Product Code: ETC7547223 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India manga market import shipment experienced a declining trend from 2020 to 2024, with a notable CAGR of -7.1%. The growth rate between 2023 and 2024 further decreased by -22.9%, indicating a significant slowdown in market activity. The market exhibited a consistent contraction over the period, showing a lack of momentum and stability.
The manga market in India has been rapidly growing in recent years, fueled by the increasing popularity of Japanese pop culture among the youth. Manga, which refers to Japanese comic books and graphic novels with a unique art style and storytelling format, has gained a dedicated fan base in India. The availability of manga in various genres such as action, romance, fantasy, and slice of life has attracted readers of all ages. The market is primarily driven by online platforms and specialty stores that offer a wide range of manga titles in both physical and digital formats. With the rise of manga conventions, fan clubs, and merchandise, the India manga market is poised for further expansion as more readers embrace this captivating form of storytelling.
The India Manga Market is experiencing a surge in popularity, driven by a growing fan base among the youth and increasing exposure through digital platforms. With the rise of streaming services offering manga content, such as Netflix and Crunchyroll, Indian audiences are becoming more familiar with the diverse genres and art styles of manga. Local publishers and online platforms are also catering to this demand by translating popular manga series into Indian languages, making them more accessible to a wider audience. Additionally, the cosplay culture associated with manga and anime has gained traction in India, with events and conventions drawing in enthusiasts from across the country. Overall, the India Manga Market is witnessing a steady growth trajectory as more Indian consumers embrace the unique storytelling and visual aesthetics of manga.
The India Manga Market faces several challenges, including a lack of awareness and understanding of the genre among mainstream audiences. Limited availability of authentic manga titles, high import costs, and language barriers also hinder the growth of the market. Additionally, competition from popular local comic book and graphic novel publishers poses a challenge for manga to establish a strong foothold in the Indian market. Piracy and unauthorized distribution of manga content further impact sales and revenue generation for legitimate publishers and distributors. Despite a growing interest in Japanese pop culture in India, overcoming these challenges will require strategic marketing efforts, localization of content, and partnerships with local distributors to make manga more accessible and appealing to Indian readers.
The India manga market presents promising investment opportunities due to the increasing popularity of Japanese manga and anime among Indian youth. With a large and growing fan base, there is a demand for licensed manga translations, merchandise, events, and digital platforms. Investors can consider partnerships with Indian publishers to bring popular manga titles to the Indian market, collaborate with local artists and creators to produce original content, or invest in online platforms that offer streaming services for manga and anime. Additionally, branding and merchandising opportunities abound in sectors such as fashion, gaming, and entertainment. Overall, the India manga market offers a vibrant and evolving landscape for investors to explore and capitalize on the growing interest in Japanese pop culture.
The Indian manga market is primarily governed by copyright laws under the Copyright Act of 1957, which protects the intellectual property rights of manga creators and publishers. The Indian government has also implemented policies to promote the growth of the creative industry, including manga, through initiatives such as the National Intellectual Property Rights Policy and the National Digital Library. Additionally, the government has established the National Book Trust of India to support the publication and distribution of manga and other literary works. Overall, the government`s policies aim to foster a conducive environment for the development and sustainability of the Indian manga market while safeguarding the rights of creators and promoting cultural exchange.
The India manga market is poised for significant growth in the coming years. With the increasing popularity of Japanese pop culture in India, especially among the younger demographic, there is a growing demand for manga comics and graphic novels. The availability of digital platforms and e-commerce websites has made it easier for Indian readers to access a wide range of manga titles from around the world. Additionally, collaborations between Indian and Japanese publishers are likely to increase, further expanding the market. As more Indian readers embrace manga as a form of entertainment and storytelling, the India manga market is expected to see a surge in sales and a diversification of genres to cater to the varied tastes of the audience.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Manga Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Manga Market Revenues & Volume, 2021 & 2031F |
3.3 India Manga Market - Industry Life Cycle |
3.4 India Manga Market - Porter's Five Forces |
3.5 India Manga Market Revenues & Volume Share, By Content Type, 2021 & 2031F |
3.6 India Manga Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 India Manga Market Revenues & Volume Share, By Genre, 2021 & 2031F |
3.8 India Manga Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.9 India Manga Market Revenues & Volume Share, By Audience, 2021 & 2031F |
4 India Manga Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of Japanese culture in India leading to a growing interest in manga. |
4.2.2 Rising internet penetration and availability of online manga platforms in India. |
4.2.3 Growing demand for diverse and unique storytelling formats among Indian readers. |
4.3 Market Restraints |
4.3.1 Limited awareness and exposure to manga among the general population in India. |
4.3.2 Language barriers as most manga is originally in Japanese and needs to be translated into regional languages in India. |
4.3.3 Competition from other forms of entertainment such as movies, TV shows, and books. |
5 India Manga Market Trends |
6 India Manga Market, By Types |
6.1 India Manga Market, By Content Type |
6.1.1 Overview and Analysis |
6.1.2 India Manga Market Revenues & Volume, By Content Type, 2021- 2031F |
6.1.3 India Manga Market Revenues & Volume, By Printed, 2021- 2031F |
6.1.4 India Manga Market Revenues & Volume, By Digital, 2021- 2031F |
6.2 India Manga Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Manga Market Revenues & Volume, By Offline, 2021- 2031F |
6.2.3 India Manga Market Revenues & Volume, By Online, 2021- 2031F |
6.3 India Manga Market, By Genre |
6.3.1 Overview and Analysis |
6.3.2 India Manga Market Revenues & Volume, By Action and Adventure, 2021- 2031F |
6.3.3 India Manga Market Revenues & Volume, By Sci-Fi and Fantasy, 2021- 2031F |
6.3.4 India Manga Market Revenues & Volume, By Sports, 2021- 2031F |
6.3.5 India Manga Market Revenues & Volume, By Romance and Drama, 2021- 2031F |
6.4 India Manga Market, By Gender |
6.4.1 Overview and Analysis |
6.4.2 India Manga Market Revenues & Volume, By Male, 2021- 2031F |
6.4.3 India Manga Market Revenues & Volume, By Female, 2021- 2031F |
6.5 India Manga Market, By Audience |
6.5.1 Overview and Analysis |
6.5.2 India Manga Market Revenues & Volume, By Children and Kids, 2021- 2031F |
6.5.3 India Manga Market Revenues & Volume, By Teenager, 2021- 2031F |
6.5.4 India Manga Market Revenues & Volume, By Adults, 2021- 2031F |
7 India Manga Market Import-Export Trade Statistics |
7.1 India Manga Market Export to Major Countries |
7.2 India Manga Market Imports from Major Countries |
8 India Manga Market Key Performance Indicators |
8.1 Number of manga readers in India. |
8.2 Engagement metrics on online manga platforms such as page views, time spent per session, and number of active users. |
8.3 Number of manga titles available in regional languages in India. |
8.4 Frequency of manga-related events and conventions in India. |
8.5 Adoption rate of manga-inspired merchandise and products in the Indian market. |
9 India Manga Market - Opportunity Assessment |
9.1 India Manga Market Opportunity Assessment, By Content Type, 2021 & 2031F |
9.2 India Manga Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 India Manga Market Opportunity Assessment, By Genre, 2021 & 2031F |
9.4 India Manga Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.5 India Manga Market Opportunity Assessment, By Audience, 2021 & 2031F |
10 India Manga Market - Competitive Landscape |
10.1 India Manga Market Revenue Share, By Companies, 2024 |
10.2 India Manga Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |