| Product Code: ETC13059534 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import shipments of pajamas into India saw significant growth in 2024, with top exporting countries being China, Bangladesh, Sri Lanka, Turkey, and Indonesia. The market concentration, as measured by the HHI, remained high in 2024, indicating strong competition among suppliers. The impressive CAGR of 14.85% from 2020 to 2024 reflects the increasing demand for pajamas in the Indian market. Moreover, the growth rate of 40.02% from 2023 to 2024 highlights the rapid expansion of the pajamas import market in India, presenting lucrative opportunities for both domestic and international players.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Pajamas Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Pajamas Market Revenues & Volume, 2021 & 2031F |
3.3 India Pajamas Market - Industry Life Cycle |
3.4 India Pajamas Market - Porter's Five Forces |
3.5 India Pajamas Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Pajamas Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 India Pajamas Market Revenues & Volume Share, By Target Demographic, 2021 & 2031F |
3.8 India Pajamas Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Pajamas Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among the Indian population leading to higher spending on apparel, including pajamas. |
4.2.2 Growing urbanization and changing lifestyles, with more people opting for comfortable clothing like pajamas for lounging at home. |
4.2.3 Rising awareness about the importance of sleep and relaxation, driving the demand for comfortable and quality pajamas. |
4.3 Market Restraints |
4.3.1 Competition from other loungewear options such as loungewear sets, nightgowns, and athleisure wear. |
4.3.2 Price sensitivity among a segment of the Indian population, limiting their willingness to pay higher prices for premium pajamas. |
4.3.3 Seasonal demand fluctuations, with higher sales during festive seasons and lower sales during off-peak periods. |
5 India Pajamas Market Trends |
6 India Pajamas Market, By Types |
6.1 India Pajamas Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Pajamas Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Pajamas Market Revenues & Volume, By Two-Piece Set, 2021 - 2031F |
6.1.4 India Pajamas Market Revenues & Volume, By Nightshirt, 2021 - 2031F |
6.1.5 India Pajamas Market Revenues & Volume, By Onesies, 2021 - 2031F |
6.1.6 India Pajamas Market Revenues & Volume, By Loungewear Pajamas, 2021 - 2031F |
6.2 India Pajamas Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 India Pajamas Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 India Pajamas Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 India Pajamas Market Revenues & Volume, By Flannel, 2021 - 2031F |
6.2.5 India Pajamas Market Revenues & Volume, By Polyester Blend, 2021 - 2031F |
6.3 India Pajamas Market, By Target Demographic |
6.3.1 Overview and Analysis |
6.3.2 India Pajamas Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 India Pajamas Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 India Pajamas Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 India Pajamas Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 India Pajamas Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 India Pajamas Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.4.3 India Pajamas Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.4.4 India Pajamas Market Revenues & Volume, By Specialty Shops, 2021 - 2031F |
6.4.5 India Pajamas Market Revenues & Volume, By Department Stores, 2021 - 2031F |
7 India Pajamas Market Import-Export Trade Statistics |
7.1 India Pajamas Market Export to Major Countries |
7.2 India Pajamas Market Imports from Major Countries |
8 India Pajamas Market Key Performance Indicators |
8.1 Average selling price (ASP) of pajamas in the Indian market. |
8.2 Number of online searches or engagements for pajama-related keywords or products. |
8.3 Percentage of repeat customers purchasing pajamas. |
8.4 Social media engagement metrics such as likes, shares, and comments on pajama brands' posts. |
8.5 Customer satisfaction scores related to the comfort and quality of pajamas purchased. |
9 India Pajamas Market - Opportunity Assessment |
9.1 India Pajamas Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Pajamas Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 India Pajamas Market Opportunity Assessment, By Target Demographic, 2021 & 2031F |
9.4 India Pajamas Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Pajamas Market - Competitive Landscape |
10.1 India Pajamas Market Revenue Share, By Companies, 2024 |
10.2 India Pajamas Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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