Product Code: ETC044464 | Publication Date: Jun 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India tissue papers market import shipments demonstrated a robust compound annual growth rate (CAGR) of 21.7% from 2020 to 2024. The growth momentum continued in the most recent period with a notable growth rate of 9.3% between 2023 and 2024, indicating a sustained expansion trend in the market.
India tissue paper market is expected to reach INR 7,890.3 crore by 2031, growing at a CAGR of 5.4%. The growth in the sector can be attributed to an increase in health awareness among households and rising disposable incomes of consumers leading to higher consumption of hygienic products like toilet paper and facial tissues. Additionally, increasing urbanization coupled with rising demand for convenience has led to increased usage of tissue papers across households.
Over the last few years, there has been an upsurge in hygiene consciousness amongst individuals which has fuelled the growth in the Indian tissue paper market. Rising disposable income of middle-class families has enabled them to spend on luxury goods like facial tissues as well as other personal care items such as bathroom wipes and hand towels. Moreover, with rapid urbanization and changing lifestyle patterns have necessitated product innovations from manufacturers leading to introduction of new range of products catering specifically towards consumer needs such us pocket-sized packs for convenience while travelling or even large family packs that are convenient for bulk buying purposes etc., thereby driving further demand from customers.
Despite strong potential for growth within this industry, various factors like lack of adequate infrastructure restricts manufacturers? access to raw materials like wood pulp required for production process causing prices volatility due price fluctuations caused by supply constraints hence making it difficult sustain consistent sales volumes over long time periods Additionally there also remains a challenge when it comes promoting these products given their low visibility nature along retail chains compared say household cleaning agents which are highly visible during point sale transactions thereby limiting opportunities capture sizable customer base via promotional activities.
Major players present in Indian Tissue Papers Market includes ITC Limited , Highness M Ltd , Vinda International Holdings Inc., NR Agarwal Industries Pvt Ltd , Amrut International Pvt Ltd., NKG Infrastructure Private Limited , Jyothy Laboratories Limited etc . These companies focus on product innovation strategies including launching pocket sized travel packs or larger family size packages so as tap into different end user segments through customized offerings
Given current pandemic situation caused Covid19 virus outbreak global scale , resulting disruption supply chain operations have significantly affected availability raw materials used manufacture these items thus adversely impacting overall performance sector This alongside decline economic conditions due lockdown restrictions imposed governments has resulted reduced purchasing power customers thus creating further headwinds business prospects going forward.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Tissue Papers Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Tissue Papers Market Revenues & Volume, 2021 & 2031F |
3.3 India Tissue Papers Market - Industry Life Cycle |
3.4 India Tissue Papers Market - Porter's Five Forces |
3.5 India Tissue Papers Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Tissue Papers Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 India Tissue Papers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Tissue Papers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation practices in India |
4.2.2 Growth in the hospitality and healthcare sectors leading to higher demand for tissue papers |
4.2.3 Rising urbanization and changing lifestyles driving the adoption of tissue papers |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Lack of proper waste management infrastructure for used tissue papers in India |
5 India Tissue Papers Market Trends |
6 India Tissue Papers Market, By Types |
6.1 India Tissue Papers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Tissue Papers Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 India Tissue Papers Market Revenues & Volume, By Toilet Paper, 2021-2031F |
6.1.4 India Tissue Papers Market Revenues & Volume, By Facial Tissue, 2021-2031F |
6.1.5 India Tissue Papers Market Revenues & Volume, By Paper Towel, 2021-2031F |
6.1.6 India Tissue Papers Market Revenues & Volume, By Napkins, 2021-2031F |
6.1.7 India Tissue Papers Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Tissue Papers Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Tissue Papers Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.3 India Tissue Papers Market Revenues & Volume, By Residential, 2021-2031F |
6.3 India Tissue Papers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Tissue Papers Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 India Tissue Papers Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 India Tissue Papers Market Revenues & Volume, By Online, 2021-2031F |
6.3.5 India Tissue Papers Market Revenues & Volume, By Others, 2021-2031F |
7 India Tissue Papers Market Import-Export Trade Statistics |
7.1 India Tissue Papers Market Export to Major Countries |
7.2 India Tissue Papers Market Imports from Major Countries |
8 India Tissue Papers Market Key Performance Indicators |
8.1 Consumer spending on tissue papers per capita |
8.2 Growth in the number of modern retail outlets selling tissue papers |
8.3 Adoption rate of eco-friendly and sustainable tissue paper products |
9 India Tissue Papers Market - Opportunity Assessment |
9.1 India Tissue Papers Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Tissue Papers Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 India Tissue Papers Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Tissue Papers Market - Competitive Landscape |
10.1 India Tissue Papers Market Revenue Share, By Companies, 2024 |
10.2 India Tissue Papers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |