Product Code: ETC4399165 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The service analytics market in India is gaining prominence as organizations across various sectors aim to enhance customer service quality and operational efficiency. Service analytics tools use data to provide insights into customer interactions, service delivery, and support operations. With an ever-increasing emphasis on customer satisfaction and retention, the India service analytics market is poised for growth. It allows businesses to not only react to customer needs but also proactively improve service quality and customer experience.
The India Service Analytics market is driven by a focus on improving customer service and operational efficiency. Organizations are using analytics to gain insights into customer behavior, monitor service quality, and enhance service delivery. The need to compete in a customer-centric economy and the availability of data from various service touchpoints are significant drivers in this market.
Service analytics in India faces challenges related to data quality and integration from various sources. It`s important to collect, clean, and analyze data from multiple touchpoints effectively. Implementing service analytics tools and practices across different industries and organizations can be challenging due to varying needs and infrastructures.
The India service analytics market faced both challenges and opportunities during the COVID-19 pandemic. While several service industries, such as travel and hospitality, experienced severe disruptions, others like e-commerce, healthcare, and customer support services saw a surge in demand. The need to adapt to changing customer behaviors, provide better online customer experiences, and optimize operations drove businesses to invest in service analytics. The pandemic accelerated digital transformation initiatives, making data-driven insights crucial for decision-making. As a result, the India service analytics market evolved to provide tailored solutions for different sectors. In the post-pandemic era, service analytics is likely to remain pivotal in enhancing operational efficiency and customer satisfaction across various industries.
The India Service Analytics market is influenced by major players such as Salesforce, IBM Corporation, and Oracle Corporation. These companies deliver service analytics solutions that help businesses in India improve customer service, enhance operational efficiency, and make data-driven decisions to ensure customer satisfaction and loyalty.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Service Analytics Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Service Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 India Service Analytics Market - Industry Life Cycle |
3.4 India Service Analytics Market - Porter's Five Forces |
3.5 India Service Analytics Market Revenues & Volume Share, By Business Application, 2021 & 2031F |
3.6 India Service Analytics Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.7 India Service Analytics Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F |
3.8 India Service Analytics Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.9 India Service Analytics Market Revenues & Volume Share, By Industry, 2021 & 2031F |
4 India Service Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for data-driven insights in the service sector |
4.2.2 Growing adoption of cloud-based analytics solutions |
4.2.3 Emphasis on improving customer experience and service quality in India |
4.3 Market Restraints |
4.3.1 Data privacy and security concerns hindering adoption of analytics solutions |
4.3.2 Lack of skilled professionals in the field of analytics |
4.3.3 Resistance to change and traditional mindset in some organizations |
5 India Service Analytics Market Trends |
6 India Service Analytics Market, By Types |
6.1 India Service Analytics Market, By Business Application |
6.1.1 Overview and Analysis |
6.1.2 India Service Analytics Market Revenues & Volume, By Business Application, 2021-2031F |
6.1.3 India Service Analytics Market Revenues & Volume, By Field service analytics, 2021-2031F |
6.1.4 India Service Analytics Market Revenues & Volume, By Customer service analytics, 2021-2031F |
6.1.5 India Service Analytics Market Revenues & Volume, By (IT) service analytics, 2021-2031F |
6.2 India Service Analytics Market, By Component |
6.2.1 Overview and Analysis |
6.2.2 India Service Analytics Market Revenues & Volume, By Solution, 2021-2031F |
6.2.3 India Service Analytics Market Revenues & Volume, By Services, 2021-2031F |
6.3 India Service Analytics Market, By Deployment Model |
6.3.1 Overview and Analysis |
6.3.2 India Service Analytics Market Revenues & Volume, By On-premises, 2021-2031F |
6.3.3 India Service Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.4 India Service Analytics Market, By Organization Size |
6.4.1 Overview and Analysis |
6.4.2 India Service Analytics Market Revenues & Volume, By Small and Medium-sized Enterprises (SMEs), 2021-2031F |
6.4.3 India Service Analytics Market Revenues & Volume, By Large enterprises, 2021-2031F |
6.5 India Service Analytics Market, By Industry |
6.5.1 Overview and Analysis |
6.5.2 India Service Analytics Market Revenues & Volume, By BFSI, 2021-2031F |
6.5.3 India Service Analytics Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.5.4 India Service Analytics Market Revenues & Volume, By Healthcare, 2021-2031F |
6.5.5 India Service Analytics Market Revenues & Volume, By Government and defense, 2021-2031F |
6.5.6 India Service Analytics Market Revenues & Volume, By Telecommunications, 2021-2031F |
6.5.7 India Service Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.5.8 India Service Analytics Market Revenues & Volume, By Others, 2021-2031F |
6.5.9 India Service Analytics Market Revenues & Volume, By Others, 2021-2031F |
7 India Service Analytics Market Import-Export Trade Statistics |
7.1 India Service Analytics Market Export to Major Countries |
7.2 India Service Analytics Market Imports from Major Countries |
8 India Service Analytics Market Key Performance Indicators |
8.1 Customer retention rate |
8.2 Average response time to customer queries |
8.3 Percentage increase in cross-selling or upselling opportunities |
8.4 Employee productivity and efficiency metrics |
8.5 Customer satisfaction scores |
9 India Service Analytics Market - Opportunity Assessment |
9.1 India Service Analytics Market Opportunity Assessment, By Business Application, 2021 & 2031F |
9.2 India Service Analytics Market Opportunity Assessment, By Component, 2021 & 2031F |
9.3 India Service Analytics Market Opportunity Assessment, By Deployment Model, 2021 & 2031F |
9.4 India Service Analytics Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.5 India Service Analytics Market Opportunity Assessment, By Industry, 2021 & 2031F |
10 India Service Analytics Market - Competitive Landscape |
10.1 India Service Analytics Market Revenue Share, By Companies, 2024 |
10.2 India Service Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |