| Product Code: ETC4453165 | Publication Date: Jul 2023 | Product Type: Report | ||
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The India mobile augmented reality market import shipment experienced a significant decline with a CAGR of -24.3% from 2020 to 2024. The growth rate between 2023 and 2024 further decreased by -34.4%, indicating a continued slowdown in market expansion over the period.
The India Mobile Augmented Reality market is experiencing dynamic growth driven by the widespread adoption of smartphones. Augmented Reality (AR) applications on mobile devices provide users with interactive and engaging experiences, from gaming and navigation to shopping and education. As smartphones become increasingly powerful and accessible, the India Mobile AR market is poised for continuous expansion, offering exciting opportunities for app developers and businesses to create immersive and interactive mobile experiences.
The India Mobile Augmented Reality market is experiencing rapid growth, primarily driven by the proliferation of smartphones and the increasing interest in augmented reality (AR) applications. The key drivers of this market include the growing popularity of AR-based mobile games and applications. Mobile AR offers immersive experiences, and as more developers create AR content, users are becoming more engaged with their devices. Additionally, the retail and e-commerce sectors are leveraging AR to enhance the shopping experience, allowing customers to virtually try on products before making a purchase. This trend has been accelerated by the COVID-19 pandemic, which prompted businesses to invest in AR technology for online shopping. The increasing penetration of 5G networks also plays a significant role in the expansion of the mobile AR market, enabling faster and more seamless AR experiences.
Challenges in the mobile AR market include fragmentation of AR applications across platforms, making it challenging for developers and users. Privacy concerns, limited content availability, and the need for improving AR tracking accuracy are additional challenges.
The COVID-19 pandemic accelerated the adoption of mobile augmented reality (AR) in India. With restrictions on physical interactions and entertainment venues, people turned to AR applications for entertainment, education, and virtual experiences. Mobile AR apps gained popularity for gaming, remote shopping, and virtual tourism. The pandemic also pushed businesses to explore AR for marketing and customer engagement. As the demand for smartphones with AR capabilities increased, the mobile AR market in India witnessed growth. Post-pandemic, mobile AR is likely to remain a significant part of the technology landscape, as it offers new ways to engage with consumers and enhance digital experiences.
The India augmented reality market has witnessed substantial growth in recent years, with several key players leading the way. Among these, Meta Platforms, Inc. (formerly Facebook) has made a significant impact with its AR initiatives, particularly through products like the Meta Quest and the Spark AR platform. Another prominent player in the India AR scene is Niantic, known for creating the highly popular augmented reality game, Pok?mon GO. Additionally, companies like Blippar and InGage have established themselves as strong players in the India market, offering AR solutions for various industries, including retail, advertising, and education.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Mobile Augmented Reality Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 India Mobile Augmented Reality Market - Industry Life Cycle |
3.4 India Mobile Augmented Reality Market - Porter's Five Forces |
3.5 India Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.6 India Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 India Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 India Mobile Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in India |
4.2.2 Growing demand for immersive and interactive technologies |
4.2.3 Rising popularity of AR-enabled mobile applications |
4.2.4 Advancements in mobile AR technology |
4.2.5 Government initiatives supporting digital innovation |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and infrastructure challenges in certain regions |
4.3.2 High cost of AR development and implementation |
4.3.3 Privacy and security concerns related to AR technology |
4.3.4 Lack of awareness and understanding of mobile AR among consumers |
4.3.5 Competition from other emerging technologies |
5 India Mobile Augmented Reality Market Trends |
6 India Mobile Augmented Reality Market, By Types |
6.1 India Mobile Augmented Reality Market, By Device Type |
6.1.1 Overview and Analysis |
6.1.2 India Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F |
6.1.3 India Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F |
6.1.4 India Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.5 India Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F |
6.2 India Mobile Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 India Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.2.3 India Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F |
6.3 India Mobile Augmented Reality Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 India Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 India Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F |
6.3.5 India Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
7 India Mobile Augmented Reality Market Import-Export Trade Statistics |
7.1 India Mobile Augmented Reality Market Export to Major Countries |
7.2 India Mobile Augmented Reality Market Imports from Major Countries |
8 India Mobile Augmented Reality Market Key Performance Indicators |
8.1 Average session duration on mobile AR apps |
8.2 Frequency of app updates and new feature releases |
8.3 User engagement metrics such as average time spent per session |
8.4 Number of active users of mobile AR applications |
8.5 Rate of adoption of AR-enabled mobile devices |
9 India Mobile Augmented Reality Market - Opportunity Assessment |
9.1 India Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.2 India Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 India Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
10 India Mobile Augmented Reality Market - Competitive Landscape |
10.1 India Mobile Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 India Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |