India Mobile Augmented Reality Market (2025-2031) Outlook | Forecast, Growth, Industry, Share, Analysis, Value, Size, Companies, Trends, Revenue

Market Forecast By Device Type (Smartphones, Tablets, PDAs), By Offering (Software, Services), By Application (Consumer, Healthcare, Enterprise, Commercial) And Competitive Landscape
Product Code: ETC4453165 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

India Mobile Augmented Reality Market Overview

The India Mobile Augmented Reality market is experiencing dynamic growth driven by the widespread adoption of smartphones. Augmented Reality (AR) applications on mobile devices provide users with interactive and engaging experiences, from gaming and navigation to shopping and education. As smartphones become increasingly powerful and accessible, the India Mobile AR market is poised for continuous expansion, offering exciting opportunities for app developers and businesses to create immersive and interactive mobile experiences.

Drivers of the Market

The India Mobile Augmented Reality market is experiencing rapid growth, primarily driven by the proliferation of smartphones and the increasing interest in augmented reality (AR) applications. The key drivers of this market include the growing popularity of AR-based mobile games and applications. Mobile AR offers immersive experiences, and as more developers create AR content, users are becoming more engaged with their devices. Additionally, the retail and e-commerce sectors are leveraging AR to enhance the shopping experience, allowing customers to virtually try on products before making a purchase. This trend has been accelerated by the COVID-19 pandemic, which prompted businesses to invest in AR technology for online shopping. The increasing penetration of 5G networks also plays a significant role in the expansion of the mobile AR market, enabling faster and more seamless AR experiences.

Challenges of the Market

Challenges in the mobile AR market include fragmentation of AR applications across platforms, making it challenging for developers and users. Privacy concerns, limited content availability, and the need for improving AR tracking accuracy are additional challenges.

COVID-19 Impact on the Market

The COVID-19 pandemic accelerated the adoption of mobile augmented reality (AR) in India. With restrictions on physical interactions and entertainment venues, people turned to AR applications for entertainment, education, and virtual experiences. Mobile AR apps gained popularity for gaming, remote shopping, and virtual tourism. The pandemic also pushed businesses to explore AR for marketing and customer engagement. As the demand for smartphones with AR capabilities increased, the mobile AR market in India witnessed growth. Post-pandemic, mobile AR is likely to remain a significant part of the technology landscape, as it offers new ways to engage with consumers and enhance digital experiences.

Key Players in the Market

The India augmented reality market has witnessed substantial growth in recent years, with several key players leading the way. Among these, Meta Platforms, Inc. (formerly Facebook) has made a significant impact with its AR initiatives, particularly through products like the Meta Quest and the Spark AR platform. Another prominent player in the India AR scene is Niantic, known for creating the highly popular augmented reality game, Pok?mon GO. Additionally, companies like Blippar and InGage have established themselves as strong players in the India market, offering AR solutions for various industries, including retail, advertising, and education.

Key Highlights of the Report:

  • India Mobile Augmented Reality Market Outlook
  • Market Size of India Mobile Augmented Reality Market, 2024
  • Forecast of India Mobile Augmented Reality Market, 2031
  • Historical Data and Forecast of India Mobile Augmented Reality Revenues & Volume for the Period 2021-2031
  • India Mobile Augmented Reality Market Trend Evolution
  • India Mobile Augmented Reality Market Drivers and Challenges
  • India Mobile Augmented Reality Price Trends
  • India Mobile Augmented Reality Porter's Five Forces
  • India Mobile Augmented Reality Industry Life Cycle
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Device Type for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Smartphones for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Tablets for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By PDAs for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Offering for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Software for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Services for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Consumer for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Healthcare for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Enterprise for the Period 2021-2031
  • Historical Data and Forecast of India Mobile Augmented Reality Market Revenues & Volume By Commercial for the Period 2021-2031
  • India Mobile Augmented Reality Import Export Trade Statistics
  • Market Opportunity Assessment By Device Type
  • Market Opportunity Assessment By Offering
  • Market Opportunity Assessment By Application
  • India Mobile Augmented Reality Top Companies Market Share
  • India Mobile Augmented Reality Competitive Benchmarking By Technical and Operational Parameters
  • India Mobile Augmented Reality Company Profiles
  • India Mobile Augmented Reality Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 India Mobile Augmented Reality Market Overview

3.1 India Country Macro Economic Indicators

3.2 India Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F

3.3 India Mobile Augmented Reality Market - Industry Life Cycle

3.4 India Mobile Augmented Reality Market - Porter's Five Forces

3.5 India Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F

3.6 India Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F

3.7 India Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F

4 India Mobile Augmented Reality Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 India Mobile Augmented Reality Market Trends

6 India Mobile Augmented Reality Market, By Types

6.1 India Mobile Augmented Reality Market, By Device Type

6.1.1 Overview and Analysis

6.1.2 India Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F

6.1.3 India Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F

6.1.4 India Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F

6.1.5 India Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F

6.2 India Mobile Augmented Reality Market, By Offering

6.2.1 Overview and Analysis

6.2.2 India Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F

6.2.3 India Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F

6.3 India Mobile Augmented Reality Market, By Application

6.3.1 Overview and Analysis

6.3.2 India Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F

6.3.3 India Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.4 India Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F

6.3.5 India Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F

7 India Mobile Augmented Reality Market Import-Export Trade Statistics

7.1 India Mobile Augmented Reality Market Export to Major Countries

7.2 India Mobile Augmented Reality Market Imports from Major Countries

8 India Mobile Augmented Reality Market Key Performance Indicators

9 India Mobile Augmented Reality Market - Opportunity Assessment

9.1 India Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F

9.2 India Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F

9.3 India Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F

10 India Mobile Augmented Reality Market - Competitive Landscape

10.1 India Mobile Augmented Reality Market Revenue Share, By Companies, 2024

10.2 India Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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