Product Code: ETC10757454 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The India pea milk market is an emerging segment within the plant-based milk industry, driven by increasing consumer awareness of health and sustainability concerns. Pea milk, made from yellow peas, is gaining popularity as a dairy alternative due to its high protein content, nutritional value, and eco-friendly production process. The market is witnessing growth as more consumers seek plant-based alternatives to traditional dairy products. Key players in the India pea milk market are focusing on product innovation, distribution expansion, and marketing strategies to capitalize on this growing trend. The market is expected to continue to expand as consumers become more health-conscious and environmentally aware, presenting opportunities for further market penetration and development of pea milk products in India.
Pea milk is gaining momentum in the India market due to its plant-based, lactose-free, and environmentally sustainable nature. Consumers are increasingly seeking healthier and more sustainable alternatives to traditional dairy products, driving the demand for pea milk. The market is witnessing a surge in product launches by both local and international players, offering a variety of flavors and fortified options to cater to different consumer preferences. Health-conscious individuals, vegans, and those with lactose intolerance are among the key target demographics for pea milk manufacturers. With the growing awareness of the health and environmental benefits of plant-based products, the India pea milk market is expected to continue its upward trajectory in the coming years.
In the India pea milk market, some challenges include limited consumer awareness and acceptance of plant-based milk alternatives, as dairy milk is deeply ingrained in the traditional Indian diet. Additionally, the relatively higher price point of pea milk compared to conventional dairy milk can be a barrier for price-sensitive consumers. Distribution and availability issues also pose challenges, as pea milk may not be widely accessible in all regions of India. Furthermore, competition from other plant-based milk alternatives such as almond, soy, and coconut milk adds to the competitive landscape. Overcoming these challenges will require targeted marketing efforts to educate consumers, strategic pricing strategies, expanding distribution channels, and product differentiation to stand out in a crowded market.
The India pea milk market presents a promising investment opportunity due to the increasing consumer preference for plant-based alternatives to dairy products. Pea milk, made from yellow peas, is gaining popularity for its nutritional benefits, sustainability, and allergen-free properties. With a growing awareness of health and environmental concerns, the demand for pea milk is expected to rise in India. Investors can capitalize on this trend by supporting existing pea milk brands or exploring opportunities to introduce new products to cater to the evolving preferences of Indian consumers. Strategic partnerships with local distributors and retailers, as well as investment in marketing initiatives to educate consumers about the benefits of pea milk, can help capture a significant share of the market in this emerging segment.
The Indian government does not have specific policies directly related to pea milk as a product. However, the government has been promoting plant-based diets and sustainable agriculture practices through various initiatives and campaigns. The Food Safety and Standards Authority of India (FSSAI) regulates the quality and safety standards for plant-based milk alternatives, including pea milk, ensuring compliance with labeling and nutritional requirements. Additionally, the government`s focus on promoting dairy alternatives as part of its efforts to reduce environmental impact and promote animal welfare aligns with the growing popularity of pea milk in the market. Overall, while there are no specific policies targeted at pea milk, the government`s broader initiatives towards sustainability and promoting plant-based diets indirectly support the growth of the pea milk market in India.
The India pea milk market is expected to experience significant growth in the coming years due to increasing consumer awareness about plant-based alternatives and sustainability concerns. Pea milk is gaining popularity as a dairy-free, environmentally friendly option that offers a good source of protein and essential nutrients. The market is likely to be driven by factors such as the rising demand for vegan products, health consciousness, and the growing trend of lactose intolerance among consumers. Additionally, the availability of various flavors and fortified options in pea milk products is expected to further boost market growth. As more consumers in India seek out alternative milk options, the pea milk market is poised for expansion and innovation to meet the evolving preferences of the population.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Pea Milk Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Pea Milk Market Revenues & Volume, 2021 & 2031F |
3.3 India Pea Milk Market - Industry Life Cycle |
3.4 India Pea Milk Market - Porter's Five Forces |
3.5 India Pea Milk Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Pea Milk Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.7 India Pea Milk Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 India Pea Milk Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 India Pea Milk Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Pea Milk Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about plant-based diets and their health benefits |
4.2.2 Growing demand for dairy alternatives due to lactose intolerance and allergies |
4.2.3 Rising focus on sustainability and environmental concerns in the food industry |
4.3 Market Restraints |
4.3.1 Limited consumer awareness and acceptance of pea milk as a substitute for traditional dairy products |
4.3.2 Availability of other alternative milk options in the market |
4.3.3 Price sensitivity of consumers towards premium plant-based products |
5 India Pea Milk Market Trends |
6 India Pea Milk Market, By Types |
6.1 India Pea Milk Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Pea Milk Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 India Pea Milk Market Revenues & Volume, By Sweetened Pea Milk, 2021 - 2031F |
6.1.4 India Pea Milk Market Revenues & Volume, By Unsweetened Pea Milk, 2021 - 2031F |
6.1.5 India Pea Milk Market Revenues & Volume, By Fortified Pea Milk, 2021 - 2031F |
6.1.6 India Pea Milk Market Revenues & Volume, By Organic Pea Milk, 2021 - 2031F |
6.1.7 India Pea Milk Market Revenues & Volume, By Barista Pea Milk, 2021 - 2031F |
6.2 India Pea Milk Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 India Pea Milk Market Revenues & Volume, By Vanilla, 2021 - 2031F |
6.2.3 India Pea Milk Market Revenues & Volume, By Chocolate, 2021 - 2031F |
6.2.4 India Pea Milk Market Revenues & Volume, By Original, 2021 - 2031F |
6.2.5 India Pea Milk Market Revenues & Volume, By Strawberry, 2021 - 2031F |
6.2.6 India Pea Milk Market Revenues & Volume, By Plain, 2021 - 2031F |
6.3 India Pea Milk Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 India Pea Milk Market Revenues & Volume, By Cartons, 2021 - 2031F |
6.3.3 India Pea Milk Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.4 India Pea Milk Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.5 India Pea Milk Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.6 India Pea Milk Market Revenues & Volume, By Tetra Packs, 2021 - 2031F |
6.4 India Pea Milk Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Pea Milk Market Revenues & Volume, By Dairy Alternative, 2021 - 2031F |
6.4.3 India Pea Milk Market Revenues & Volume, By Smoothies & Beverages, 2021 - 2031F |
6.4.4 India Pea Milk Market Revenues & Volume, By Coffee & Tea, 2021 - 2031F |
6.4.5 India Pea Milk Market Revenues & Volume, By Infant Nutrition, 2021 - 2031F |
6.4.6 India Pea Milk Market Revenues & Volume, By Vegan Diet, 2021 - 2031F |
6.5 India Pea Milk Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 India Pea Milk Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.3 India Pea Milk Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.5.4 India Pea Milk Market Revenues & Volume, By Grocery Stores, 2021 - 2031F |
6.5.5 India Pea Milk Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.6 India Pea Milk Market Revenues & Volume, By Food Service, 2021 - 2031F |
7 India Pea Milk Market Import-Export Trade Statistics |
7.1 India Pea Milk Market Export to Major Countries |
7.2 India Pea Milk Market Imports from Major Countries |
8 India Pea Milk Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the pea milk market |
8.2 Consumer engagement and feedback on pea milk products through social media and online platforms |
8.3 Growth in the number of pea milk consumers in urban areas |
8.4 Adoption rate of pea milk in cafes, restaurants, and food service outlets |
8.5 Investment and funding trends in the plant-based food and beverage sector in India |
9 India Pea Milk Market - Opportunity Assessment |
9.1 India Pea Milk Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Pea Milk Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.3 India Pea Milk Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 India Pea Milk Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 India Pea Milk Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Pea Milk Market - Competitive Landscape |
10.1 India Pea Milk Market Revenue Share, By Companies, 2024 |
10.2 India Pea Milk Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |