Market Forecast By Product Type (Rasgulla and Gulab Jamun, Barfi, Soan Papdi, Peda, Laddoo, Others), By Ingredient Type (Milk and Milk Derivatives, Cereal and Pulses, Dry Fruits, Fruits and Vegetables, Others), By Packaging Type (Boxes, Tin Cans, Plastic Containers), By Distribution Channel (Own Brand Stores, Convenience Stores, Supermarkets and Hypermarkets, E-Commerce, Milk Outlets) And Competitive Landscape
| Product Code: ETC7550147 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the India Packaged Sweets Market is projected to grow at a compound annual growth rate (CAGR) of 7.4% during the forecast period (2026-2032).
Below mentioned are the evaluations of the year-wise growth rate along with key growth drivers:
|
Year |
Est. Annual Growth (%) |
Growth Drivers |
|
2021 |
4.8% |
Gradual shift from loose sweets to hygienically packaged alternatives |
|
2022 |
5.1% |
Increasing urban consumption and the expansion of gifting culture |
|
2023 |
6% |
Rising demand for branded traditional sweets across organised retail chains |
|
2024 |
6.5% |
Growth of organised sweet manufacturers supported by improved packaging standards |
|
2025 |
7% |
Expansion of e-commerce platforms and pan-India distribution networks |
The India Packaged Sweets Market report thoroughly covers the market by Product Type, Ingredient Type, Packaging Type and Distribution Channel. The market report offers an unbiased and detailed analysis of ongoing market trends, high-growth areas, and market drivers, enabling stakeholders to devise and align their market strategies with current and future market dynamics.
| Report Name | India Packaged Sweets Market |
| Forecast Period | 2026–2032 |
| CAGR | 7.4% |
| Growing Sector | Rasgulla and Gulab Jamun |
India Packaged Sweets Market Growth is witnessed by steady expansion supported by strong cultural preference for traditional sweets, rising disposable income, and increasing demand for hygienically packed food products across urban and semi-urban regions. The growing influence of branded sweet manufacturers, improved shelf life through advanced packaging, and year-round gifting trends are reshaping consumer behaviour. In addition to these factors, present-day retail growth and online platforms are allowing the region, specific confectionary to be accessed by a larger number of people, sustaining the market development at a consistent pace across the country.
Below mentioned are some prominent drivers and their influence on the market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (Evidence) |
| Shift Toward Hygienic Packaged Foods | All Types, Retail Channels | Consumers are increasingly opting for packaged sweets as these reduce the risk of contamination, building consumer trust and ensuring repeat purchases. |
| Expansion of Organised Sweet Manufacturers | Product Type, Packaging | Branded players not only standardise quality but also facilitate consistent distribution across the country at a local level. |
| Rising Gifting Culture Across Occasions | Product Type, Distribution | Traditional sweets continue to be the most preferred gift items for celebrations, thus ensuring sustained demand throughout the year. |
| Growth of Modern Retail and E-Commerce | Distribution Channels | The availability of a broader platform makes it possible for more consumers to have access to the products and also makes the purchase more convenient. |
| Improved Packaging and Shelf Life | Packaging Type | Modern packaging materials and technologies not only allow for longer storage periods but also make it easier to cater to a wider geographical area. |
India Packaged Sweets Market is expected to grow at a CAGR of 7.4% during the forecast period of 2026-2032. Growth is supported by rising preference for branded traditional sweets, expanding retail infrastructure, and increasing acceptance of packaged food products across diverse consumer groups, while improved logistics and regional product availability continue strengthening market penetration.
Below are some major restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What This Means (Evidence) |
| High Sugar Content Concerns | Product Type, Consumers | The lack of proper temperature control during the transport of products results in the deterioration of their quality and the loss of their freshness. |
| Price Sensitivity in Rural Areas | All Types, Distribution | The increase in product price acts as a major factor that limits the penetration of packaged sweets in price, sensitive rural markets. |
| Short Shelf Life of Milk-Based Sweets | Product Type, Packaging | The limited shelf life is the main reason for storage and distribution inefficiency in the supply chain. |
| Competition from Local Sweet Shops | Distribution Channels | The existence of unorganised sweet shops with a strong local presence is the main reason that consumer loyalty is maintained at the local level. |
| Logistics and Temperature Sensitivity | Packaging, Distribution | The product quality and freshness are most likely to be affected by the lack of or improper temperature control during transit. |
India Packaged Sweets Market challenges environmentally stable issues like air conditioning, storage,e and the high temperature of the packet contents, regardless of the market growth. On the other hand, health concerns due to high consumption of sugar by consumers continue to rise. Also, local sweet shops attract good loyalty competitions, and raw material prices fluctuate, that make complicated the cold, chain infrastructure that is limited in remote areas. Hence,ce the manufacturers need to balance quality, affordability, and scalability across diverse regional markets while facing such complicated operational issues.
The India Packaged Sweets Market is being shaped by several significant trends, these are such factors as:
The India Packaged Sweets Market is witnessing significant growth in these major investment areas:
Key companies actively shaping the competitive landscape of the India Packaged Sweets Market include:
| Company Name | Haldiram Foods International |
| Established Year | 1937 |
| Headquarters | Nagpur, India |
| Official Website | Click Here |
Haldiram offers a wide portfolio of packaged traditional Indian sweets with a strong national retail presence.
| Company Name | Bikaji Foods International Ltd |
| Established Year | 1993 |
| Headquarters | Bikaner, India |
| Official Website | Click Here |
Bikaji specializes in packaged ethnic sweets with expanding domestic and export distribution.
| Company Name | Bikanervala Foods Pvt. Ltd. |
| Established Year | 1950 |
| Headquarters | New Delhi, India |
| Official Website | Click Here |
Bikanervala provides premium packaged sweets combining traditional recipes with modern packaging.
| Company Name | KC Das Pvt. Ltd. |
| Established Year | 1866 |
| Headquarters | Kolkata, India |
| Official Website | - |
KC Das is renowned for packaged Rasgulla and Bengali sweets across organized retail.
| Company Name | Mithaiwala Foods |
| Established Year | 2005 |
| Headquarters | Mumbai, India |
| Official Website | - |
Mithaiwala supplies packaged sweets focusing on quality, freshness, and urban retail markets.
According to Indian Government Data, the India Packaged Sweets Industry is thriving due to various initiatives introduced by the government. Measures like the Food Safety and Standards Authority of India (FSSAI) regulations are aimed at not only standardising but also maintaining the quality of food products through aspects like hygienic practices and labelling. Besides that, the Ministry of Food Processing Industries has been implementing several schemes that focus primarily on modernising food processing units and creating cold chain infrastructures.
India Packaged Sweets Market is projected to see stable growth over the next few years, primarily driven by changing consumer lifestyles, increased urbanisation, and growing preference for branded traditional food products. The market will get further depth from various factors such as advancements in packaging technology, wider e-commerce reach, and regional sweet diversification. Besides that, a rise in government-backed food processing initiatives and private sector investments is likely to increase the share of the organised market and extend the India Packaged Sweets Market growth horizon.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Vaishnavi, Senior Research Analyst, 6Wresearch, Rasgulla and Gulab Jamun dominate the India Packaged Sweets Market Share due to their nationwide popularity, year-round consumption, and strong presence across festivals and gifting occasions. Manufacturers are able to scale production and distribution in an efficient manner due to the adaptability of these products to packaged formats, extended shelf life, and high demand from consumers of all age groups.
Milk and milk derivatives have continued to be the primary ingredient segments, propelled by their widespread application in customary Indian confectioneries and the persistent consumer inclination towards lavish taste profiles. Moreover, the ample availability of dairy and the well-established processing infrastructure not only ensure a steady production of milk but also facilitate it across different regions.
Supermarkets and hypermarkets lead distribution owing to wide product visibility, assured quality perception, and accessibility of multiple brands under one roof, driving higher impulse and planned purchases.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Packaged Sweets Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Packaged Sweets Market Revenues & Volume, 2022 & 2032F |
| 3.3 India Packaged Sweets Market - Industry Life Cycle |
| 3.4 India Packaged Sweets Market - Porter's Five Forces |
| 3.5 India Packaged Sweets Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
| 3.6 India Packaged Sweets Market Revenues & Volume Share, By Ingredient Type, 2022 & 2032F |
| 3.7 India Packaged Sweets Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
| 3.8 India Packaged Sweets Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 India Packaged Sweets Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing disposable income of the Indian population |
| 4.2.2 Growing preference for convenience foods due to busy lifestyles |
| 4.2.3 Rising demand for traditional Indian sweets in modern, convenient packaging |
| 4.3 Market Restraints |
| 4.3.1 Health concerns related to consumption of sweets leading to a shift towards healthier options |
| 4.3.2 Competition from homemade sweets and unorganized sector |
| 4.3.3 Fluctuating raw material prices impacting production costs |
| 5 India Packaged Sweets Market Trends |
| 6 India Packaged Sweets Market, By Types |
| 6.1 India Packaged Sweets Market, By Product Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Packaged Sweets Market Revenues & Volume, By Product Type, 2022- 2032F |
| 6.1.3 India Packaged Sweets Market Revenues & Volume, By Rasgulla and Gulab Jamun, 2022- 2032F |
| 6.1.4 India Packaged Sweets Market Revenues & Volume, By Barfi, 2022- 2032F |
| 6.1.5 India Packaged Sweets Market Revenues & Volume, By Soan Papdi, 2022- 2032F |
| 6.1.6 India Packaged Sweets Market Revenues & Volume, By Peda, 2022- 2032F |
| 6.1.7 India Packaged Sweets Market Revenues & Volume, By Laddoo, 2022- 2032F |
| 6.1.8 India Packaged Sweets Market Revenues & Volume, By Others, 2022- 2032F |
| 6.2 India Packaged Sweets Market, By Ingredient Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Packaged Sweets Market Revenues & Volume, By Milk and Milk Derivatives, 2022- 2032F |
| 6.2.3 India Packaged Sweets Market Revenues & Volume, By Cereal and Pulses, 2022- 2032F |
| 6.2.4 India Packaged Sweets Market Revenues & Volume, By Dry Fruits, 2022- 2032F |
| 6.2.5 India Packaged Sweets Market Revenues & Volume, By Fruits and Vegetables, 2022- 2032F |
| 6.2.6 India Packaged Sweets Market Revenues & Volume, By Others, 2022- 2032F |
| 6.3 India Packaged Sweets Market, By Packaging Type |
| 6.3.1 Overview and Analysis |
| 6.3.2 India Packaged Sweets Market Revenues & Volume, By Boxes, 2022- 2032F |
| 6.3.3 India Packaged Sweets Market Revenues & Volume, By Tin Cans, 2022- 2032F |
| 6.3.4 India Packaged Sweets Market Revenues & Volume, By Plastic Containers, 2022- 2032F |
| 6.4 India Packaged Sweets Market, By Distribution Channel |
| 6.4.1 Overview and Analysis |
| 6.4.2 India Packaged Sweets Market Revenues & Volume, By Own Brand Stores, 2022- 2032F |
| 6.4.3 India Packaged Sweets Market Revenues & Volume, By Convenience Stores, 2022- 2032F |
| 6.4.4 India Packaged Sweets Market Revenues & Volume, By Supermarkets and Hypermarkets, 2022- 2032F |
| 6.4.5 India Packaged Sweets Market Revenues & Volume, By E-Commerce, 2022- 2032F |
| 6.4.6 India Packaged Sweets Market Revenues & Volume, By Milk Outlets, 2022- 2032F |
| 7 India Packaged Sweets Market Import-Export Trade Statistics |
| 7.1 India Packaged Sweets Market Export to Major Countries |
| 7.2 India Packaged Sweets Market Imports from Major Countries |
| 8 India Packaged Sweets Market Key Performance Indicators |
| 8.1 Consumer engagement on social media platforms promoting packaged sweets |
| 8.2 Number of new product launches in the packaged sweets segment |
| 8.3 Growth in the number of organized retail outlets stocking packaged sweets |
| 9 India Packaged Sweets Market - Opportunity Assessment |
| 9.1 India Packaged Sweets Market Opportunity Assessment, By Product Type, 2022 & 2032F |
| 9.2 India Packaged Sweets Market Opportunity Assessment, By Ingredient Type, 2022 & 2032F |
| 9.3 India Packaged Sweets Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
| 9.4 India Packaged Sweets Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 India Packaged Sweets Market - Competitive Landscape |
| 10.1 India Packaged Sweets Market Revenue Share, By Companies, 2025 |
| 10.2 India Packaged Sweets Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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