| Product Code: ETC12704718 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import of nursing bras to India continued to see significant growth in 2024, with top exporting countries being Bangladesh, Sri Lanka, China, Vietnam, and Indonesia. Despite high concentration levels indicated by the HHI, the industry experienced a strong CAGR of 25.69% from 2020 to 2024. However, there was a slight decline in the growth rate from 2023 to 2024 at -18.49%, suggesting a potential shift or adjustment in the market dynamics for nursing bras in India.

The India nursing bras market is experiencing growth due to the increasing awareness and acceptance of breastfeeding in public spaces. The demand for comfortable and functional nursing bras is driving the market, with new designs featuring easy-open clips and soft, stretchable fabrics gaining popularity among new mothers. The market is also witnessing a shift towards more inclusive sizing options to cater to a diverse range of body types. Additionally, the rise in online retail platforms and e-commerce has made it easier for consumers to access a wide variety of nursing bras from both domestic and international brands. Overall, the India nursing bras market is evolving to meet the changing needs and preferences of modern mothers, with a focus on comfort, functionality, and style.
The India nursing bras market is witnessing several key trends. One significant trend is the growing demand for more comfortable and functional nursing bras that cater to the needs of breastfeeding mothers. Companies are focusing on designing bras with features such as easy-open clasps, adjustable straps, and soft, breathable fabrics to provide comfort and convenience. Another trend is the increasing popularity of sustainable and organic materials in nursing bras, reflecting the rising consumer awareness towards eco-friendly products. Additionally, there is a growing trend towards inclusive sizing options to accommodate a diverse range of body types. E-commerce platforms are also playing a crucial role in expanding the market reach of nursing bras, offering a wide selection and convenient shopping experience for new mothers. Overall, the India nursing bras market is evolving to meet the changing preferences and needs of breastfeeding women.
The India nursing bras market faces several challenges, including limited awareness and education about the benefits of nursing bras among new mothers, leading to lower demand. Cultural barriers and stigma surrounding breastfeeding in public also restrict the growth of the market. Additionally, the availability of affordable and high-quality nursing bras in the market remains a concern, with many options being either too expensive or of poor quality. Lack of proper sizing options and limited choices in terms of designs and styles further hinder the market`s potential for growth. Overcoming these challenges will require targeted marketing efforts, public awareness campaigns, and collaboration between manufacturers and retailers to offer a wider range of affordable and appealing nursing bras to meet the diverse needs of new mothers in India.
The India nursing bras market presents promising investment opportunities due to several factors. With the increasing awareness of breastfeeding benefits and the growing number of working mothers, the demand for nursing bras is on the rise. Additionally, the rise in disposable income levels and changing lifestyle preferences are driving the market growth. Investing in innovative and comfortable nursing bra designs, using eco-friendly materials, and expanding distribution channels to reach a wider consumer base can be lucrative strategies. Collaborating with maternity clothing brands, online retailers, and healthcare providers can also enhance market penetration. Overall, the India nursing bras market offers potential for growth and profitability for investors looking to tap into the expanding maternity and nursing wear segment.
In India, the nursing bras market operates within the broader framework of healthcare and consumer goods regulations. Government policies primarily focus on ensuring the quality and safety of nursing bras through standardized manufacturing practices and material regulations. The Bureau of Indian Standards (BIS) sets guidelines for product specifications, including fabric composition, design, and labeling requirements to protect consumer interests. Additionally, the Food Safety and Standards Authority of India (FSSAI) may regulate certain aspects of nursing bras if they are treated with chemicals or additives. Import and export regulations, including tariffs and duties, also impact the nursing bras market in India. Overall, compliance with these government policies is essential for manufacturers and sellers to ensure product quality, safety, and market competitiveness in the Indian nursing bras industry.
The India nursing bras market is expected to witness significant growth in the coming years due to increasing awareness about the importance of breastfeeding and the rising demand for comfortable and convenient nursing apparel among new mothers. Factors such as the growing number of working women, changing lifestyles, and the expansion of e-commerce platforms offering a wide range of nursing bras are likely to drive market growth. Additionally, advancements in fabric technology and design innovations aimed at enhancing comfort and support for nursing mothers are expected to further boost market expansion. With a focus on providing functional and fashionable nursing bras to cater to the evolving needs of modern mothers, the India nursing bras market is poised for steady growth and is likely to present lucrative opportunities for manufacturers and retailers in the near future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Nursing Bras Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Nursing Bras Market Revenues & Volume, 2021 & 2031F |
3.3 India Nursing Bras Market - Industry Life Cycle |
3.4 India Nursing Bras Market - Porter's Five Forces |
3.5 India Nursing Bras Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Nursing Bras Market Revenues & Volume Share, By Application Area, 2021 & 2031F |
3.7 India Nursing Bras Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 India Nursing Bras Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 India Nursing Bras Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of nursing bras for breastfeeding mothers |
4.2.2 Growing number of working mothers in India who are looking for convenient and comfortable nursing wear |
4.2.3 Rising disposable income and changing lifestyle preferences leading to higher demand for specialized maternity and nursing products |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality nursing bras in the Indian market |
4.3.2 Cultural barriers and traditional preferences for regular bras over nursing bras |
4.3.3 Price sensitivity among consumers due to the perception of nursing bras as non-essential items |
5 India Nursing Bras Market Trends |
6 India Nursing Bras Market, By Types |
6.1 India Nursing Bras Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Nursing Bras Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Nursing Bras Market Revenues & Volume, By Seamless Bras, 2021 - 2031F |
6.1.4 India Nursing Bras Market Revenues & Volume, By Underwire Bras, 2021 - 2031F |
6.1.5 India Nursing Bras Market Revenues & Volume, By Sports Nursing Bras, 2021 - 2031F |
6.1.6 India Nursing Bras Market Revenues & Volume, By Sleep Bras, 2021 - 2031F |
6.2 India Nursing Bras Market, By Application Area |
6.2.1 Overview and Analysis |
6.2.2 India Nursing Bras Market Revenues & Volume, By Postpartum Support, 2021 - 2031F |
6.2.3 India Nursing Bras Market Revenues & Volume, By Breastfeeding Assistance, 2021 - 2031F |
6.2.4 India Nursing Bras Market Revenues & Volume, By Active Lifestyle, 2021 - 2031F |
6.2.5 India Nursing Bras Market Revenues & Volume, By Nighttime Comfort, 2021 - 2031F |
6.3 India Nursing Bras Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 India Nursing Bras Market Revenues & Volume, By New Mothers, 2021 - 2031F |
6.3.3 India Nursing Bras Market Revenues & Volume, By Maternity Clinics, 2021 - 2031F |
6.3.4 India Nursing Bras Market Revenues & Volume, By Fitness Enthusiasts, 2021 - 2031F |
6.3.5 India Nursing Bras Market Revenues & Volume, By Home Users, 2021 - 2031F |
6.4 India Nursing Bras Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 India Nursing Bras Market Revenues & Volume, By Wireless Bras, 2021 - 2031F |
6.4.3 India Nursing Bras Market Revenues & Volume, By Padded Bras, 2021 - 2031F |
6.4.4 India Nursing Bras Market Revenues & Volume, By Compression Bras, 2021 - 2031F |
6.4.5 India Nursing Bras Market Revenues & Volume, By Soft Cup Bras, 2021 - 2031F |
7 India Nursing Bras Market Import-Export Trade Statistics |
7.1 India Nursing Bras Market Export to Major Countries |
7.2 India Nursing Bras Market Imports from Major Countries |
8 India Nursing Bras Market Key Performance Indicators |
8.1 Percentage increase in online searches for nursing bras in India |
8.2 Number of maternity and baby care stores offering a dedicated section for nursing bras |
8.3 Growth in the number of maternity clothing brands introducing new designs and features in nursing bras |
9 India Nursing Bras Market - Opportunity Assessment |
9.1 India Nursing Bras Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Nursing Bras Market Opportunity Assessment, By Application Area, 2021 & 2031F |
9.3 India Nursing Bras Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 India Nursing Bras Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 India Nursing Bras Market - Competitive Landscape |
10.1 India Nursing Bras Market Revenue Share, By Companies, 2024 |
10.2 India Nursing Bras Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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