| Product Code: ETC10188558 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
India`s printed billboard import shipments in 2024 saw significant diversification with top exporting countries including China, Canada, Germany, Italy, and the USA. The Herfindahl-Hirschman Index (HHI) indicated a shift from very high concentration in 2023 to moderate concentration in 2024, reflecting a more balanced market landscape. The compound annual growth rate (CAGR) from 2020 to 2024 stood at an impressive 12.31%, although there was a sharp decline in growth rate from 2023 to 2024 at -53.08%. This data suggests a dynamic and evolving market for printed billboards in India.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Printed Billboard Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Printed Billboard Market Revenues & Volume, 2021 & 2031F |
3.3 India Printed Billboard Market - Industry Life Cycle |
3.4 India Printed Billboard Market - Porter's Five Forces |
3.5 India Printed Billboard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Printed Billboard Market Revenues & Volume Share, By Display Technology, 2021 & 2031F |
3.7 India Printed Billboard Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 India Printed Billboard Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 India Printed Billboard Market Revenues & Volume Share, By Material, 2021 & 2031F |
4 India Printed Billboard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and infrastructure development in India leading to more demand for advertising space. |
4.2.2 Growth in the retail sector and increasing adoption of outdoor advertising by retailers. |
4.2.3 Technological advancements in printing technologies making printed billboards more attractive and cost-effective. |
4.3 Market Restraints |
4.3.1 Stringent regulations on outdoor advertising in certain cities or regions in India. |
4.3.2 Competition from digital advertising platforms affecting the demand for printed billboards. |
4.3.3 Economic fluctuations impacting advertising budgets of businesses. |
5 India Printed Billboard Market Trends |
6 India Printed Billboard Market, By Types |
6.1 India Printed Billboard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Printed Billboard Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Printed Billboard Market Revenues & Volume, By Static Billboards, 2021 - 2031F |
6.1.4 India Printed Billboard Market Revenues & Volume, By Digital Billboards, 2021 - 2031F |
6.1.5 India Printed Billboard Market Revenues & Volume, By 3D Billboards, 2021 - 2031F |
6.1.6 India Printed Billboard Market Revenues & Volume, By Backlit Billboards, 2021 - 2031F |
6.1.7 India Printed Billboard Market Revenues & Volume, By Interactive Billboards, 2021 - 2031F |
6.2 India Printed Billboard Market, By Display Technology |
6.2.1 Overview and Analysis |
6.2.2 India Printed Billboard Market Revenues & Volume, By Paper-Based, 2021 - 2031F |
6.2.3 India Printed Billboard Market Revenues & Volume, By LED, 2021 - 2031F |
6.2.4 India Printed Billboard Market Revenues & Volume, By OLED, 2021 - 2031F |
6.2.5 India Printed Billboard Market Revenues & Volume, By LCD, 2021 - 2031F |
6.2.6 India Printed Billboard Market Revenues & Volume, By E-Ink, 2021 - 2031F |
6.3 India Printed Billboard Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Printed Billboard Market Revenues & Volume, By Outdoor Advertising, 2021 - 2031F |
6.3.3 India Printed Billboard Market Revenues & Volume, By Indoor Advertising, 2021 - 2031F |
6.3.4 India Printed Billboard Market Revenues & Volume, By Transit Advertising, 2021 - 2031F |
6.3.5 India Printed Billboard Market Revenues & Volume, By Event Promotions, 2021 - 2031F |
6.3.6 India Printed Billboard Market Revenues & Volume, By Public Awareness, 2021 - 2031F |
6.4 India Printed Billboard Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 India Printed Billboard Market Revenues & Volume, By Retail, 2021 - 2031F |
6.4.3 India Printed Billboard Market Revenues & Volume, By Corporate, 2021 - 2031F |
6.4.4 India Printed Billboard Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.4.5 India Printed Billboard Market Revenues & Volume, By Sports, 2021 - 2031F |
6.4.6 India Printed Billboard Market Revenues & Volume, By Government, 2021 - 2031F |
6.5 India Printed Billboard Market, By Material |
6.5.1 Overview and Analysis |
6.5.2 India Printed Billboard Market Revenues & Volume, By Vinyl, 2021 - 2031F |
6.5.3 India Printed Billboard Market Revenues & Volume, By Polycarbonate, 2021 - 2031F |
6.5.4 India Printed Billboard Market Revenues & Volume, By PVC, 2021 - 2031F |
6.5.5 India Printed Billboard Market Revenues & Volume, By Fabric, 2021 - 2031F |
6.5.6 India Printed Billboard Market Revenues & Volume, By Others, 2021 - 2031F |
7 India Printed Billboard Market Import-Export Trade Statistics |
7.1 India Printed Billboard Market Export to Major Countries |
7.2 India Printed Billboard Market Imports from Major Countries |
8 India Printed Billboard Market Key Performance Indicators |
8.1 Average daily foot traffic near billboard locations. |
8.2 Percentage of billboards utilizing advanced printing technologies. |
8.3 Growth rate of advertising expenditure in the retail sector. |
8.4 Number of new billboard installations in key urban areas. |
8.5 Customer engagement metrics for billboard advertisements (e.g., QR code scans, social media interactions). |
9 India Printed Billboard Market - Opportunity Assessment |
9.1 India Printed Billboard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Printed Billboard Market Opportunity Assessment, By Display Technology, 2021 & 2031F |
9.3 India Printed Billboard Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 India Printed Billboard Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 India Printed Billboard Market Opportunity Assessment, By Material, 2021 & 2031F |
10 India Printed Billboard Market - Competitive Landscape |
10.1 India Printed Billboard Market Revenue Share, By Companies, 2024 |
10.2 India Printed Billboard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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