Product Code: ETC12938382 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The India mouse market import shipment demonstrated a robust CAGR of 15.4% from 2020 to 2024. The growth rate between 2023 and 2024 showed a positive momentum of 7.0%. Overall, the market exhibited significant expansion and maintained a strong upward trend during the period analyzed.
The India mouse market is experiencing steady growth driven by increasing demand from the IT sector, gaming community, and educational institutions. The market is characterized by a wide range of products including wired, wireless, gaming, and ergonomic mice offered by both domestic and international brands. With the rise in remote work and e-learning trends, there is a growing need for reliable and high-performance mice in India. Factors such as affordability, technological advancements, and changing consumer preferences towards sleek and innovative designs are influencing the market dynamics. Key players are focusing on product innovation, customization, and aggressive marketing strategies to gain a competitive edge in this highly competitive market. E-commerce platforms are playing a crucial role in expanding the reach of mouse products across urban and rural areas in India.
The mouse market in India is currently experiencing a shift towards wireless and ergonomic designs. Consumers are increasingly opting for wireless mice for the convenience and clutter-free experience they offer. Additionally, there is a growing awareness about the importance of ergonomic design in reducing wrist strain and improving overall comfort during long hours of use. As a result, there is a rising demand for mice with ergonomic features such as contoured shapes, adjustable DPI settings, and customizable buttons. Gaming mice with advanced features like high DPI sensors, customizable RGB lighting, and programmable buttons are also gaining popularity among enthusiasts. Overall, the market is witnessing a trend towards innovative and user-friendly mouse designs catering to different consumer needs and preferences.
In the India mouse market, there are several challenges that companies may face. One major challenge is the presence of a large number of unorganized local vendors offering low-cost, substandard products, which can make it difficult for established brands to compete on pricing. Additionally, the market is highly price-sensitive, with consumers often prioritizing affordability over quality or brand reputation. Brand loyalty can be low, leading to intense competition and the need for continuous product innovation to stay relevant. Distribution channels in India can also be complex and fragmented, making it challenging for companies to reach all potential customers effectively. Lastly, rapidly changing technology trends and consumer preferences require companies to stay agile and adaptable to meet evolving demands in the market.
The India mouse market presents various investment opportunities for both domestic and international investors. With the increasing adoption of technology and the rise of e-commerce and gaming industries in India, there is a growing demand for high-quality and innovative mice products. Investing in the development and manufacturing of advanced gaming mice, ergonomic designs, wireless capabilities, and customizable features can cater to the diverse needs of consumers. Additionally, there is potential in investing in marketing and distribution channels to reach a wider audience across different regions in India. Collaborating with local retailers, online platforms, and participating in tech exhibitions can further expand market reach and increase brand visibility in the competitive India mouse market.
The Indian government has implemented several policies related to the mouse market to ensure consumer safety and fair trade practices. This includes regulations set by the Bureau of Indian Standards (BIS) to establish quality standards for computer mice, ensuring they meet specific criteria for safety and performance. Additionally, the government has imposed import duties on computer mice to promote domestic manufacturing and support local businesses. The Goods and Services Tax (GST) also applies to computer mice, affecting their pricing and distribution in the market. Overall, these policies aim to regulate the mouse market in India, protect consumers from substandard products, and promote the growth of the domestic industry.
The future outlook for the India mouse market appears positive, driven by factors such as increasing demand for computer peripherals due to the rise in remote work and online learning trends. Additionally, the growing popularity of gaming among Indian consumers is expected to boost the demand for high-performance gaming mice. With advancements in technology leading to the development of innovative and customizable mouse designs, consumers are likely to seek products that offer ergonomic features and enhanced functionality. Moreover, the increasing adoption of wireless and Bluetooth-enabled mice is anticipated to further drive market growth. Overall, the India mouse market is projected to experience steady growth in the coming years, presenting opportunities for manufacturers to introduce new products and cater to the evolving needs of consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Mouse Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Mouse Market Revenues & Volume, 2021 & 2031F |
3.3 India Mouse Market - Industry Life Cycle |
3.4 India Mouse Market - Porter's Five Forces |
3.5 India Mouse Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Mouse Market Revenues & Volume Share, By Connectivity, 2021 & 2031F |
3.7 India Mouse Market Revenues & Volume Share, By Sensor Type, 2021 & 2031F |
3.8 India Mouse Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 India Mouse Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Mouse Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital technologies and devices in India |
4.2.2 Growth in the e-commerce industry leading to higher demand for computer peripherals |
4.2.3 Rising trend of remote working and online gaming in the country |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in the Indian market |
4.3.2 Competition from alternative input devices such as touchpads and stylus pens |
4.3.3 Challenges related to counterfeit products impacting consumer trust in the market |
5 India Mouse Market Trends |
6 India Mouse Market, By Types |
6.1 India Mouse Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Mouse Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India Mouse Market Revenues & Volume, By Wired, 2021 - 2031F |
6.1.4 India Mouse Market Revenues & Volume, By Wireless, 2021 - 2031F |
6.1.5 India Mouse Market Revenues & Volume, By Ergonomic, 2021 - 2031F |
6.1.6 India Mouse Market Revenues & Volume, By Trackball, 2021 - 2031F |
6.1.7 India Mouse Market Revenues & Volume, By Vertical, 2021 - 2031F |
6.2 India Mouse Market, By Connectivity |
6.2.1 Overview and Analysis |
6.2.2 India Mouse Market Revenues & Volume, By USB, 2021 - 2031F |
6.2.3 India Mouse Market Revenues & Volume, By Bluetooth, 2021 - 2031F |
6.2.4 India Mouse Market Revenues & Volume, By RF Wireless, 2021 - 2031F |
6.2.5 India Mouse Market Revenues & Volume, By Wi-Fi, 2021 - 2031F |
6.2.6 India Mouse Market Revenues & Volume, By Nano Receiver, 2021 - 2031F |
6.3 India Mouse Market, By Sensor Type |
6.3.1 Overview and Analysis |
6.3.2 India Mouse Market Revenues & Volume, By Optical, 2021 - 2031F |
6.3.3 India Mouse Market Revenues & Volume, By Laser, 2021 - 2031F |
6.3.4 India Mouse Market Revenues & Volume, By Mechanical, 2021 - 2031F |
6.3.5 India Mouse Market Revenues & Volume, By Infrared, 2021 - 2031F |
6.3.6 India Mouse Market Revenues & Volume, By BlueTrack, 2021 - 2031F |
6.4 India Mouse Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Mouse Market Revenues & Volume, By Gaming, 2021 - 2031F |
6.4.3 India Mouse Market Revenues & Volume, By Office Use, 2021 - 2031F |
6.4.4 India Mouse Market Revenues & Volume, By Industrial Use, 2021 - 2031F |
6.4.5 India Mouse Market Revenues & Volume, By Graphic Design, 2021 - 2031F |
6.4.6 India Mouse Market Revenues & Volume, By Personal Use, 2021 - 2031F |
6.5 India Mouse Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 India Mouse Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.5.3 India Mouse Market Revenues & Volume, By Consumer Electronics Stores, 2021 - 2031F |
6.5.4 India Mouse Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.5 India Mouse Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.6 India Mouse Market Revenues & Volume, By Wholesale Distributors, 2021 - 2031F |
7 India Mouse Market Import-Export Trade Statistics |
7.1 India Mouse Market Export to Major Countries |
7.2 India Mouse Market Imports from Major Countries |
8 India Mouse Market Key Performance Indicators |
8.1 Average selling price (ASP) of mice in India |
8.2 Number of new product launches in the Indian mouse market |
8.3 Adoption rate of wireless and gaming mice in the country |
9 India Mouse Market - Opportunity Assessment |
9.1 India Mouse Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Mouse Market Opportunity Assessment, By Connectivity, 2021 & 2031F |
9.3 India Mouse Market Opportunity Assessment, By Sensor Type, 2021 & 2031F |
9.4 India Mouse Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 India Mouse Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Mouse Market - Competitive Landscape |
10.1 India Mouse Market Revenue Share, By Companies, 2024 |
10.2 India Mouse Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |