
6.2.4 India Makeup Market Revenues & Volume, By Face, 2021-2031F |
6.2.5 India Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Makeup Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Makeup Market Revenues & Volume, By Supermarkets/hypermarkets, 2021-2031F |
6.3.3 India Makeup Market Revenues & Volume, By Exclusive Brand Stores, 2021-2031F |
6.3.4 India Makeup Market Revenues & Volume, By Online/e-commerce Channels, 2021-2031F |
6.3.5 India Makeup Market Revenues & Volume, By Others, 2021-2031F |
7 India Makeup Market Import-Export Trade Statistics |
7.1 India Makeup Market Export to Major Countries |
7.2 India Makeup Market Imports from Major Countries |
8 India Makeup Market Key Performance Indicators |
8.1 Number of beauty and makeup influencers collaborating with Indian brands |
8.2 Growth in online makeup tutorials and beauty content consumption in India |
8.3 Increase in the number of makeup workshops and training sessions conducted in tier 2 and tier 3 cities in India |
9 India Makeup Market - Opportunity Assessment |
9.1 India Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Makeup Market - Competitive Landscape |
10.1 India Makeup Market Revenue Share, By Companies, 2024 |
10.2 India Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |