| Product Code: ETC7556035 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, India continued to witness a significant influx of women`s underwear imports, with key exporting countries being Bangladesh, Sri Lanka, China, Vietnam, and the USA. Despite a slight decline in growth rate from 2023 to 2024, the industry maintained a high Herfindahl-Hirschman Index (HHI) concentration. The impressive compound annual growth rate (CAGR) of 33.3% from 2020 to 2024 indicates a robust market expansion, highlighting the continued demand for quality and diverse offerings in the women`s underwear segment.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Underwear for Women Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Underwear for Women Market Revenues & Volume, 2021 & 2031F |
3.3 India Underwear for Women Market - Industry Life Cycle |
3.4 India Underwear for Women Market - Porter's Five Forces |
3.5 India Underwear for Women Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Underwear for Women Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Underwear for Women Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of women in India leading to higher spending on clothing, including underwear. |
4.2.2 Changing fashion trends and preferences among women, driving demand for a variety of styles and designs in women's underwear. |
4.2.3 Growing awareness about the importance of comfort, fit, and quality in underwear, influencing purchase decisions. |
4.3 Market Restraints |
4.3.1 Intense competition among domestic and international brands, leading to pricing pressures and margin challenges. |
4.3.2 Cultural norms and taboos impacting the marketing and promotion of women's underwear in certain regions of India. |
4.3.3 Lack of standardized sizing and fit options, causing customer dissatisfaction and potential returns. |
5 India Underwear for Women Market Trends |
6 India Underwear for Women Market, By Types |
6.1 India Underwear for Women Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Underwear for Women Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Underwear for Women Market Revenues & Volume, By Bras, 2021- 2031F |
6.1.4 India Underwear for Women Market Revenues & Volume, By Underpants, 2021- 2031F |
6.1.5 India Underwear for Women Market Revenues & Volume, By Sleepwear and Homewear, 2021- 2031F |
6.1.6 India Underwear for Women Market Revenues & Volume, By Shapewear, 2021- 2031F |
6.1.7 India Underwear for Women Market Revenues & Volume, By Thermal Clothes, 2021- 2031F |
6.2 India Underwear for Women Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Underwear for Women Market Revenues & Volume, By Kids, 2021- 2031F |
6.2.3 India Underwear for Women Market Revenues & Volume, By Adults, 2021- 2031F |
7 India Underwear for Women Market Import-Export Trade Statistics |
7.1 India Underwear for Women Market Export to Major Countries |
7.2 India Underwear for Women Market Imports from Major Countries |
8 India Underwear for Women Market Key Performance Indicators |
8.1 Customer satisfaction scores related to comfort and fit of women's underwear. |
8.2 Number of new product launches and innovations in the women's underwear segment. |
8.3 Average spend per customer on women's underwear. |
8.4 Percentage of repeat purchases from existing customers. |
8.5 Social media engagement and brand awareness metrics specific to women's underwear products. |
9 India Underwear for Women Market - Opportunity Assessment |
9.1 India Underwear for Women Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Underwear for Women Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Underwear for Women Market - Competitive Landscape |
10.1 India Underwear for Women Market Revenue Share, By Companies, 2024 |
10.2 India Underwear for Women Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |