| Product Code: ETC4407685 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Sales Performance Management (SPM) market in India is expanding to help businesses drive sales productivity and performance. SPM solutions provide tools for managing sales teams, incentive compensation, and performance analytics. As companies in India aim to boost their sales effectiveness and align sales strategies with business objectives, the adoption of SPM solutions is on the rise, making it a competitive and dynamic market.
The India sales performance management market is growing as companies seek to optimize their sales processes and enhance the performance of their sales teams. The use of data analytics and performance metrics allows organizations to make data-driven decisions, improve sales effectiveness, and achieve better revenue growth.
The India Sales Performance Management Market faces challenges in aligning sales processes with changing market dynamics. Businesses need to adapt to evolving sales strategies and customer preferences. Ensuring data accuracy and security in sales performance management remains a persistent challenge.
COVID-19 prompted a shift in sales strategies. The Sales Performance Management Market in India witnessed changes as companies adopted tools to assess and optimize sales performance, especially in remote work environments.
The India Sales Performance Management Market is highly competitive and is driven by key players who provide solutions to enhance the efficiency and effectiveness of sales teams. Leading companies in this market include Salesforce, SAP SE, Oracle Corporation, and IBM. These industry giants offer comprehensive sales performance management software and tools, enabling businesses to optimize their sales processes, track performance, and drive revenue growth through data-driven insights and automation.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Sales Performance Management Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Sales Performance Management Market Revenues & Volume, 2021 & 2031F |
3.3 India Sales Performance Management Market - Industry Life Cycle |
3.4 India Sales Performance Management Market - Porter's Five Forces |
3.5 India Sales Performance Management Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 India Sales Performance Management Market Revenues & Volume Share, By Deployment Type , 2021 & 2031F |
3.7 India Sales Performance Management Market Revenues & Volume Share, By Organization Size , 2021 & 2031F |
3.8 India Sales Performance Management Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 India Sales Performance Management Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of cloud-based sales performance management solutions in India |
4.2.2 Growing focus on enhancing sales productivity and efficiency |
4.2.3 Rise in demand for real-time performance tracking and analytics in sales operations |
4.3 Market Restraints |
4.3.1 Data privacy and security concerns hindering the adoption of sales performance management solutions |
4.3.2 Resistance to change and traditional sales management practices |
4.3.3 Lack of skilled professionals for implementing and managing sales performance management tools |
5 India Sales Performance Management Market Trends |
6 India Sales Performance Management Market, By Types |
6.1 India Sales Performance Management Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 India Sales Performance Management Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 India Sales Performance Management Market Revenues & Volume, By Solutions , 2021-2031F |
6.1.4 India Sales Performance Management Market Revenues & Volume, By Services, 2021-2031F |
6.2 India Sales Performance Management Market, By Deployment Type |
6.2.1 Overview and Analysis |
6.2.2 India Sales Performance Management Market Revenues & Volume, By On-premises, 2021-2031F |
6.2.3 India Sales Performance Management Market Revenues & Volume, By Cloud, 2021-2031F |
6.3 India Sales Performance Management Market, By Organization Size |
6.3.1 Overview and Analysis |
6.3.2 India Sales Performance Management Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.3.3 India Sales Performance Management Market Revenues & Volume, By SMEs, 2021-2031F |
6.4 India Sales Performance Management Market, By Vertical |
6.4.1 Overview and Analysis |
6.4.2 India Sales Performance Management Market Revenues & Volume, By BFSI, 2021-2031F |
6.4.3 India Sales Performance Management Market Revenues & Volume, By Telecommunications, 2021-2031F |
6.4.4 India Sales Performance Management Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.4.5 India Sales Performance Management Market Revenues & Volume, By IT and ITeS, 2021-2031F |
6.4.6 India Sales Performance Management Market Revenues & Volume, By Consumer Goods and Retail, 2021-2031F |
6.4.7 India Sales Performance Management Market Revenues & Volume, By Healthcare and Pharmaceuticals, 2021-2031F |
6.4.8 India Sales Performance Management Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
6.4.9 India Sales Performance Management Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
7 India Sales Performance Management Market Import-Export Trade Statistics |
7.1 India Sales Performance Management Market Export to Major Countries |
7.2 India Sales Performance Management Market Imports from Major Countries |
8 India Sales Performance Management Market Key Performance Indicators |
8.1 Percentage increase in the use of AI and machine learning in sales performance management solutions |
8.2 Average time taken to onboard new sales team members onto the sales performance management platform |
8.3 Number of sales coaching sessions conducted per quarter |
9 India Sales Performance Management Market - Opportunity Assessment |
9.1 India Sales Performance Management Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 India Sales Performance Management Market Opportunity Assessment, By Deployment Type , 2021 & 2031F |
9.3 India Sales Performance Management Market Opportunity Assessment, By Organization Size , 2021 & 2031F |
9.4 India Sales Performance Management Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 India Sales Performance Management Market - Competitive Landscape |
10.1 India Sales Performance Management Market Revenue Share, By Companies, 2024 |
10.2 India Sales Performance Management Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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