| Product Code: ETC10229070 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
India continues to be a key destination for protein supplements import shipments, with top exporting countries in 2024 being the USA, UK, Hungary, Japan, and UAE. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), shifted from very high in 2023 to high in 2024. Despite a negative compound annual growth rate (CAGR) of -6.62% from 2020 to 2024, the sector saw a significant growth rate of 15.15% from 2023 to 2024. This data suggests evolving trends and opportunities in the Indian protein supplements market, pointing to a dynamic and competitive landscape.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Protein Supplements Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Protein Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 India Protein Supplements Market - Industry Life Cycle |
3.4 India Protein Supplements Market - Porter's Five Forces |
3.5 India Protein Supplements Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Protein Supplements Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 India Protein Supplements Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 India Protein Supplements Market Revenues & Volume Share, By End Use, 2021 & 2031F |
3.9 India Protein Supplements Market Revenues & Volume Share, By Ingredient Source, 2021 & 2031F |
4 India Protein Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the benefits of protein supplements among Indian consumers. |
4.2.2 Rising disposable income levels, leading to higher spending on fitness and wellness products. |
4.2.3 Growing fitness culture and trend of adopting healthy lifestyle practices in India. |
4.3 Market Restraints |
4.3.1 Lack of standardized regulations and quality control measures in the protein supplements market in India. |
4.3.2 High prices of protein supplements compared to traditional sources of protein like natural foods. |
4.3.3 Limited availability of authentic and reliable information regarding the efficacy and safety of protein supplements. |
5 India Protein Supplements Market Trends |
6 India Protein Supplements Market, By Types |
6.1 India Protein Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Protein Supplements Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Protein Supplements Market Revenues & Volume, By Whey, 2021 - 2031F |
6.1.4 India Protein Supplements Market Revenues & Volume, By Casein, 2021 - 2031F |
6.1.5 India Protein Supplements Market Revenues & Volume, By Soy, 2021 - 2031F |
6.1.6 India Protein Supplements Market Revenues & Volume, By Pea, 2021 - 2031F |
6.2 India Protein Supplements Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 India Protein Supplements Market Revenues & Volume, By Powder, 2021 - 2031F |
6.2.3 India Protein Supplements Market Revenues & Volume, By Liquid, 2021 - 2031F |
6.2.4 India Protein Supplements Market Revenues & Volume, By Capsules, 2021 - 2031F |
6.2.5 India Protein Supplements Market Revenues & Volume, By Bars, 2021 - 2031F |
6.3 India Protein Supplements Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Protein Supplements Market Revenues & Volume, By Online, 2021 - 2031F |
6.3.3 India Protein Supplements Market Revenues & Volume, By Retail, 2021 - 2031F |
6.3.4 India Protein Supplements Market Revenues & Volume, By Direct Sales, 2021 - 2031F |
6.3.5 India Protein Supplements Market Revenues & Volume, By Wholesale, 2021 - 2031F |
6.4 India Protein Supplements Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 India Protein Supplements Market Revenues & Volume, By Bodybuilding, 2021 - 2031F |
6.4.3 India Protein Supplements Market Revenues & Volume, By Fitness, 2021 - 2031F |
6.4.4 India Protein Supplements Market Revenues & Volume, By Weight Loss, 2021 - 2031F |
6.4.5 India Protein Supplements Market Revenues & Volume, By Sports Nutrition, 2021 - 2031F |
6.5 India Protein Supplements Market, By Ingredient Source |
6.5.1 Overview and Analysis |
6.5.2 India Protein Supplements Market Revenues & Volume, By Plant-based, 2021 - 2031F |
6.5.3 India Protein Supplements Market Revenues & Volume, By Animal-based, 2021 - 2031F |
6.5.4 India Protein Supplements Market Revenues & Volume, By Other, 2021 - 2031F |
7 India Protein Supplements Market Import-Export Trade Statistics |
7.1 India Protein Supplements Market Export to Major Countries |
7.2 India Protein Supplements Market Imports from Major Countries |
8 India Protein Supplements Market Key Performance Indicators |
8.1 Percentage increase in the number of gyms and fitness centers in India. |
8.2 Growth in the number of online searches related to protein supplements in India. |
8.3 Increase in the number of health and wellness influencers promoting protein supplements on social media. |
9 India Protein Supplements Market - Opportunity Assessment |
9.1 India Protein Supplements Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Protein Supplements Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 India Protein Supplements Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 India Protein Supplements Market Opportunity Assessment, By End Use, 2021 & 2031F |
9.5 India Protein Supplements Market Opportunity Assessment, By Ingredient Source, 2021 & 2031F |
10 India Protein Supplements Market - Competitive Landscape |
10.1 India Protein Supplements Market Revenue Share, By Companies, 2024 |
10.2 India Protein Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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