| Product Code: ETC12707406 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, India continued to witness a substantial increase in nutritional and performance drink imports, with top exporters being Sri Lanka, Bangladesh, Vietnam, UK, and UAE. The market concentration, as measured by the HHI, remained at a very high level, indicating a competitive landscape dominated by a few key players. Despite the remarkable compound annual growth rate (CAGR) of 43.63% from 2020 to 2024, there was a slight decline in the growth rate from 2023 to 2024 at -3.22%. This data suggests a strong market demand for these products in India, with potential opportunities for further expansion and diversification.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Nutritional and Performance Drinks Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Nutritional and Performance Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 India Nutritional and Performance Drinks Market - Industry Life Cycle |
3.4 India Nutritional and Performance Drinks Market - Porter's Five Forces |
3.5 India Nutritional and Performance Drinks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Nutritional and Performance Drinks Market Revenues & Volume Share, By Application Area, 2021 & 2031F |
3.7 India Nutritional and Performance Drinks Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 India Nutritional and Performance Drinks Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 India Nutritional and Performance Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among Indian consumers |
4.2.2 Rising disposable incomes leading to higher spending on health and wellness products |
4.2.3 Growing popularity of fitness and sports activities in India |
4.3 Market Restraints |
4.3.1 High competition from established players in the market |
4.3.2 Lack of awareness about nutritional and performance drinks among certain consumer segments |
5 India Nutritional and Performance Drinks Market Trends |
6 India Nutritional and Performance Drinks Market, By Types |
6.1 India Nutritional and Performance Drinks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Nutritional and Performance Drinks Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Nutritional and Performance Drinks Market Revenues & Volume, By Energy Drinks, 2021 - 2031F |
6.1.4 India Nutritional and Performance Drinks Market Revenues & Volume, By Protein Shakes, 2021 - 2031F |
6.1.5 India Nutritional and Performance Drinks Market Revenues & Volume, By Functional Beverages, 2021 - 2031F |
6.1.6 India Nutritional and Performance Drinks Market Revenues & Volume, By Vitamin Water, 2021 - 2031F |
6.2 India Nutritional and Performance Drinks Market, By Application Area |
6.2.1 Overview and Analysis |
6.2.2 India Nutritional and Performance Drinks Market Revenues & Volume, By Sports Nutrition, 2021 - 2031F |
6.2.3 India Nutritional and Performance Drinks Market Revenues & Volume, By Meal Replacement, 2021 - 2031F |
6.2.4 India Nutritional and Performance Drinks Market Revenues & Volume, By Immune Support, 2021 - 2031F |
6.2.5 India Nutritional and Performance Drinks Market Revenues & Volume, By Hydration, 2021 - 2031F |
6.3 India Nutritional and Performance Drinks Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 India Nutritional and Performance Drinks Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.3.3 India Nutritional and Performance Drinks Market Revenues & Volume, By Fitness Enthusiasts, 2021 - 2031F |
6.3.4 India Nutritional and Performance Drinks Market Revenues & Volume, By General Consumers, 2021 - 2031F |
6.3.5 India Nutritional and Performance Drinks Market Revenues & Volume, By Office Workers, 2021 - 2031F |
6.4 India Nutritional and Performance Drinks Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 India Nutritional and Performance Drinks Market Revenues & Volume, By Electrolyte Drinks, 2021 - 2031F |
6.4.3 India Nutritional and Performance Drinks Market Revenues & Volume, By Whey-Based Drinks, 2021 - 2031F |
6.4.4 India Nutritional and Performance Drinks Market Revenues & Volume, By Herbal Infusions, 2021 - 2031F |
6.4.5 India Nutritional and Performance Drinks Market Revenues & Volume, By Antioxidant Drinks, 2021 - 2031F |
7 India Nutritional and Performance Drinks Market Import-Export Trade Statistics |
7.1 India Nutritional and Performance Drinks Market Export to Major Countries |
7.2 India Nutritional and Performance Drinks Market Imports from Major Countries |
8 India Nutritional and Performance Drinks Market Key Performance Indicators |
8.1 Number of new product launches in the nutritional and performance drinks segment |
8.2 Growth in the number of fitness and wellness centers in India |
8.3 Percentage increase in online sales of nutritional and performance drinks in India |
8.4 Consumer surveys indicating awareness and preference for nutritional and performance drinks |
8.5 Adoption rate of nutritional and performance drinks among athletes and fitness enthusiasts in India |
9 India Nutritional and Performance Drinks Market - Opportunity Assessment |
9.1 India Nutritional and Performance Drinks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Nutritional and Performance Drinks Market Opportunity Assessment, By Application Area, 2021 & 2031F |
9.3 India Nutritional and Performance Drinks Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 India Nutritional and Performance Drinks Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 India Nutritional and Performance Drinks Market - Competitive Landscape |
10.1 India Nutritional and Performance Drinks Market Revenue Share, By Companies, 2024 |
10.2 India Nutritional and Performance Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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