| Product Code: ETC12068623 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Indonesia alcohol e-commerce market, the import trend experienced a significant growth rate of 50.0% from 2023 to 2024. This surge in imports indicates a strong import momentum, potentially driven by shifting consumer demand towards online alcohol purchases, reflecting positive trade performance within the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Alcohol E-commerce Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Alcohol E-commerce Market Revenues & Volume, 2022 & 2032F |
3.3 Indonesia Alcohol E-commerce Market - Industry Life Cycle |
3.4 Indonesia Alcohol E-commerce Market - Porter's Five Forces |
3.5 Indonesia Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Indonesia Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2022 & 2032F |
3.7 Indonesia Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.8 Indonesia Alcohol E-commerce Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Indonesia Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Indonesia |
4.2.2 Growing consumer preference for convenience and online shopping |
4.2.3 Rising disposable income and changing lifestyles driving demand for alcohol products |
4.3 Market Restraints |
4.3.1 Strict regulations and licensing requirements for selling alcohol online |
4.3.2 Cultural and religious factors affecting consumption of alcohol in Indonesia |
4.3.3 Challenges with logistics and delivery in a geographically diverse country |
5 Indonesia Alcohol E-commerce Market Trends |
6 Indonesia Alcohol E-commerce Market, By Types |
6.1 Indonesia Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Alcohol E-commerce Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Indonesia Alcohol E-commerce Market Revenues & Volume, By Spirits, 2022 - 2032F |
6.1.4 Indonesia Alcohol E-commerce Market Revenues & Volume, By Beer, 2022 - 2032F |
6.1.5 Indonesia Alcohol E-commerce Market Revenues & Volume, By Wine, 2022 - 2032F |
6.1.6 Indonesia Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 Indonesia Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Alcohol E-commerce Market Revenues & Volume, By Websites, 2022 - 2032F |
6.2.3 Indonesia Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2022 - 2032F |
6.2.4 Indonesia Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2022 - 2032F |
6.2.5 Indonesia Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.3 Indonesia Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2022 - 2032F |
6.3.3 Indonesia Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.3.4 Indonesia Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.3.5 Indonesia Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.4 Indonesia Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Alcohol E-commerce Market Revenues & Volume, By Individuals, 2022 - 2032F |
6.4.3 Indonesia Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2022 - 2032F |
6.4.4 Indonesia Alcohol E-commerce Market Revenues & Volume, By Bars, 2022 - 2032F |
6.4.5 Indonesia Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
7 Indonesia Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 Indonesia Alcohol E-commerce Market Export to Major Countries |
7.2 Indonesia Alcohol E-commerce Market Imports from Major Countries |
8 Indonesia Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) indicating the value of each transaction |
8.2 Customer retention rate showing the percentage of customers who make repeat purchases |
8.3 Website traffic metrics such as unique visitors and page views to gauge online visibility and reach |
9 Indonesia Alcohol E-commerce Market - Opportunity Assessment |
9.1 Indonesia Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Indonesia Alcohol E-commerce Market Opportunity Assessment, By Platform, 2022 & 2032F |
9.3 Indonesia Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.4 Indonesia Alcohol E-commerce Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Indonesia Alcohol E-commerce Market - Competitive Landscape |
10.1 Indonesia Alcohol E-commerce Market Revenue Share, By Companies, 2025 |
10.2 Indonesia Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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