India Social Commerce Market (2026-2032) | Forecast, Trends, Value, Growth, Industry, Segmentation, Analysis, Size & Revenue, Competitive Landscape, Share, Companies, Outlook
Market Forecast By Business Model (Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C)), By Product Type (Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, Others), By Platform/Sales Channel (Video Commerce (Live stream + Prerecorded), Social Network-led Commerce, Social Reselling, Group Buying, Product Review Platforms) And Competitive Landscape
| Product Code: ETC7554077 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India Social Commerce Market Growth Rate
According to 6Wresearch internal database and industry insights, the India Social Commerce Market is expected to grow at a compound annual growth rate (CAGR) of 22.7% during the forecast period from 2026 to 2032.
Five-Year Growth Trajectory of the India Social Commerce Market with Core Drivers
Below mentioned are the evaluation of year‑wise growth rate along with key drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 14.1 | Increasing smartphone penetration and affordable internet access. |
| 2022 | 16 | Enormous growth of social media platforms and incorporation with shopping features. |
| 2023 | 18.2 | Increased trust in digital payments and secure online transactions. |
| 2024 | 20.5 | Development of video commerce and live streaming shopping activities. |
| 2025 | 22.7 | Augmented demand for customized and collaborating online shopping experiences. |
Topics Covered in the India Social Commerce Market Report
The India Social Commerce Market report thoroughly covers the market by business model, product type, and platform/sales channel. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future market dynamics.
India Social Commerce Market Highlights
| Report Name | India Social Commerce Market |
| Forecast period | 2026–2032 |
| CAGR | 22.7% |
| Growing Sector | E‑Commerce & Digital Retail |
India Social Commerce Market Synopsis
India Social Commerce Market is expected to witness robust growth driven by increasing digital literacy, rapid smartphone and internet adoption, growth of social platforms with built‑in commerce features, and rising consumer preference for personalized interactive shopping experiences. The integration of digital payments, trust in online transactions, and support for local sellers has further propelled this market. With increased participation of micro, small and medium enterprises and influencer‑led promotions, social commerce is becoming an integral part of India’s retail landscape. The market is expected to expand steadily during the forecast period.
Evaluation of Growth Drivers in the India Social Commerce Market
Below mentioned are some prominent drivers and their impact on the India Social Commerce Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Smartphone and Internet Penetration | All Segments | Increasing smartphone adoption and affordable internet enable extensive reach of social commerce. |
| Incorporation of E‑Payments | All Segments | Seamless digital payments accelerate consumer confidence and transaction volumes. |
| MSME Participation | B2B, C2C | Small merchants leverage social commerce for direct sales without huge investments in infrastructure. |
| Massive rise in Influencer Marketing | B2C, C2C | Influencers proliferate product discovery and conversions on social platforms. |
| Advancement in Video Commerce | Video Commerce | Live streaming and short video features augment engagement and impulse purchases. |
India Social Commerce Market is projected to grow at a CAGR of 22.7% from 2026 to 2032. Due to reasons such as the increasing penetration of smartphones and internet connectivity across India, allowing a larger population to engage with social commerce platforms, the expansion in this market is set to reach new heights over the coming years. Secondly, an extensive adoption of digital payment systems plays a pivotal role in the India Social Commerce Market Growth. On the other hand, consumers are becoming more comfortable making online transactions due to the convenience and security of digital payments. In response to this, the availability of diverse payment options, such as UPI, mobile wallets, and credit cards, further facilitates this trend.
Evaluation of Restraints in the India Social Commerce Market
Below mentioned are some major restraints and their influence on the India Social Commerce Market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| Digital Trust and Security Concerns | All Segments | Consumers hesitance due to data privacy and online fraud issues. |
| Logistics and Delivery Challenges | All Segments | Delivering orders promptly in remote areas remains a major challenge. |
| High Return Rates | All Segments | Returns and refunds create operational challenges and cost pressures. |
| Competition with Traditional E‑Commerce | All Segments | Well-known e‑commerce players continue to lead supply chains and customer trust. |
| Platform Monetization Challenges | B2B, C2C | Platforms face revenue model pressures from discounts and customer acquisition costs. |
India Social Commerce Market Challenges
Despite tremendous growth expected in the India Social Commerce Industry, there are various impediments such as digital trust and security concerns, logistical constraints in serving remote regions, and high product return rates. Apart from this, interactions with traditional e‑commerce players and finding sustainable monetization models also pose challenges to overall market development. Irrespective of these obstacles, constant innovations in digital retail and favorable ecosystem developments are likely to surge market resilience.
Emerging Trends in the India Social Commerce Market
The following are the main trends affecting the social commerce sector of India:
- The Rise of Video Commerce: Video Commerce has significantly increased the involvement of viewers and continues to drive purchases during live video streams.
- Increase in Language Options: Offering content in local languages expands access to a larger consumer base and engages consumers in both rural and non-metro areas.
- Personalisation Through Artificial Intelligence (AI): Providing consumers with personalized product recommendations can lead to increased conversion rates and repeat purchase rates.
- Growing Trend of Reselling: Consumers can resell products through social networks for free because they do not require any inventory costs.
Investment Opportunities in the India Social Commerce Industry
The following are potential investment opportunities within India social commerce industry:
- Video Commerce Tools: Investing in tools to facilitate the live sale of products, improve the ability to engage with customers in real time, and analyse consumer behaviour will have a strong impact on overall sales growth.
- Logistics and Fulfilment Solutions: By having the best delivery and fulfilment processes in place will allow social commerce companies to provide customers with timely and accurate fulfilment services.
- Regional Language Platforms: By offering a wide array of product offerings available in various regional languages, social commerce companies will increase the overall size of their customer base and engagement with consumers.
- AI and AR Shopping Technologies: Having AI powered search and AR technology to allow consumers to digitally "try on" products before making a purchase increases the confidence that consumers have when they make a purchasing decision.
- Supporting MSME Enablement Programs: Providing tools and programs to assist MSMEs in aligning with and scaling on the platform would provide more support for social commerce companies to attract and retain customers.
Top 5 Leading Players in the India Social Commerce Market
Below is the list of prominent companies leading in the India Social Commerce Market:
1. Meesho
| Company Name | Meesho |
|---|---|
| Established Year | 2015 |
| Headquarters | Bengaluru, India |
| Official Website | Click Here |
Meesho is a leading social commerce platform enabling small businesses and individual resellers to sell products directly through social networks.
2. GlowRoad
| Company Name | GlowRoad |
|---|---|
| Established Year | 2017 |
| Headquarters | Bengaluru, India |
| Official Website | Click Here |
GlowRoad focuses on empowering resellers with technology and logistics support to sell a wide range of products via social platforms.
3. WhatsApp Business
| Company Name | WhatsApp Business |
|---|---|
| Established Year | 2018 |
| Headquarters | Menlo Park, California, USA |
| Official Website | Click Here |
WhatsApp Business enables small merchants to engage customers directly, showcase catalogs, and facilitate orders via chat.
4. Shop101
| Company Name | Shop101 |
|---|---|
| Established Year | 2016 |
| Headquarters | Noida, India |
| Official Website | Click Here |
Shop101 provides tools for social sellers to create online stores and sell across social media with marketing support.
5. BulBul
| Company Name | BulBul |
|---|---|
| Established Year | 2020 |
| Headquarters | Mumbai, India |
| Official Website | Click Here |
BulBul is a live video commerce marketplace connecting influencers and shoppers with interactive live selling experiences.
Government Regulations Introduced in the India Social Commerce Market
According to Indian Government Data, several initiatives have been introduced to encourage digital commerce such as Digital India which aims to flourish digital infrastructure and endorse digital transactions. The National E‑Commerce Policy Draft emphasizes trust, transparency, and data protection in digital transactions such as the Unified Payments Interface (UPI) ecosystem enables secure and instant digital payments across social commerce platforms, while Startup India programs support young entrepreneurs and MSMEs in tech adoption and scaling.
Future Insights of the India Social Commerce Market
In the upcoming years, the future of the India Social Commerce Market is expected to possess strong growth trajectory owing to widespread digital adoption across the country, continuous innovation in technology, and shifting online retail habits toward personalized immersive shopping experiences. Apart from this, the expansion in regional markets and deeper integration of AI/ML for personalization and analytics will further strengthen India Social Commerce Market Growth.
Market Segmentation Analysis
The report offers a comprehensive study of the following market segments and their leading categories:
By Business Model – Business to Consumer (B2C) to dominate the market
According to Vasudha, Senior Research Analyst, 6Wresearch, B2C social commerce is expected to dominate India Social Commerce Market Share due to its structured marketplace approach connecting brands and direct consumers, with stronger logistics and payment ecosystem support.
By Product Type – Personal & Beauty Care to dominate the market
Personal & Beauty Care is the dominant product type as consumers increasingly seek fashion, beauty and lifestyle products through social platforms owing to influencer recommendations and trend‑driven impulse purchases.
By Platform/Sales Channel – Video Commerce (Live stream + Prerecorded) to dominate the market
Video Commerce is expected to lead as live streaming and prerecorded shopping experiences drive higher engagement and impulse purchases compared to static social posts.
Key Attractiveness of the Report
- 10 Years of Market Numbers
- Historical Data Starting from 2022 to 2025
- Base Year: 2025
- Forecast Data until 2032
- Key Performance Indicators Impacting the Market
- Major Upcoming Developments and Projects
Key Highlights of the Report:
- India Social Commerce Market Outlook
- Market Size of India Social Commerce Market, 2025
- Forecast of India Social Commerce Market, 2032
- Historical Data and Forecast of India Social Commerce Revenues & Volume for the Period 2022- 2032
- India Social Commerce Market Trend Evolution
- India Social Commerce Market Drivers and Challenges
- India Social Commerce Price Trends
- India Social Commerce Porter's Five Forces
- India Social Commerce Industry Life Cycle
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Business Model for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Business to Consumer (B2C) for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Business to Business (B2B) for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Consumer to Consumer (C2C) for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Product Type for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Personal & Beauty Care for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Apparels for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Accessories for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Home Products for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Health Supplements for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Food & Beverage for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Others for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Platform/Sales Channel for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Video Commerce (Live stream + Prerecorded) for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Social Network-led Commerce for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Social Reselling for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Group Buying for the Period 2022- 2032
- Historical Data and Forecast of India Social Commerce Market Revenues & Volume By Product Review Platforms for the Period 2022- 2032
- India Social Commerce Import Export Trade Statistics
- Market Opportunity Assessment By Business Model
- Market Opportunity Assessment By Product Type
- Market Opportunity Assessment By Platform/Sales Channel
- India Social Commerce Top Companies Market Share
- India Social Commerce Competitive Benchmarking By Technical and Operational Parameters
- India Social Commerce Company Profiles
- India Social Commerce Key Strategic Recommendations
Market Covered
The report offers a comprehensive study of the following India Social Commerce Market segments:
By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
By Product Type
- Personal & Beauty Care
- Apparels
- Accessories
- Home Products
- Health Supplements
- Food & Beverage
- Others
By Platform/Sales Channel
- Video Commerce (Live stream + Prerecorded)
- Social Network‑led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
India Social Commerce Market (2026-2032) : FAQ's
India Social Commerce Market is expected to grow at a compound annual growth rate of 22.7% during the forecast period of 2026 to 2032.
Video Commerce dominates due to interactive live and prerecorded shopping formats.
Personal & Beauty Care is the leading category due to strong influencer and trend‑driven demand.
Key drivers include smartphone penetration, digital payments, influencer marketing, and MSME participation.
Initiatives such as Digital India, UPI promotion, and Startup India enhance digital commerce infrastructure and MSME growth.
6Wresearch actively monitors the India Social Commerce Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the India Social Commerce Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Social Commerce Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Social Commerce Market Revenues & Volume, 2022 & 2032F |
| 3.3 India Social Commerce Market - Industry Life Cycle |
| 3.4 India Social Commerce Market - Porter's Five Forces |
| 3.5 India Social Commerce Market Revenues & Volume Share, By Business Model, 2022 & 2032F |
| 3.6 India Social Commerce Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
| 3.7 India Social Commerce Market Revenues & Volume Share, By Platform/Sales Channel, 2022 & 2032F |
| 4 India Social Commerce Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing internet penetration in India, especially in rural areas, is driving the adoption of social commerce platforms. |
| 4.2.2 Growing smartphone usage and affordability are making it easier for consumers to access social commerce platforms. |
| 4.2.3 Rising demand for personalized and interactive shopping experiences is fueling the growth of social commerce in India. |
| 4.3 Market Restraints |
| 4.3.1 Lack of digital literacy and trust issues among consumers can hinder the uptake of social commerce platforms. |
| 4.3.2 Limited logistics infrastructure and last-mile delivery challenges in certain regions may impact the growth of social commerce in India. |
| 5 India Social Commerce Market Trends |
| 6 India Social Commerce Market, By Types |
| 6.1 India Social Commerce Market, By Business Model |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Social Commerce Market Revenues & Volume, By Business Model, 2022- 2032F |
| 6.1.3 India Social Commerce Market Revenues & Volume, By Business to Consumer (B2C), 2022- 2032F |
| 6.1.4 India Social Commerce Market Revenues & Volume, By Business to Business (B2B), 2022- 2032F |
| 6.1.5 India Social Commerce Market Revenues & Volume, By Consumer to Consumer (C2C), 2022- 2032F |
| 6.2 India Social Commerce Market, By Product Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Social Commerce Market Revenues & Volume, By Personal & Beauty Care, 2022- 2032F |
| 6.2.3 India Social Commerce Market Revenues & Volume, By Apparels, 2022- 2032F |
| 6.2.4 India Social Commerce Market Revenues & Volume, By Accessories, 2022- 2032F |
| 6.2.5 India Social Commerce Market Revenues & Volume, By Home Products, 2022- 2032F |
| 6.2.6 India Social Commerce Market Revenues & Volume, By Health Supplements, 2022- 2032F |
| 6.2.7 India Social Commerce Market Revenues & Volume, By Food & Beverage, 2022- 2032F |
| 6.3 India Social Commerce Market, By Platform/Sales Channel |
| 6.3.1 Overview and Analysis |
| 6.3.2 India Social Commerce Market Revenues & Volume, By Video Commerce (Live stream + Prerecorded), 2022- 2032F |
| 6.3.3 India Social Commerce Market Revenues & Volume, By Social Network-led Commerce, 2022- 2032F |
| 6.3.4 India Social Commerce Market Revenues & Volume, By Social Reselling, 2022- 2032F |
| 6.3.5 India Social Commerce Market Revenues & Volume, By Group Buying, 2022- 2032F |
| 6.3.6 India Social Commerce Market Revenues & Volume, By Product Review Platforms, 2022- 2032F |
| 7 India Social Commerce Market Import-Export Trade Statistics |
| 7.1 India Social Commerce Market Export to Major Countries |
| 7.2 India Social Commerce Market Imports from Major Countries |
| 8 India Social Commerce Market Key Performance Indicators |
| 8.1 Average order value (AOV) on social commerce platforms. |
| 8.2 Customer engagement metrics such as time spent on platform and repeat purchase rate. |
| 8.3 Social media engagement metrics like likes, shares, and comments on social commerce posts. |
| 8.4 Conversion rate from social media to the social commerce platform. |
| 9 India Social Commerce Market - Opportunity Assessment |
| 9.1 India Social Commerce Market Opportunity Assessment, By Business Model, 2022 & 2032F |
| 9.2 India Social Commerce Market Opportunity Assessment, By Product Type, 2022 & 2032F |
| 9.3 India Social Commerce Market Opportunity Assessment, By Platform/Sales Channel, 2022 & 2032F |
| 10 India Social Commerce Market - Competitive Landscape |
| 10.1 India Social Commerce Market Revenue Share, By Companies, 2022-2032F |
| 10.2 India Social Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Export potential assessment - trade Analytics for 2030
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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