India Shortenings Market (2025-2031) Outlook | Growth, Industry, Share, Size, Forecast, Analysis, Trends, Revenue, Companies & Value

Market Forecast By Key Ingredient (Oil, Butter, Lard, Tallow), By Source (Vegetable, Animal), By Variant (Solid, Liquid, All-purpose, Cake/Icing) And Competitive Landscape
Product Code: ETC4546585 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

India Shortenings Market Overview

Shortenings are integral components in the bakery and confectionery sector, and their demand in India is growing steadily. These fats play a crucial role in creating texture and taste in a wide range of products, including cakes, pastries, and cookies. The India market for shortenings is witnessing growth parallel to the expansion of the bakery and confectionery industry.

Drivers of the Market

The India shortenings market is primarily driven by the growing food processing industry, as manufacturers seek ways to enhance the texture and flavor of their products. Shortenings are commonly used in the bakery and confectionery sector to improve the consistency and mouthfeel of various products. Additionally, the increasing consumption of packaged and convenience foods has fueled the demand for shortenings. Health-conscious consumers are also driving the market, as there is a growing demand for trans-fat-free and healthier alternatives. Market players are innovating to meet these demands, introducing healthier options and new formulations to cater to changing consumer preferences.

Challenges of the Market

The challenges include addressing health concerns associated with trans fats and saturated fats, achieving the right texture and mouthfeel in baked goods, and adapting to changing consumer demands for healthier products.

COVID-19 Impact on the Market

The India Shortenings Market, crucial in the bakery and confectionery industries, was growing steadily before the COVID-19 pandemic. However, the pandemic disrupted the market. The lockdowns and restrictions affected bakery production and supply chains, impacting the demand for shortenings. Increased home baking during the pandemic drove the demand for shortenings as consumers explored baking at home. Market players adapted by promoting their products for home baking and enhancing their e-commerce presence. As the situation improved, the market began to recover, with a focus on innovative applications in baked goods and catering to evolving consumer preferences.

Key Players in the Market

Prominent companies in the India Shortenings market include Bunge India, AAK Kamani, Cargill India, and Agro Tech Foods.

Key Highlights of the Report:

  • India Shortenings Market Outlook
  • Market Size of India Shortenings Market, 2024
  • Forecast of India Shortenings Market, 2031
  • Historical Data and Forecast of India Shortenings Revenues & Volume for the Period 2021-2031
  • India Shortenings Market Trend Evolution
  • India Shortenings Market Drivers and Challenges
  • India Shortenings Price Trends
  • India Shortenings Porter's Five Forces
  • India Shortenings Industry Life Cycle
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Key Ingredient for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Oil for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Butter for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Lard for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Tallow for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Source for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Vegetable for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Animal for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Variant for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Solid for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Liquid for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By All-purpose for the Period 2021-2031
  • Historical Data and Forecast of India Shortenings Market Revenues & Volume By Cake/Icing for the Period 2021-2031
  • India Shortenings Import Export Trade Statistics
  • Market Opportunity Assessment By Key Ingredient
  • Market Opportunity Assessment By Source
  • Market Opportunity Assessment By Variant
  • India Shortenings Top Companies Market Share
  • India Shortenings Competitive Benchmarking By Technical and Operational Parameters
  • India Shortenings Company Profiles
  • India Shortenings Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the India Shortenings Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the India Shortenings Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 India Shortenings Market Overview

3.1 India Country Macro Economic Indicators

3.2 India Shortenings Market Revenues & Volume, 2021 & 2031F

3.3 India Shortenings Market - Industry Life Cycle

3.4 India Shortenings Market - Porter's Five Forces

3.5 India Shortenings Market Revenues & Volume Share, By Key Ingredient, 2021 & 2031F

3.6 India Shortenings Market Revenues & Volume Share, By Source, 2021 & 2031F

3.7 India Shortenings Market Revenues & Volume Share, By Variant, 2021 & 2031F

4 India Shortenings Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for convenience foods and baked goods in India

4.2.2 Growing awareness about health benefits of using healthier shortenings

4.2.3 Rise in disposable income leading to higher consumption of bakery products

4.3 Market Restraints

4.3.1 Fluctuating prices of raw materials such as edible oils

4.3.2 Stringent government regulations related to food safety and quality standards

4.3.3 Competition from alternative products like butter and margarine

5 India Shortenings Market Trends

6 India Shortenings Market, By Types

6.1 India Shortenings Market, By Key Ingredient

6.1.1 Overview and Analysis

6.1.2 India Shortenings Market Revenues & Volume, By Key Ingredient, 2021-2031F

6.1.3 India Shortenings Market Revenues & Volume, By Oil, 2021-2031F

6.1.4 India Shortenings Market Revenues & Volume, By Butter, 2021-2031F

6.1.5 India Shortenings Market Revenues & Volume, By Lard, 2021-2031F

6.1.6 India Shortenings Market Revenues & Volume, By Tallow, 2021-2031F

6.2 India Shortenings Market, By Source

6.2.1 Overview and Analysis

6.2.2 India Shortenings Market Revenues & Volume, By Vegetable, 2021-2031F

6.2.3 India Shortenings Market Revenues & Volume, By Animal, 2021-2031F

6.3 India Shortenings Market, By Variant

6.3.1 Overview and Analysis

6.3.2 India Shortenings Market Revenues & Volume, By Solid, 2021-2031F

6.3.3 India Shortenings Market Revenues & Volume, By Liquid, 2021-2031F

6.3.4 India Shortenings Market Revenues & Volume, By All-purpose, 2021-2031F

6.3.5 India Shortenings Market Revenues & Volume, By Cake/Icing, 2021-2031F

7 India Shortenings Market Import-Export Trade Statistics

7.1 India Shortenings Market Export to Major Countries

7.2 India Shortenings Market Imports from Major Countries

8 India Shortenings Market Key Performance Indicators

8.1 Consumer awareness and perception surveys on healthier shortenings

8.2 Growth in the number of bakeries and food service establishments in India

8.3 Adoption rate of new technologies and processes in the production of shortenings

9 India Shortenings Market - Opportunity Assessment

9.1 India Shortenings Market Opportunity Assessment, By Key Ingredient, 2021 & 2031F

9.2 India Shortenings Market Opportunity Assessment, By Source, 2021 & 2031F

9.3 India Shortenings Market Opportunity Assessment, By Variant, 2021 & 2031F

10 India Shortenings Market - Competitive Landscape

10.1 India Shortenings Market Revenue Share, By Companies, 2024

10.2 India Shortenings Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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