| Product Code: ETC7555638 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s tomato paste import market in 2024 continued to be dominated by top exporting countries such as the USA, Italy, China, Turkey, and Bhutan. Despite a high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a negative Compound Annual Growth Rate (CAGR) of -1.02% from 2020 to 2024. Furthermore, the growth rate in 2024 dropped by -1.29% compared to the previous year. These trends suggest a challenging environment for tomato paste importers in India, possibly influenced by various factors impacting the global trade landscape.

The India Tomato Paste Market is experiencing steady growth driven by increasing consumer demand for convenient and ready-to-use food products. Factors such as urbanization, changing dietary habits, and busy lifestyles have contributed to the rising popularity of tomato paste in the country. The market is characterized by a wide range of product offerings from various domestic and international players, leading to intense competition. Additionally, the food processing industry`s continuous innovation in product development and packaging techniques is further fueling market expansion. With the growing awareness of the health benefits of tomato-based products and the versatility of tomato paste in Indian cuisine, the market is expected to continue its positive trajectory in the coming years.
The India Tomato Paste Market is experiencing steady growth due to the increasing demand for convenience foods and the rising awareness about the health benefits of tomatoes. Key trends in the market include the growing popularity of organic and natural tomato paste products, as well as the rise of innovative packaging solutions to enhance product shelf life and sustainability. Opportunities in the market lie in the expansion of product offerings to cater to diverse consumer preferences, such as flavored tomato paste variants and ready-to-use options for quick meal preparation. Additionally, strategic partnerships with retailers and e-commerce platforms can help companies reach a wider customer base and capitalize on the growing trend of online grocery shopping in India.
In the India Tomato Paste Market, some of the key challenges include fluctuating prices of tomatoes due to seasonal variations in production, which can impact the overall cost of production for manufacturers. Additionally, the market faces competition from alternative products such as fresh tomatoes, tomato puree, and other tomato-based products, leading to pricing pressures and the need for effective marketing strategies to differentiate tomato paste products. Distribution challenges, including the need for a cold chain infrastructure to maintain product quality, also pose obstacles in reaching a wider consumer base. Furthermore, ensuring consistent quality and sourcing of raw materials amidst varying crop yields and quality standards can be a challenge for manufacturers in the India Tomato Paste Market.
The India Tomato Paste Market is primarily driven by factors such as the increasing demand for convenience food products, changing consumer preferences towards healthier food options, and the growth of the food processing industry in the country. Rising urbanization and busy lifestyles have led to a higher adoption of ready-to-eat and processed food products like tomato paste. Additionally, the versatility of tomato paste as a key ingredient in various cuisines and dishes further fuels its demand. The growing awareness about the health benefits of tomatoes, including their high lycopene content and antioxidant properties, also contributes to the market growth. Furthermore, innovations in packaging formats and the expansion of distribution networks by key market players are expected to drive the India Tomato Paste Market in the coming years.
The Indian government has implemented several policies related to the tomato paste market to support domestic production and ensure food safety standards. One key policy is the Minimum Support Price (MSP) for tomatoes, which provides a guaranteed price to farmers to incentivize production. Additionally, the government has imposed import duties on tomato paste to protect domestic producers from foreign competition. In terms of food safety, the Food Safety and Standards Authority of India (FSSAI) regulates the quality and labeling requirements for tomato paste to ensure consumer protection. These policies aim to promote self-sufficiency in tomato production, support local farmers, and maintain quality standards in the Indian tomato paste market.
The future outlook for the India Tomato Paste Market looks promising with expected growth driven by factors such as increasing consumer preference for convenience foods, growth in the food processing industry, and rising demand for tomato-based products in the country. The market is likely to witness a steady increase in demand from both domestic consumption and export opportunities. Additionally, advancements in technology and packaging innovations are expected to further propel market growth. However, challenges such as price fluctuations of raw materials and competition from alternative products may impact market dynamics. Overall, the India Tomato Paste Market is forecasted to experience positive growth in the coming years, presenting opportunities for industry players to expand their market presence and offerings.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Tomato Paste Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Tomato Paste Market Revenues & Volume, 2021 & 2031F |
3.3 India Tomato Paste Market - Industry Life Cycle |
3.4 India Tomato Paste Market - Porter's Five Forces |
3.5 India Tomato Paste Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Tomato Paste Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Tomato Paste Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for convenience foods and ready-to-cook products |
4.2.2 Increasing awareness about the health benefits of using tomato paste in cooking |
4.2.3 Expansion of the food processing industry in India |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials such as tomatoes |
4.3.2 Intense competition from other substitutes like fresh tomatoes and tomato sauces |
4.3.3 Challenges in maintaining product quality and shelf life |
5 India Tomato Paste Market Trends |
6 India Tomato Paste Market, By Types |
6.1 India Tomato Paste Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Tomato Paste Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Tomato Paste Market Revenues & Volume, By Natural, 2021- 2031F |
6.1.4 India Tomato Paste Market Revenues & Volume, By Composite, 2021- 2031F |
6.2 India Tomato Paste Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Tomato Paste Market Revenues & Volume, By Restaurant, 2021- 2031F |
6.2.3 India Tomato Paste Market Revenues & Volume, By Household, 2021- 2031F |
6.2.4 India Tomato Paste Market Revenues & Volume, By Others, 2021- 2031F |
7 India Tomato Paste Market Import-Export Trade Statistics |
7.1 India Tomato Paste Market Export to Major Countries |
7.2 India Tomato Paste Market Imports from Major Countries |
8 India Tomato Paste Market Key Performance Indicators |
8.1 Percentage of households using tomato paste in their regular cooking |
8.2 Number of new product launches in the tomato paste segment |
8.3 Growth in the number of food processing units using tomato paste in their products |
9 India Tomato Paste Market - Opportunity Assessment |
9.1 India Tomato Paste Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Tomato Paste Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Tomato Paste Market - Competitive Landscape |
10.1 India Tomato Paste Market Revenue Share, By Companies, 2024 |
10.2 India Tomato Paste Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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