| Product Code: ETC7549950 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s outdoor apparel import market continues to thrive, with top exporting countries in 2024 being Bangladesh, China, Myanmar, Turkey, and Vietnam. Despite high concentration with the Herfindahl-Hirschman Index (HHI), the market shows impressive growth with a CAGR of 12.15% from 2020 to 2024. The growth rate in 2024 is even more promising at 13.05%, indicating a strong demand for outdoor apparel in India and a competitive landscape among key exporting nations.
The India Outdoor Apparel Market is experiencing steady growth driven by increasing awareness about fitness and outdoor activities among the population. The market offers a wide range of products including hiking wear, running gear, camping attire, and more, catering to the diverse needs of outdoor enthusiasts. Key players in the market are focusing on innovation in materials, design, and technology to enhance performance and comfort. Rising disposable incomes, urbanization, and a growing trend of health and wellness are fueling the demand for outdoor apparel in India. Additionally, the influence of social media and celebrity endorsements are further boosting the market, creating opportunities for both domestic and international brands to expand their presence in the country. With a young demographic inclined towards active lifestyles, the India Outdoor Apparel Market is poised for continued growth in the coming years.
The India Outdoor Apparel Market is experiencing significant growth driven by increasing participation in outdoor activities, growing awareness about fitness and health, and a rise in disposable incomes. Key trends include a shift towards sustainable and eco-friendly materials, the popularity of athleisure wear for versatile functionality, and a focus on innovative technologies for improved performance and comfort. Opportunities lie in expanding product offerings to cater to diverse consumer preferences, targeting the growing youth demographic with trendy and affordable options, and leveraging e-commerce platforms for wider reach. Collaborations with outdoor enthusiasts, influencers, and athletes can also help brands enhance their credibility and visibility in the market. Overall, the India Outdoor Apparel Market presents promising prospects for brands that can adapt to evolving consumer demands and preferences.
The India Outdoor Apparel Market faces several challenges, including intense competition from both domestic and international brands, fluctuating consumer preferences, and the seasonality of outdoor activities due to the country`s diverse climate. Additionally, infrastructure limitations in terms of outdoor recreational spaces and inadequate distribution networks in rural areas hinder market growth. Price sensitivity among Indian consumers, particularly in the face of economic uncertainties, also poses a challenge for outdoor apparel brands looking to establish a strong presence in the market. Moreover, issues related to sustainability and ethical sourcing practices are gaining importance among consumers, requiring companies to align their business strategies accordingly to stay competitive in the evolving market landscape.
The India Outdoor Apparel Market is primarily driven by the growing popularity of outdoor activities such as trekking, camping, and adventure sports among the younger population. Increasing awareness about health and fitness, coupled with rising disposable incomes, has led to a surge in demand for high-performance outdoor clothing and gear. Additionally, the influence of social media and the rise of outdoor influencers showcasing their adventures have further fueled the trend towards outdoor activities, boosting the demand for specialized outdoor apparel. Furthermore, the increasing focus on sustainability and eco-friendly practices in the apparel industry has also played a significant role in shaping consumer preferences towards ethically produced outdoor clothing, driving growth in the India Outdoor Apparel Market.
The Indian government has implemented several policies to support the outdoor apparel market. This includes the Textile Policy, which aims to boost textile manufacturing and exports through incentives and infrastructure development. The Foreign Trade Policy encourages exports by providing various benefits to exporters, thereby supporting the growth of the outdoor apparel industry in international markets. Additionally, the Goods and Services Tax (GST) regime has streamlined taxation and improved the ease of doing business for outdoor apparel manufacturers and retailers. The government`s focus on promoting sustainable practices in the textile industry aligns with the increasing demand for eco-friendly outdoor apparel, further driving growth in the market. Overall, these policies create a conducive environment for the development and expansion of the outdoor apparel market in India.
The future outlook for the India Outdoor Apparel Market appears promising, driven by factors such as increasing disposable income, changing consumer lifestyles, and a growing interest in outdoor activities and adventure sports. With a rising awareness of health and wellness, more Indians are seeking outdoor recreational activities, leading to a higher demand for specialized outdoor apparel. The market is expected to witness growth in technical and performance-oriented outdoor clothing, along with sustainable and eco-friendly options. E-commerce platforms are also playing a significant role in expanding the market reach and accessibility of outdoor apparel brands. Overall, the India Outdoor Apparel Market is poised for expansion and innovation, catering to a diverse and evolving consumer base.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Outdoor Apparel Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Outdoor Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 India Outdoor Apparel Market - Industry Life Cycle |
3.4 India Outdoor Apparel Market - Porter's Five Forces |
3.5 India Outdoor Apparel Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Outdoor Apparel Market Revenues & Volume Share, By Material, 2021 & 2031F |
4 India Outdoor Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and fitness leading to a rise in outdoor activities |
4.2.2 Growing disposable income and changing lifestyles fueling demand for outdoor apparel |
4.2.3 Rising popularity of adventure sports and recreational activities driving the need for specialized outdoor clothing |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations impacting demand for outdoor apparel |
4.3.2 High competition from local and international brands affecting market share |
4.3.3 Challenges in distribution and logistics hindering market growth |
5 India Outdoor Apparel Market Trends |
6 India Outdoor Apparel Market, By Types |
6.1 India Outdoor Apparel Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Outdoor Apparel Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 India Outdoor Apparel Market Revenues & Volume, By Top Wear, 2021- 2031F |
6.1.4 India Outdoor Apparel Market Revenues & Volume, By Bottom Wear, 2021- 2031F |
6.1.5 India Outdoor Apparel Market Revenues & Volume, By Coverall, 2021- 2031F |
6.1.6 India Outdoor Apparel Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Outdoor Apparel Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 India Outdoor Apparel Market Revenues & Volume, By Natural, 2021- 2031F |
6.2.3 India Outdoor Apparel Market Revenues & Volume, By Synthetic, 2021- 2031F |
7 India Outdoor Apparel Market Import-Export Trade Statistics |
7.1 India Outdoor Apparel Market Export to Major Countries |
7.2 India Outdoor Apparel Market Imports from Major Countries |
8 India Outdoor Apparel Market Key Performance Indicators |
8.1 Average selling price (ASP) of outdoor apparel |
8.2 Number of participants in outdoor activities and sports events |
8.3 Percentage of population engaged in outdoor activities |
8.4 Adoption rate of sustainable and eco-friendly outdoor apparel materials |
8.5 Number of retail outlets stocking outdoor apparel in key regions |
9 India Outdoor Apparel Market - Opportunity Assessment |
9.1 India Outdoor Apparel Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Outdoor Apparel Market Opportunity Assessment, By Material, 2021 & 2031F |
10 India Outdoor Apparel Market - Competitive Landscape |
10.1 India Outdoor Apparel Market Revenue Share, By Companies, 2024 |
10.2 India Outdoor Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |