Product Code: ETC4465525 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Smart Beacon market in India is at the intersection of IoT and location-based services. These small, low-energy Bluetooth devices transmit signals that can trigger location-specific actions on smartphones and other devices. Smart beacons are being used in various applications, including retail, museums, and indoor navigation. India Smart Beacon market is expanding as businesses and organizations seek to enhance customer experiences and gather data for analytics and engagement.
The smart beacon market in India is on the rise, primarily driven by the need for location-based services and proximity marketing. Smart beacons are low-power devices that use Bluetooth technology to broadcast signals to nearby smartphones and devices. This technology is being adopted in retail, hospitality, and transportation to deliver personalized experiences and real-time information to customers. In retail, smart beacons offer in-store navigation, product recommendations, and promotional offers. The India market is also exploring smart beacon applications in public transportation and smart cities. The government`s push for digitalization and smart infrastructure projects is contributing to the growth of the smart beacon market. As businesses look for innovative ways to engage with customers and enhance user experiences, the smart beacon market in India is poised for continuous expansion.
The smart beacon market in India faces challenges related to adoption and infrastructure. The success of smart beacons depends on widespread adoption by businesses and institutions, which can be slow due to the need for significant investments. Interference with existing Bluetooth devices can also be problematic. Moreover, privacy concerns and the collection of location data can deter users and necessitate strong data protection regulations.
The COVID-19 pandemic has reshaped the India Smart Beacon market, with both challenges and opportunities. On one hand, the pandemic disrupted the use of smart beacons in retail, hospitality, and transportation as foot traffic and consumer behavior changed. On the other hand, the pandemic highlighted the importance of location-based services and contactless interactions. Smart beacons found new applications in healthcare, social distancing enforcement, and contact tracing. The market has witnessed a shift towards more versatile and adaptable beacon solutions. As India moves beyond the pandemic, the smart beacon market is expected to see renewed interest and innovation in diverse use cases.
Prominent players in the India Smart Beacon Market include Estimote, Kontakt.io, Gimbal, and Radius Networks.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Smart Beacon Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Smart Beacon Market Revenues & Volume, 2021 & 2031F |
3.3 India Smart Beacon Market - Industry Life Cycle |
3.4 India Smart Beacon Market - Porter's Five Forces |
3.5 India Smart Beacon Market Revenues & Volume Share, By Beacon Standard, 2021 & 2031F |
3.6 India Smart Beacon Market Revenues & Volume Share, By Connectivity Type, 2021 & 2031F |
3.7 India Smart Beacon Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.8 India Smart Beacon Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 India Smart Beacon Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of IoT technology in various industries. |
4.2.2 Growing demand for location-based marketing and personalized customer experiences. |
4.2.3 Government initiatives to promote smart city projects and digital transformation. |
4.3 Market Restraints |
4.3.1 High initial setup costs and ongoing maintenance expenses. |
4.3.2 Concerns regarding data privacy and security issues. |
4.3.3 Lack of standardized protocols leading to interoperability challenges. |
5 India Smart Beacon Market Trends |
6 India Smart Beacon Market, By Types |
6.1 India Smart Beacon Market, By Beacon Standard |
6.1.1 Overview and Analysis |
6.1.2 India Smart Beacon Market Revenues & Volume, By Beacon Standard, 2021-2031F |
6.1.3 India Smart Beacon Market Revenues & Volume, By iBeacon, 2021-2031F |
6.1.4 India Smart Beacon Market Revenues & Volume, By Eddystone, 2021-2031F |
6.1.5 India Smart Beacon Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Smart Beacon Market, By Connectivity Type |
6.2.1 Overview and Analysis |
6.2.2 India Smart Beacon Market Revenues & Volume, By Bluetooth Low Energy (BLE), 2021-2031F |
6.2.3 India Smart Beacon Market Revenues & Volume, By Hybrid, 2021-2031F |
6.3 India Smart Beacon Market, By Offering |
6.3.1 Overview and Analysis |
6.3.2 India Smart Beacon Market Revenues & Volume, By Hardware, 2021-2031F |
6.3.3 India Smart Beacon Market Revenues & Volume, By Software, 2021-2031F |
6.3.4 India Smart Beacon Market Revenues & Volume, By Service, 2021-2031F |
6.4 India Smart Beacon Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 India Smart Beacon Market Revenues & Volume, By Retail, 2021-2031F |
6.4.3 India Smart Beacon Market Revenues & Volume, By Public Gatherings & Spaces, 2021-2031F |
6.4.4 India Smart Beacon Market Revenues & Volume, By Hospitality, 2021-2031F |
6.4.5 India Smart Beacon Market Revenues & Volume, By Transportation & Logistics, 2021-2031F |
6.4.6 India Smart Beacon Market Revenues & Volume, By Sports, 2021-2031F |
6.4.7 India Smart Beacon Market Revenues & Volume, By Aviation, 2021-2031F |
6.4.8 India Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F |
6.4.9 India Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F |
7 India Smart Beacon Market Import-Export Trade Statistics |
7.1 India Smart Beacon Market Export to Major Countries |
7.2 India Smart Beacon Market Imports from Major Countries |
8 India Smart Beacon Market Key Performance Indicators |
8.1 Average number of active beacon deployments per smart city. |
8.2 Rate of adoption of beacon technology by retail and hospitality sectors. |
8.3 Percentage increase in proximity marketing campaigns leveraging smart beacons. |
8.4 Customer engagement metrics such as click-through rates and conversion rates from beacon-triggered notifications. |
8.5 Improvement in operational efficiency and cost savings achieved through beacon-enabled solutions. |
9 India Smart Beacon Market - Opportunity Assessment |
9.1 India Smart Beacon Market Opportunity Assessment, By Beacon Standard, 2021 & 2031F |
9.2 India Smart Beacon Market Opportunity Assessment, By Connectivity Type, 2021 & 2031F |
9.3 India Smart Beacon Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.4 India Smart Beacon Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 India Smart Beacon Market - Competitive Landscape |
10.1 India Smart Beacon Market Revenue Share, By Companies, 2024 |
10.2 India Smart Beacon Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |