| Product Code: ETC306624 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s squash import market in 2024 saw significant growth with a high Herfindahl-Hirschman Index (HHI), indicating a concentrated market. The top exporting countries to India were Vietnam, Thailand, Cambodia, Bangladesh, and Nigeria. The compound annual growth rate (CAGR) from 2020 to 2024 was an impressive 30.24%, while the growth rate from 2023 to 2024 stood at 33.36%. This data suggests a strong demand for squash imports in India, with key players from various countries contributing to the market`s expansion.

The squash market size in India was estimated at around US$ 15 million during 2025 and it is projected to register a healthy CAGR over 6% between 2025 ? 2031 due primarily owing its popularity as one form recreation activity amongst all age groups especially youngsters who are more active participators than others categories. Further snowballing effects caused by introduction new formats like Doubles or Triples tournaments also helped spur overall revenue generation which otherwise have been stagnant within traditional singles play format. Furthermore , upcoming international squash championship scheduled for 2025 shall also attract plenty spectators interest thereby creating favorable sales opportunities throughout duration event.
The squash market in India is witnessing a rise in popularity, driven by the increasing awareness of health and fitness among the population. Squash is gaining traction as a recreational sport and is being actively promoted at the grassroots level. The growing number of squash tournaments and the participation of India players in international events are also fueling the sport`s growth. Furthermore, the endorsement of squash by prominent athletes and celebrities is expected to boost its popularity and contribute to the market`s expansion.
The India squash market faces challenges related to raising awareness and popularity of the sport. Cricket dominates the sports scene in India, and other sports struggle to gain widespread recognition and support. Limited infrastructure for squash courts and the need for regular maintenance can also hamper the growth of the sport.
The India squash market has been growing steadily due to the rising awareness of health and fitness among the population. Squash is gaining popularity as a recreational and competitive sport, particularly among urban dwellers. However, the market experienced a setback during the COVID-19 pandemic as sports and recreational activities were suspended to curb the spread of the virus. The closure of sports facilities and limited outdoor engagements led to reduced demand for squash equipment. As the situation improves and restrictions are lifted, the market is expected to bounce back with renewed interest in sports and fitness activities.
The squash market in India is witnessing steady growth, driven by the increasing interest in sports and fitness activities. The popularity of squash as a recreational sport is leading to a rise in demand for quality squash equipment. Key players in this market include Dunlop India Ltd., HEAD India Sports Pvt. Ltd., Wilson Sporting Goods, and Tecnifibre India, among others. These key players have established themselves as prominent brands in the India squash market, offering a variety of squash racquets, balls, and accessories.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Squash Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Squash Market Revenues & Volume, 2021 & 2031F |
3.3 India Squash Market - Industry Life Cycle |
3.4 India Squash Market - Porter's Five Forces |
3.5 India Squash Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Squash Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.7 India Squash Market Revenues & Volume Share, By Flavors, 2021 & 2031F |
3.8 India Squash Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Squash Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of squash consumption |
4.2.2 Growing trend towards healthier lifestyles and fitness activities |
4.2.3 Rising disposable income and changing consumer preferences towards premium and organic squash products |
4.3 Market Restraints |
4.3.1 Seasonality of squash production leading to supply fluctuations |
4.3.2 Competition from other beverage categories like juices, energy drinks, and water |
4.3.3 Challenges in distribution and reach to remote or rural areas in India |
5 India Squash Market Trends |
6 India Squash Market, By Types |
6.1 India Squash Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Squash Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Squash Market Revenues & Volume, By No Added Sugar, 2021-2031F |
6.1.4 India Squash Market Revenues & Volume, By Added Sugar, 2021-2031F |
6.2 India Squash Market, By Nature |
6.2.1 Overview and Analysis |
6.2.2 India Squash Market Revenues & Volume, By Regular, 2021-2031F |
6.2.3 India Squash Market Revenues & Volume, By Blended, 2021-2031F |
6.3 India Squash Market, By Flavors |
6.3.1 Overview and Analysis |
6.3.2 India Squash Market Revenues & Volume, By Citrus Fruit,, 2021-2031F |
6.3.3 India Squash Market Revenues & Volume, By Berry,, 2021-2031F |
6.3.4 India Squash Market Revenues & Volume, By Tropical & Exotic Fruit, 2021-2031F |
6.3.5 India Squash Market Revenues & Volume, By Mixed Fruit, 2021-2031F |
6.3.6 India Squash Market Revenues & Volume, By Others, 2021-2031F |
6.4 India Squash Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 India Squash Market Revenues & Volume, By Offline Channels, 2021-2031F |
6.4.3 India Squash Market Revenues & Volume, By Online Channels, 2021-2031F |
7 India Squash Market Import-Export Trade Statistics |
7.1 India Squash Market Export to Major Countries |
7.2 India Squash Market Imports from Major Countries |
8 India Squash Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for squash brands |
8.2 Number of new product launches and innovations in the squash market |
8.3 Percentage of market penetration in urban vs rural areas in India |
9 India Squash Market - Opportunity Assessment |
9.1 India Squash Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Squash Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.3 India Squash Market Opportunity Assessment, By Flavors, 2021 & 2031F |
9.4 India Squash Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Squash Market - Competitive Landscape |
10.1 India Squash Market Revenue Share, By Companies, 2024 |
10.2 India Squash Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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