| Product Code: ETC12654222 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The market for meal replacement drinks in India continues to see strong growth, with a high concentration of imports from countries like Austria, Sri Lanka, Hungary, Bangladesh, and Switzerland. The HHI index indicates very high concentration in 2024, reflecting the dominance of these top exporting countries. The impressive CAGR of 33.28% from 2020 to 2024 highlights the increasing demand for meal replacement products in India. Although the growth rate slowed slightly from 2023 to 2024, the overall trend suggests a lucrative market opportunity for exporters looking to capitalize on the rising popularity of meal replacement drinks in India.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Meal Replacement Drinks Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Meal Replacement Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 India Meal Replacement Drinks Market - Industry Life Cycle |
3.4 India Meal Replacement Drinks Market - Porter's Five Forces |
3.5 India Meal Replacement Drinks Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Meal Replacement Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 India Meal Replacement Drinks Market Revenues & Volume Share, By Consumer Demographics, 2021 & 2031F |
3.8 India Meal Replacement Drinks Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
4 India Meal Replacement Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about balanced nutrition among Indian consumers |
4.2.2 Busy lifestyles leading to a demand for convenient and on-the-go meal options |
4.2.3 Rising disposable incomes and urbanization in India driving the demand for premium meal replacement drinks |
4.3 Market Restraints |
4.3.1 Cultural preference for traditional meals over meal replacement drinks |
4.3.2 Lack of awareness about the benefits of meal replacement drinks among certain consumer segments |
4.3.3 Price sensitivity and affordability concerns among a significant portion of the Indian population |
5 India Meal Replacement Drinks Market Trends |
6 India Meal Replacement Drinks Market, By Types |
6.1 India Meal Replacement Drinks Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Meal Replacement Drinks Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India Meal Replacement Drinks Market Revenues & Volume, By Protein-based, 2021 - 2031F |
6.1.4 India Meal Replacement Drinks Market Revenues & Volume, By Carbohydrate-based, 2021 - 2031F |
6.1.5 India Meal Replacement Drinks Market Revenues & Volume, By Fat-based, 2021 - 2031F |
6.1.6 India Meal Replacement Drinks Market Revenues & Volume, By Fiber-based, 2021 - 2031F |
6.2 India Meal Replacement Drinks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Meal Replacement Drinks Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.2.3 India Meal Replacement Drinks Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.2.4 India Meal Replacement Drinks Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.2.5 India Meal Replacement Drinks Market Revenues & Volume, By Pharmacies, 2021 - 2031F |
6.3 India Meal Replacement Drinks Market, By Consumer Demographics |
6.3.1 Overview and Analysis |
6.3.2 India Meal Replacement Drinks Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.3.3 India Meal Replacement Drinks Market Revenues & Volume, By Busy Professionals, 2021 - 2031F |
6.3.4 India Meal Replacement Drinks Market Revenues & Volume, By Elderly, 2021 - 2031F |
6.3.5 India Meal Replacement Drinks Market Revenues & Volume, By Weight Management Seekers, 2021 - 2031F |
6.4 India Meal Replacement Drinks Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 India Meal Replacement Drinks Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.4.3 India Meal Replacement Drinks Market Revenues & Volume, By Cans, 2021 - 2031F |
6.4.4 India Meal Replacement Drinks Market Revenues & Volume, By Tetra Packs, 2021 - 2031F |
6.4.5 India Meal Replacement Drinks Market Revenues & Volume, By Sachets, 2021 - 2031F |
7 India Meal Replacement Drinks Market Import-Export Trade Statistics |
7.1 India Meal Replacement Drinks Market Export to Major Countries |
7.2 India Meal Replacement Drinks Market Imports from Major Countries |
8 India Meal Replacement Drinks Market Key Performance Indicators |
8.1 Number of health and wellness campaigns promoting meal replacement drinks |
8.2 Growth in online sales and e-commerce penetration for meal replacement drinks |
8.3 Number of new product launches and innovations in the meal replacement drinks segment |
9 India Meal Replacement Drinks Market - Opportunity Assessment |
9.1 India Meal Replacement Drinks Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Meal Replacement Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 India Meal Replacement Drinks Market Opportunity Assessment, By Consumer Demographics, 2021 & 2031F |
9.4 India Meal Replacement Drinks Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
10 India Meal Replacement Drinks Market - Competitive Landscape |
10.1 India Meal Replacement Drinks Market Revenue Share, By Companies, 2024 |
10.2 India Meal Replacement Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
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