| Product Code: ETC7548519 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India nail products market import shipment demonstrated a steady growth trend with a CAGR of 7.8% from 2020 to 2024. However, there was a slight slowdown in growth between 2023 and 2024, with a decrease in the growth rate by -0.5%. Overall, the market expanded with consistent momentum during this period.
The India Nail Products Market is witnessing significant growth driven by factors such as increasing disposable income, changing fashion trends, and a growing awareness of personal grooming among consumers. Nail polish, nail art stickers, nail care products, and artificial nails are some of the popular products in this market. Key players are focusing on product innovation, such as long-lasting formulas and a wide range of colors, to cater to the diverse preferences of consumers. E-commerce platforms have also played a crucial role in expanding the reach of nail products to a wider audience across the country. With a young population increasingly interested in beauty and personal care, the India Nail Products Market is expected to continue its growth trajectory in the coming years.
The India Nail Products Market is experiencing a surge in demand due to the growing popularity of nail art and self-care routines among consumers. With an increasing focus on personal grooming and beauty trends, there is a rise in the demand for a variety of nail products such as nail polishes, nail extensions, nail care tools, and accessories. Additionally, the influence of social media platforms like Instagram and YouTube is driving the adoption of new nail trends and designs, creating opportunities for innovative and unique products in the market. Beauty influencers and celebrities promoting nail products further boost consumer interest. E-commerce platforms have also played a significant role in expanding the reach of nail products to a wider audience, offering convenience and accessibility. Overall, the India Nail Products Market presents promising growth prospects for brands and businesses to capitalize on the evolving consumer preferences and market trends.
In the India Nail Products Market, several challenges are faced, including intense competition from both domestic and international brands, price sensitivity among consumers, and a lack of awareness about the benefits of using nail care products. Additionally, distribution and retailing issues, such as limited shelf space in stores and inefficient supply chains, make it difficult for smaller brands to compete effectively. Cultural factors and traditional practices also play a role in shaping consumer preferences, with certain regions having specific preferences for nail colors and designs. Despite the growing interest in nail art and care among Indian consumers, the market is still relatively nascent and fragmented, making it challenging for companies to establish a strong foothold and build brand loyalty.
The India Nail Products Market is primarily driven by the increasing popularity of nail art and self-care practices among consumers. The growing influence of social media platforms showcasing various nail art designs and trends has led to a surge in demand for nail products such as polishes, gels, acrylics, and accessories. Additionally, the rising disposable income levels, changing fashion trends, and the influence of celebrities and influencers promoting nail care products have also contributed to the market growth. The availability of a wide range of innovative and affordable nail products in both online and offline retail channels further fuels the market expansion. Overall, the combination of changing consumer preferences, social media influence, and product innovation are key drivers propelling the growth of the India Nail Products Market.
The Indian government has implemented various policies related to the nail products market, primarily focusing on regulating the quality and safety standards of nail products. The Bureau of Indian Standards (BIS) sets guidelines for the quality of nail products to ensure consumer protection and maintain industry standards. Additionally, the Food and Drug Administration (FDA) in India regulates the safety of cosmetic products, including nail polishes and nail care products, by monitoring ingredients and labeling requirements. The government also imposes import duties and taxes on nail products to promote domestic manufacturing and protect local industries. Overall, these policies aim to ensure the quality, safety, and competitiveness of the Indian nail products market while safeguarding consumer interests.
The India Nail Products Market is expected to witness steady growth in the coming years due to increasing disposable income, changing fashion trends, and a growing focus on personal grooming. The market is likely to be driven by the rising popularity of nail art and nail care products among the younger population. Additionally, the influence of social media platforms showcasing nail trends and techniques is expected to further boost market growth. With an expanding middle-class population and a growing awareness of beauty and personal care products, the demand for nail products in India is anticipated to rise, presenting opportunities for both domestic and international brands to capitalize on this evolving market segment. However, the market may also face challenges such as increasing competition and the need for innovative product offerings to cater to changing consumer preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Nail Products Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Nail Products Market Revenues & Volume, 2021 & 2031F |
3.3 India Nail Products Market - Industry Life Cycle |
3.4 India Nail Products Market - Porter's Five Forces |
3.5 India Nail Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Nail Products Market Revenues & Volume Share, By Sales Type, 2021 & 2031F |
3.7 India Nail Products Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
4 India Nail Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in India leading to higher spending on personal grooming products. |
4.2.2 Growing influence of social media and beauty trends driving demand for nail products. |
4.2.3 Expansion of beauty and cosmetics retail outlets across India, increasing accessibility to nail products. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit nail products impacting the reputation of authentic brands in the market. |
4.3.2 Lack of awareness about nail care products and their benefits among the Indian population. |
4.3.3 Price sensitivity among consumers, particularly in lower-income segments, limiting adoption of premium nail products. |
5 India Nail Products Market Trends |
6 India Nail Products Market, By Types |
6.1 India Nail Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Nail Products Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 India Nail Products Market Revenues & Volume, By Nail Polish Remover, 2021- 2031F |
6.1.4 India Nail Products Market Revenues & Volume, By Nail Polish, 2021- 2031F |
6.1.5 India Nail Products Market Revenues & Volume, By Nail Accessories, 2021- 2031F |
6.1.6 India Nail Products Market Revenues & Volume, By Nail Treatment, 2021- 2031F |
6.1.7 India Nail Products Market Revenues & Volume, By Nail Strengtheners, 2021- 2031F |
6.1.8 India Nail Products Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Nail Products Market, By Sales Type |
6.2.1 Overview and Analysis |
6.2.2 India Nail Products Market Revenues & Volume, By Bulk, 2021- 2031F |
6.2.3 India Nail Products Market Revenues & Volume, By Packaged, 2021- 2031F |
6.3 India Nail Products Market, By Distribution |
6.3.1 Overview and Analysis |
6.3.2 India Nail Products Market Revenues & Volume, By Retailers, 2021- 2031F |
6.3.3 India Nail Products Market Revenues & Volume, By Salon, 2021- 2031F |
6.3.4 India Nail Products Market Revenues & Volume, By Online, 2021- 2031F |
7 India Nail Products Market Import-Export Trade Statistics |
7.1 India Nail Products Market Export to Major Countries |
7.2 India Nail Products Market Imports from Major Countries |
8 India Nail Products Market Key Performance Indicators |
8.1 Social media engagement metrics (likes, shares, comments) for nail product brands in India. |
8.2 Number of nail salons and beauty outlets stocking a variety of nail products. |
8.3 Participation and attendance in nail art workshops and events across different cities in India. |
9 India Nail Products Market - Opportunity Assessment |
9.1 India Nail Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Nail Products Market Opportunity Assessment, By Sales Type, 2021 & 2031F |
9.3 India Nail Products Market Opportunity Assessment, By Distribution, 2021 & 2031F |
10 India Nail Products Market - Competitive Landscape |
10.1 India Nail Products Market Revenue Share, By Companies, 2024 |
10.2 India Nail Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |