| Product Code: ETC7548411 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India multiscreen advertising market import shipment demonstrated strong growth with a CAGR of 14.0% from 2020 to 2024. However, there was a notable slowdown in growth between 2023 and 2024, with a decline of 47.1%. Despite the dip in the growth rate, the market continued to expand steadily over the period.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Multiscreen Advertising Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Multiscreen Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 India Multiscreen Advertising Market - Industry Life Cycle |
3.4 India Multiscreen Advertising Market - Porter's Five Forces |
3.5 India Multiscreen Advertising Market Revenues & Volume Share, By Content, 2021 & 2031F |
3.6 India Multiscreen Advertising Market Revenues & Volume Share, By Platform, 2021 & 2031F |
4 India Multiscreen Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in India |
4.2.2 Rising popularity of OTT platforms and streaming services |
4.2.3 Growing demand for personalized and targeted advertising |
4.3 Market Restraints |
4.3.1 Lack of standardized metrics for measuring multiscreen advertising effectiveness |
4.3.2 Ad blocking technology impacting reach and engagement |
4.3.3 Budget constraints for advertisers in a competitive market |
5 India Multiscreen Advertising Market Trends |
6 India Multiscreen Advertising Market, By Types |
6.1 India Multiscreen Advertising Market, By Content |
6.1.1 Overview and Analysis |
6.1.2 India Multiscreen Advertising Market Revenues & Volume, By Content, 2021- 2031F |
6.1.3 India Multiscreen Advertising Market Revenues & Volume, By Static, 2021- 2031F |
6.1.4 India Multiscreen Advertising Market Revenues & Volume, By Dynmic, 2021- 2031F |
6.1.5 India Multiscreen Advertising Market Revenues & Volume, By Interactive, 2021- 2031F |
6.2 India Multiscreen Advertising Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 India Multiscreen Advertising Market Revenues & Volume, By Television, 2021- 2031F |
6.2.3 India Multiscreen Advertising Market Revenues & Volume, By Desktop/Laptop, 2021- 2031F |
6.2.4 India Multiscreen Advertising Market Revenues & Volume, By Mobile/Tablet, 2021- 2031F |
6.2.5 India Multiscreen Advertising Market Revenues & Volume, By Gaming Consoles, 2021- 2031F |
6.2.6 India Multiscreen Advertising Market Revenues & Volume, By Other, 2021- 2031F |
7 India Multiscreen Advertising Market Import-Export Trade Statistics |
7.1 India Multiscreen Advertising Market Export to Major Countries |
7.2 India Multiscreen Advertising Market Imports from Major Countries |
8 India Multiscreen Advertising Market Key Performance Indicators |
8.1 Average viewability rate across multiscreen platforms |
8.2 Click-through rate (CTR) for multiscreen ad campaigns |
8.3 Engagement metrics such as time spent per user on multiscreen ads |
9 India Multiscreen Advertising Market - Opportunity Assessment |
9.1 India Multiscreen Advertising Market Opportunity Assessment, By Content, 2021 & 2031F |
9.2 India Multiscreen Advertising Market Opportunity Assessment, By Platform, 2021 & 2031F |
10 India Multiscreen Advertising Market - Competitive Landscape |
10.1 India Multiscreen Advertising Market Revenue Share, By Companies, 2024 |
10.2 India Multiscreen Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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