Product Code: ETC4453165 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The India Mobile Augmented Reality market is experiencing dynamic growth driven by the widespread adoption of smartphones. Augmented Reality (AR) applications on mobile devices provide users with interactive and engaging experiences, from gaming and navigation to shopping and education. As smartphones become increasingly powerful and accessible, the India Mobile AR market is poised for continuous expansion, offering exciting opportunities for app developers and businesses to create immersive and interactive mobile experiences.
The India Mobile Augmented Reality market is experiencing rapid growth, primarily driven by the proliferation of smartphones and the increasing interest in augmented reality (AR) applications. The key drivers of this market include the growing popularity of AR-based mobile games and applications. Mobile AR offers immersive experiences, and as more developers create AR content, users are becoming more engaged with their devices. Additionally, the retail and e-commerce sectors are leveraging AR to enhance the shopping experience, allowing customers to virtually try on products before making a purchase. This trend has been accelerated by the COVID-19 pandemic, which prompted businesses to invest in AR technology for online shopping. The increasing penetration of 5G networks also plays a significant role in the expansion of the mobile AR market, enabling faster and more seamless AR experiences.
Challenges in the mobile AR market include fragmentation of AR applications across platforms, making it challenging for developers and users. Privacy concerns, limited content availability, and the need for improving AR tracking accuracy are additional challenges.
The COVID-19 pandemic accelerated the adoption of mobile augmented reality (AR) in India. With restrictions on physical interactions and entertainment venues, people turned to AR applications for entertainment, education, and virtual experiences. Mobile AR apps gained popularity for gaming, remote shopping, and virtual tourism. The pandemic also pushed businesses to explore AR for marketing and customer engagement. As the demand for smartphones with AR capabilities increased, the mobile AR market in India witnessed growth. Post-pandemic, mobile AR is likely to remain a significant part of the technology landscape, as it offers new ways to engage with consumers and enhance digital experiences.
The India augmented reality market has witnessed substantial growth in recent years, with several key players leading the way. Among these, Meta Platforms, Inc. (formerly Facebook) has made a significant impact with its AR initiatives, particularly through products like the Meta Quest and the Spark AR platform. Another prominent player in the India AR scene is Niantic, known for creating the highly popular augmented reality game, Pok?mon GO. Additionally, companies like Blippar and InGage have established themselves as strong players in the India market, offering AR solutions for various industries, including retail, advertising, and education.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Mobile Augmented Reality Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 India Mobile Augmented Reality Market - Industry Life Cycle |
3.4 India Mobile Augmented Reality Market - Porter's Five Forces |
3.5 India Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.6 India Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 India Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 India Mobile Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Mobile Augmented Reality Market Trends |
6 India Mobile Augmented Reality Market, By Types |
6.1 India Mobile Augmented Reality Market, By Device Type |
6.1.1 Overview and Analysis |
6.1.2 India Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F |
6.1.3 India Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F |
6.1.4 India Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.5 India Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F |
6.2 India Mobile Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 India Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.2.3 India Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F |
6.3 India Mobile Augmented Reality Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 India Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 India Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F |
6.3.5 India Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
7 India Mobile Augmented Reality Market Import-Export Trade Statistics |
7.1 India Mobile Augmented Reality Market Export to Major Countries |
7.2 India Mobile Augmented Reality Market Imports from Major Countries |
8 India Mobile Augmented Reality Market Key Performance Indicators |
9 India Mobile Augmented Reality Market - Opportunity Assessment |
9.1 India Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.2 India Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 India Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
10 India Mobile Augmented Reality Market - Competitive Landscape |
10.1 India Mobile Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 India Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |