Product Code: ETC4546585 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Shortenings are integral components in the bakery and confectionery sector, and their demand in India is growing steadily. These fats play a crucial role in creating texture and taste in a wide range of products, including cakes, pastries, and cookies. The India market for shortenings is witnessing growth parallel to the expansion of the bakery and confectionery industry.
The India shortenings market is primarily driven by the growing food processing industry, as manufacturers seek ways to enhance the texture and flavor of their products. Shortenings are commonly used in the bakery and confectionery sector to improve the consistency and mouthfeel of various products. Additionally, the increasing consumption of packaged and convenience foods has fueled the demand for shortenings. Health-conscious consumers are also driving the market, as there is a growing demand for trans-fat-free and healthier alternatives. Market players are innovating to meet these demands, introducing healthier options and new formulations to cater to changing consumer preferences.
The challenges include addressing health concerns associated with trans fats and saturated fats, achieving the right texture and mouthfeel in baked goods, and adapting to changing consumer demands for healthier products.
The India Shortenings Market, crucial in the bakery and confectionery industries, was growing steadily before the COVID-19 pandemic. However, the pandemic disrupted the market. The lockdowns and restrictions affected bakery production and supply chains, impacting the demand for shortenings. Increased home baking during the pandemic drove the demand for shortenings as consumers explored baking at home. Market players adapted by promoting their products for home baking and enhancing their e-commerce presence. As the situation improved, the market began to recover, with a focus on innovative applications in baked goods and catering to evolving consumer preferences.
Prominent companies in the India Shortenings market include Bunge India, AAK Kamani, Cargill India, and Agro Tech Foods.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Shortenings Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Shortenings Market Revenues & Volume, 2021 & 2031F |
3.3 India Shortenings Market - Industry Life Cycle |
3.4 India Shortenings Market - Porter's Five Forces |
3.5 India Shortenings Market Revenues & Volume Share, By Key Ingredient, 2021 & 2031F |
3.6 India Shortenings Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.7 India Shortenings Market Revenues & Volume Share, By Variant, 2021 & 2031F |
4 India Shortenings Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for convenience foods and baked goods in India |
4.2.2 Growing awareness about health benefits of using healthier shortenings |
4.2.3 Rise in disposable income leading to higher consumption of bakery products |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials such as edible oils |
4.3.2 Stringent government regulations related to food safety and quality standards |
4.3.3 Competition from alternative products like butter and margarine |
5 India Shortenings Market Trends |
6 India Shortenings Market, By Types |
6.1 India Shortenings Market, By Key Ingredient |
6.1.1 Overview and Analysis |
6.1.2 India Shortenings Market Revenues & Volume, By Key Ingredient, 2021-2031F |
6.1.3 India Shortenings Market Revenues & Volume, By Oil, 2021-2031F |
6.1.4 India Shortenings Market Revenues & Volume, By Butter, 2021-2031F |
6.1.5 India Shortenings Market Revenues & Volume, By Lard, 2021-2031F |
6.1.6 India Shortenings Market Revenues & Volume, By Tallow, 2021-2031F |
6.2 India Shortenings Market, By Source |
6.2.1 Overview and Analysis |
6.2.2 India Shortenings Market Revenues & Volume, By Vegetable, 2021-2031F |
6.2.3 India Shortenings Market Revenues & Volume, By Animal, 2021-2031F |
6.3 India Shortenings Market, By Variant |
6.3.1 Overview and Analysis |
6.3.2 India Shortenings Market Revenues & Volume, By Solid, 2021-2031F |
6.3.3 India Shortenings Market Revenues & Volume, By Liquid, 2021-2031F |
6.3.4 India Shortenings Market Revenues & Volume, By All-purpose, 2021-2031F |
6.3.5 India Shortenings Market Revenues & Volume, By Cake/Icing, 2021-2031F |
7 India Shortenings Market Import-Export Trade Statistics |
7.1 India Shortenings Market Export to Major Countries |
7.2 India Shortenings Market Imports from Major Countries |
8 India Shortenings Market Key Performance Indicators |
8.1 Consumer awareness and perception surveys on healthier shortenings |
8.2 Growth in the number of bakeries and food service establishments in India |
8.3 Adoption rate of new technologies and processes in the production of shortenings |
9 India Shortenings Market - Opportunity Assessment |
9.1 India Shortenings Market Opportunity Assessment, By Key Ingredient, 2021 & 2031F |
9.2 India Shortenings Market Opportunity Assessment, By Source, 2021 & 2031F |
9.3 India Shortenings Market Opportunity Assessment, By Variant, 2021 & 2031F |
10 India Shortenings Market - Competitive Landscape |
10.1 India Shortenings Market Revenue Share, By Companies, 2024 |
10.2 India Shortenings Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |