| Product Code: ETC177107 | Publication Date: Jul 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Indonesia`s import trend for bay leaves experienced a decline from 2023 to 2024, with a growth rate of -14.89% for that period and a compound annual growth rate (CAGR) of -15.37% from 2020 to 2024. This negative momentum could be attributed to shifting consumer preferences towards other spices or changes in global supply chains impacting import volumes.

In the Asia region, the Bay Leaf market in Indonesia is projected to expand at a growing growth rate of 9.86% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

Bay leaves are a type of aromatic leaf, native to Indonesia. They come from the evergreen laurel tree and have been used in Indonesia cuisine for centuries. Bay leaves are naturally high in eugenol, which gives them their distinctive aroma and flavor. In Indonesia, they are typically dried and ground before adding to dishes as a flavoring agent or garnish.
The demand for bay leaves from Indonesia has been steadily increasing over the past few years due to its health benefits including antibacterial properties, antioxidant protection against oxidative stress, anti-inflammatory effects on joints and muscles, improved digestion, among others. Additionally, Indonesia bay leaves can be used as an alternative spice ingredient by food manufacturers as a cost-saving measure compared with other more expensive spices such as cinnamon sticks or cardamom pods.
One of the main drivers of growth in the Indonesia bay leaf market is rising consumer awareness about its potential health benefits and uses in cooking recipes around the world. As people become increasingly health conscious there is greater demand for products that offer natural remedies such as traditional herbs like bay leaves which provide general wellbeing improvements when consumed regularly over time. Furthermore, increased global interest in authentic Indonesia cuisine has further boosted sales of this product within Southeast Asia regionally but also internationally too particularly amongst those looking to add some extra flavor into their cooking recipes without having to invest too much money or time sourcing ingredients from multiple suppliers abroad.
The Indonesia Bay Leaf market has experienced a drastic decrease in demand due to the pandemic. The trade of spices, including bay leaf, relies heavily on import and export activities which have been affected by supply chain disruptions. Moreover, many restaurants and food processing companies are facing difficulties in procuring raw ingredients due to the restrictions imposed on transportation services such as flights and cargo ships. This has led to a reduction in the number of buyers for Indonesia bay leaves and other spices from foreign countries or local customers. Furthermore, with social distancing measures still being implemented across the country, there is less foot traffic at traditional markets where these products are usually sold, further reducing their sales volume.
The major challenge for Indonesia bay leaf market is its lack of efficiency when it comes to distribution networks. As mentioned above, supplies often depend largely on international shipments that can be delayed or completely stopped depending on governmental regulations or financial issues faced by exporters/importers; this creates uncertainty around availability of stocks which hampers production plans for domestic businesses relying on them as well as their profitability levels. Additionally , despite having high quality products , local suppliers cannot compete with global counterparts who offer cheaper prices due to lower labor costs and more efficient distribution systems. This leads to a decrease in demand within Indonesia own market.
The key players in Indonesia bay leaf market include major importers such as PT Charoen Pokphand Group (CP) , Adani Wilmar Ltd., Cargill Inc., Dabur India Limited etc.; large scale sellers like Indo Spice Industries Pvt Ltd., PT Indofood Sukses Makmur Tbk ; independent dealers like Jati Mas Mandiri ; potential buyers - retail outlets like supermarkets & restaurants; government agencies responsible for regulating imports/exports & taxation policies; research institutions involved in testing different varieties of bay leaves produced locally or imported into the country etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Bay Leaf Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Bay Leaf Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Bay Leaf Market - Industry Life Cycle |
3.4 Indonesia Bay Leaf Market - Porter's Five Forces |
3.5 Indonesia Bay Leaf Market Revenues & Volume Share, By Form, 2020 & 2030F |
3.6 Indonesia Bay Leaf Market Revenues & Volume Share, By Application, 2020 & 2030F |
3.7 Indonesia Bay Leaf Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Indonesia Bay Leaf Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Bay Leaf Market Trends |
6 Indonesia Bay Leaf Market, By Types |
6.1 Indonesia Bay Leaf Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Bay Leaf Market Revenues & Volume, By Form, 2020-2030F |
6.1.3 Indonesia Bay Leaf Market Revenues & Volume, By Whole, 2020-2030F |
6.1.4 Indonesia Bay Leaf Market Revenues & Volume, By Powder, 2020-2030F |
6.2 Indonesia Bay Leaf Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Bay Leaf Market Revenues & Volume, By Food and beverages industry, 2020-2030F |
6.2.3 Indonesia Bay Leaf Market Revenues & Volume, By Pharmaceutical, 2020-2030F |
6.2.4 Indonesia Bay Leaf Market Revenues & Volume, By Personal care & Cosmetic, 2020-2030F |
6.2.5 Indonesia Bay Leaf Market Revenues & Volume, By Others, 2020-2030F |
6.3 Indonesia Bay Leaf Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Bay Leaf Market Revenues & Volume, By Business to Business (B2B), 2020-2030F |
6.3.3 Indonesia Bay Leaf Market Revenues & Volume, By Business to Consumers (B2C), 2020-2030F |
7 Indonesia Bay Leaf Market Import-Export Trade Statistics |
7.1 Indonesia Bay Leaf Market Export to Major Countries |
7.2 Indonesia Bay Leaf Market Imports from Major Countries |
8 Indonesia Bay Leaf Market Key Performance Indicators |
9 Indonesia Bay Leaf Market - Opportunity Assessment |
9.1 Indonesia Bay Leaf Market Opportunity Assessment, By Form, 2020 & 2030F |
9.2 Indonesia Bay Leaf Market Opportunity Assessment, By Application, 2020 & 2030F |
9.3 Indonesia Bay Leaf Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Indonesia Bay Leaf Market - Competitive Landscape |
10.1 Indonesia Bay Leaf Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Bay Leaf Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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