| Product Code: ETC7547327 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s matcha import market saw significant growth in 2024, with top exporting countries including Japan, China, Singapore, Czechia, and the UK. The market exhibited a very high concentration level in 2024, indicating a competitive landscape dominated by a few key players. The impressive Compound Annual Growth Rate (CAGR) of 55.24% from 2020 to 2024 highlights the increasing demand for matcha in India. Moreover, the growth rate of 51.26% from 2023 to 2024 indicates a substantial surge in import shipments during that period, showcasing a promising trend for the matcha industry in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Matcha Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Matcha Market Revenues & Volume, 2021 & 2031F |
3.3 India Matcha Market - Industry Life Cycle |
3.4 India Matcha Market - Porter's Five Forces |
3.5 India Matcha Market Revenues & Volume Share, By Grade, 2021 & 2031F |
3.6 India Matcha Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Matcha Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers |
4.2.2 Growing popularity of green tea and its associated health benefits |
4.2.3 Rising disposable income leading to higher spending on premium health products |
4.3 Market Restraints |
4.3.1 High price of matcha compared to regular tea |
4.3.2 Limited awareness and understanding of matcha in the Indian market |
4.3.3 Availability of alternative health beverages at lower prices |
5 India Matcha Market Trends |
6 India Matcha Market, By Types |
6.1 India Matcha Market, By Grade |
6.1.1 Overview and Analysis |
6.1.2 India Matcha Market Revenues & Volume, By Grade, 2021- 2031F |
6.1.3 India Matcha Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.1.4 India Matcha Market Revenues & Volume, By Classic, 2021- 2031F |
6.1.5 India Matcha Market Revenues & Volume, By Culinary, 2021- 2031F |
6.2 India Matcha Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Matcha Market Revenues & Volume, By Regular tea, 2021- 2031F |
6.2.3 India Matcha Market Revenues & Volume, By Matcha beverages, 2021- 2031F |
6.2.4 India Matcha Market Revenues & Volume, By Food, 2021- 2031F |
6.2.5 India Matcha Market Revenues & Volume, By Personal care, 2021- 2031F |
7 India Matcha Market Import-Export Trade Statistics |
7.1 India Matcha Market Export to Major Countries |
7.2 India Matcha Market Imports from Major Countries |
8 India Matcha Market Key Performance Indicators |
8.1 Number of health and wellness events or expos featuring matcha |
8.2 Online search trends for matcha-related keywords |
8.3 Number of matcha product launches in the Indian market |
9 India Matcha Market - Opportunity Assessment |
9.1 India Matcha Market Opportunity Assessment, By Grade, 2021 & 2031F |
9.2 India Matcha Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Matcha Market - Competitive Landscape |
10.1 India Matcha Market Revenue Share, By Companies, 2024 |
10.2 India Matcha Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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