| Product Code: ETC189576 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
India`s vodka import market in 2024 continues to be dominated by key exporting countries like Sweden, UK, Metropolitan France, Montenegro, and Poland. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) from 2020 to 2024 remains impressive at 43.34%. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, highlighting the continued significance of these top exporting countries in meeting India`s demand for vodka. The market dynamics suggest a stable yet competitive environment for vodka imports into India.

India vodka market is expected to witness robust growth in the coming years, driven by an increase in demand for premium and mid-level brands. The increasing consumption of alcoholic beverages, owing to changing lifestyle patterns across urban India and rising disposable incomes are some of the key drivers that will propel growth in this market. Furthermore, with the emergence of new players such as Diageo India Pvt Ltd entering the India vodka market, competition has increased significantly leading to lower prices and a larger variety of offerings available.
The major drivers of this growth include increasing consumption by millennials, changing consumer preferences towards international brands, and a booming nightlife culture in urban cities such as Mumbai and Delhi. Besides these factors, promotions through digital platforms have also played an important role in driving sales of vodka in India.
There are certain challenges faced by companies operating in this space which include stringent regulations imposed by governmental bodies along with cultural sensitivities surrounding alcohol consumption within certain regions. Moreover, high excise taxes on hard liquor products have also hindered growth prospects for manufacturers operating within this sector.
Some major players present within India vodka industry include United Spirits Ltd., Radico Khaitan Ltd., Pernod Ricard India Pvt Ltd., Allied Blenders & Distillers (ABD), GM Breweries Ltd., Jagatjit Industries Ltd., Tilaknagar Industries Limited (TIL) amongst others.
The spread of Covid-19 pandemic had led many countries around the world into lockdowns which put a damper on business operations causing disruption across all sectors including Alcoholic Beverages Industry resulting decline in sales volume during 2025 due to closure/ restrictions imposed upon bars & pubs where majority amount liquor consumption takes place while some states even banned sale & transportation completely for weeks or months creating major disruptions within supply chain ultimately impacting overall performance negatively but gradually recovering since then as most markets have opened up now with new safety protocols established bringing back hope despite challenges remain still ahead especially when it comes future outlook rest assuredly depends upon how situation develops going forward.....
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Vodka Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Vodka Market Revenues & Volume, 2021 & 2031F |
3.3 India Vodka Market - Industry Life Cycle |
3.4 India Vodka Market - Porter's Five Forces |
3.5 India Vodka Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Vodka Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Vodka Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Changing consumer preferences towards premium and flavored vodka |
4.2.2 Increasing disposable income and urbanization in India |
4.2.3 Growing nightlife culture and acceptance of alcohol consumption in society |
4.3 Market Restraints |
4.3.1 High taxation and regulations on alcohol in India |
4.3.2 Cultural and social stigma associated with alcohol consumption in certain regions |
4.3.3 Competition from other spirits like whiskey and rum |
5 India Vodka Market Trends |
6 India Vodka Market, By Types |
6.1 India Vodka Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Vodka Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Vodka Market Revenues & Volume, By Flavored, 2021-2031F |
6.1.4 India Vodka Market Revenues & Volume, By Non-flavored, 2021-2031F |
6.2 India Vodka Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Vodka Market Revenues & Volume, By Restaurants and Bars, 2021-2031F |
6.2.3 India Vodka Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 India Vodka Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.5 India Vodka Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.6 India Vodka Market Revenues & Volume, By Others, 2021-2031F |
7 India Vodka Market Import-Export Trade Statistics |
7.1 India Vodka Market Export to Major Countries |
7.2 India Vodka Market Imports from Major Countries |
8 India Vodka Market Key Performance Indicators |
8.1 Number of premium vodka brands entering the Indian market |
8.2 Growth in the number of vodka bars and lounges in major cities |
8.3 Increase in online searches for vodka cocktail recipes in India |
9 India Vodka Market - Opportunity Assessment |
9.1 India Vodka Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Vodka Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Vodka Market - Competitive Landscape |
10.1 India Vodka Market Revenue Share, By Companies, 2024 |
10.2 India Vodka Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |