Product Code: ETC420980 | Publication Date: Aug 2023 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India postcard market import shipments witnessed a notable decline over the period with a CAGR of -8.3% from 2020 to 2024. The growth rate plummeted by -57.9% from 2023 to 2024, indicating a significant contraction in market activity. The market experienced a substantial slowdown, reflecting a negative momentum and a downward trend overall.
The postcard market in India, once a primary means of communication, has evolved into a niche and collectible sector. While the use of postcards for personal correspondence has diminished with the rise of digital communication, they are now sought after by collectors and enthusiasts. Vintage and artistic postcards have gained popularity, and the market caters to this niche audience.
While traditional postcards have seen a decline in recent years due to digital communication, there`s a niche market for postcards driven by their aesthetic and sentimental value. Collectors, tourists, and individuals seeking personalized and tangible means of communication contribute to this market. The resurgence of interest in snail mail and vintage aesthetics, as well as the efforts of artists and enthusiasts, drive the demand for postcards.
The India Postcard market faces challenges due to the decline in traditional postal communication. With the rise of digital communication, the demand for postcards has decreased significantly. The market must find new applications for postcards or explore niche markets, such as collectors and tourists. Maintaining the quality and artistic appeal of postcards is also important to attract buyers.
The traditional postcard market in India faced a substantial decline during the pandemic. With travel restrictions, people relied less on physical postcards to communicate and opted for digital alternatives. While the market faced challenges, there was a resurgence of interest in postcards as a nostalgic and personalized means of communication. Businesses had to pivot towards online sales and creative marketing strategies to stay relevant.
In the India Postcard market, key players are important in the production and distribution of postcards, used for communication, art, and nostalgia. Prominent companies in this sector include Archies Limited, Pragati Offset Pvt. Ltd., and Vakil & Sons Pvt. Ltd. These companies provide a variety of postcard designs and printing services, preserving the traditional charm of postcards and serving the needs of individuals, businesses, and collectors across India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Postcard Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 India Postcard Market - Industry Life Cycle |
3.4 India Postcard Market - Porter's Five Forces |
3.5 India Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 India Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 India Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for personalized and unique communication tools |
4.2.2 Growth in the tourism industry leading to higher demand for postcards |
4.2.3 Rising trend of nostalgia and vintage items among consumers |
4.3 Market Restraints |
4.3.1 Competition from digital communication channels |
4.3.2 High printing and distribution costs |
4.3.3 Environmental concerns related to paper usage in postcards |
5 India Postcard Market Trends |
6 India Postcard Market, By Types |
6.1 India Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Postcard Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.4 India Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 India Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 India Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 India Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 India Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 India Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 India Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 India Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 India Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 India Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 India Postcard Market Import-Export Trade Statistics |
7.1 India Postcard Market Export to Major Countries |
7.2 India Postcard Market Imports from Major Countries |
8 India Postcard Market Key Performance Indicators |
8.1 Average order value per customer |
8.2 Number of new postcard designs launched per quarter |
8.3 Customer engagement metrics such as postcard sharing on social media platforms |
9 India Postcard Market - Opportunity Assessment |
9.1 India Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 India Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 India Postcard Market - Competitive Landscape |
10.1 India Postcard Market Revenue Share, By Companies, 2024 |
10.2 India Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |