Market Forecast By Product Type (Whole-Bean, Ground Coffee, Instant Coffee, Coffee Pods and Capsules), By Distribution Channel (On-Trade, Off-Trade) And Competitive Landscape
| Product Code: ETC177467 | Publication Date: Jul 2023 | Updated Date: Jan 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |

According to 6Wresearch internal database and industry insights, the Indonesia Coffee Market is projected to grow at a compound annual growth rate (CAGR) of 7.6% during the forecast period (2026–2032).
Below mentioned are the evaluation of years wise growth rate along with key growth drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 5.2% | Rebound in coffee demand post-economic stabilization |
| 2022 | 5.9% | Expansion of coffee consumption and the rise of specialty coffee |
| 2023 | 6.5% | Growth in coffee culture and cafe chains across urban regions |
| 2024 | 7.1% | Increased demand for premium coffee products and brewing equipment |
| 2025 | 7.3% | Rising domestic coffee production and international export growth |
The Indonesia Coffee Market report thoroughly covers the market by product type and distribution channel. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | Indonesia Coffee Market |
| Forecast period | 2026–2032 |
| CAGR | 7.6% |
| Growing Sector | Coffee |
Indonesia Coffee Market is experiencing a steady growth in recent years, which is majorly due to increased coffee consumption across urban regions and the rise of specialty coffee. With Indonesia being one of the largest producers of coffee in the world, domestic coffee production is increasing, and consumer demand for high-quality coffee products is growing. The expanding coffee culture, especially in cafes, combined with a growing young population and international export demand, are expected to fuel market growth. There is an increasing popularity of coffee pods, instant coffee, and other convenient coffee products, which is further driving demand in the consumer sector.
Below mentioned are some prominent drivers and their influence on market dynamics:
| Drivers | Primary Segments Affected | Why it matters (evidence) |
| Increased Coffee Consumption | Whole-Bean, Ground Coffee, Instant Coffee | Rising coffee culture and preference for high-quality coffee in both urban and rural areas |
| Growth in Coffee Cafe Chains | Whole-Bean, Ground Coffee | Growing presence of cafes and the shift towards premium coffee products |
| Export Demand for Coffee | Whole-Bean, Instant Coffee | Indonesia’s strong coffee production is contributing to rising export opportunities |
| Rising Preference for Instant Coffee | Instant Coffee, Coffee Pods and Capsules | Increased convenience and demand for ready-to-drink coffee options |
| Domestic Coffee Production | Whole-Bean, Ground Coffee, Instant Coffee | Strong coffee-growing regions in Indonesia boost supply and availability |
The Indonesia Coffee Market is projected to grow at a CAGR of 7.6% during the forecast period (2026–2032). Some important factors driving this growth are the increased demand for coffee in both the domestic and international markets and the growing popularity of coffee culture, especially among young consumers. A rise in the expansion of coffee chains and cafes in urban areas in the country, is supporting the Indonesia Coffee Market growth. There are rising technological upgradations such as the rise of coffee pods and instant coffee products, which cater to consumers seeking convenience. The increased international demand for Indonesian coffee, influenced by the country’s strong coffee production, further drives growth.
Below mentioned are some major restraints and their influence on market dynamics:
| Restraints | Primary Segments Affected | What this means (evidence) |
| Price Volatility of Raw Coffee Beans | Whole-Bean, Ground Coffee | Fluctuations in coffee bean prices due to environmental factors can increase costs and limit affordability |
| Competition from Global Coffee Brands | Whole-Bean, Ground Coffee, Instant Coffee | The presence of large international coffee brands limits local brand growth |
| Limited Consumer Awareness on Specialty Coffee | Whole-Bean, Ground Coffee, Coffee Pods and Capsules | Lower awareness and education about premium coffee varieties reduces adoption rates |
| Infrastructural Constraints in Rural Areas | All Segments | Poor transportation and distribution networks in rural areas limit access to high-quality coffee products |
| Dependence on Imported Coffee Equipment | Coffee Pods and Capsules, Instant Coffee | Import dependence for coffee machines and capsules increases product costs |
Indonesia Coffee Market goes through several challenges that could hamper its growth in the future. These obstacles are related to price volatility of raw coffee beans, limited consumer awareness of specialty coffee products, and competition from global coffee brands could affect market growth. Additionally, infrastructure issues in rural areas and dependency on imports for coffee equipment can impede accessibility and affordability.
There are numbers of major trends present in the Indonesia Coffee Market which include:
Several investment opportunities exist in the Indonesia Coffee Market, including:
Some leading players operating in the market include:
| Company Name | Nestlé Indonesia |
| Established Year | 1971 |
| Headquarters | Jakarta, Indonesia |
| Official Website | Click Here |
Nestlé offers a wide range of coffee products, including Nescafé instant coffee and coffee capsules, and is one of the leading players in the Indonesian market.
| Company Name | Kopi Kenangan |
| Established Year | 2017 |
| Headquarters | Jakarta, Indonesia |
| Official Website | Click Here |
A rapidly growing local coffee chain that offers a variety of coffee beverages, leveraging Indonesia's growing coffee culture.
| Company Name | Starbucks Indonesia |
| Established Year | 2002 |
| Headquarters | Jakarta, Indonesia |
| Official Website | Click Here |
Starbucks operates a network of coffee shops across Indonesia, offering premium coffee and beverages to meet the growing demand for specialty coffee.
| Company Name | Tuku Coffee |
| Established Year | 2016 |
| Headquarters | Jakarta, Indonesia |
| Official Website | Click Here |
A homegrown coffee company providing specialty coffee and emphasizing sustainability and ethical sourcing.
| Company Name | Indofood Sukses Makmur Tbk |
| Established Year | 1982 |
| Headquarters | Jakarta, Indonesia |
| Official Website | Click Here |
Indofood is a leading food company that also operates within the coffee sector, offering a variety of instant coffee products.
According to Indonesian government data, Indonesia Coffee Market Growth is influenced by regulatory frameworks which are aimed at ensuring product quality and sustainability. For example, the Ministry of Agriculture has established technical guidelines and standards for good agricultural practices (GAP) and post‑harvest handling to help improve product consistency and farmer outcomes. In addition, export regulation frameworks mandate quality requirements and documentation (like Certificates of Origin) to make sure compliance with international trade standards and support global market access.
The future of Indonesia Coffee Market is set to grow at moderate rate over the forecast period. The market share is estimated to increase as it will be driven by rising consumer incomes, growing urban population, and the expansion of coffee culture. Specialty coffee and the demand for convenient, ready-to-drink options like coffee pods will likely remain significant trends. Besides this, government initiatives to promote local coffee production and export will create a favorable environment for continued market expansion. At the same time, convenience‑oriented formats such as instant coffee and coffee pods are likely to see heightened adoption, driven by busy lifestyles and wider availability through modern retail channels.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Srishti, Senior Research Analyst, 6Wresearch, Whole-bean coffee is likely to lead the market; this is due to the growing preference for fresh and premium coffee experiences. With an expanding coffee culture, particularly among younger, urban consumers who value high-quality coffee, whole-bean coffee offers a personalized brewing experience.
According to Parth, Senior Research Analyst, 6Wresearch, Off-Trade distribution leads the market, which is driven by the growing popularity of retail sales, e-commerce platforms, and supermarkets. Consumers are increasingly purchasing coffee products from convenience-oriented channels such as supermarkets and online stores.
The market report has been segmented and sub-segmented into the following categories
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Indonesia Coffee Market Overview |
| 3.1 Indonesia Country Macro Economic Indicators |
| 3.2 Indonesia Coffee Market Revenues & Volume, 2022 & 2032F |
| 3.3 Indonesia Coffee Market - Industry Life Cycle |
| 3.4 Indonesia Coffee Market - Porter's Five Forces |
| 3.5 Indonesia Coffee Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
| 3.6 Indonesia Coffee Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 Indonesia Coffee Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Growing coffee consumption among millennials in Indonesia |
| 4.2.2 Increasing popularity of specialty coffee shops in urban areas |
| 4.2.3 Government initiatives to promote coffee cultivation and export |
| 4.3 Market Restraints |
| 4.3.1 Fluctuating coffee prices in the global market |
| 4.3.2 Climate change affecting coffee production and quality in Indonesia |
| 5 Indonesia Coffee Market Trends |
| 6 Indonesia Coffee Market, By Types |
| 6.1 Indonesia Coffee Market, By Product Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Indonesia Coffee Market Revenues & Volume, By Product Type, 2022 - 2032F |
| 6.1.3 Indonesia Coffee Market Revenues & Volume, By Whole-Bean, 2022 - 2032F |
| 6.1.4 Indonesia Coffee Market Revenues & Volume, By Ground Coffee, 2022 - 2032F |
| 6.1.5 Indonesia Coffee Market Revenues & Volume, By Instant Coffee, 2022 - 2032F |
| 6.1.6 Indonesia Coffee Market Revenues & Volume, By Coffee Pods and Capsules, 2022 - 2032F |
| 6.2 Indonesia Coffee Market, By Distribution Channel |
| 6.2.1 Overview and Analysis |
| 6.2.2 Indonesia Coffee Market Revenues & Volume, By On-Trade, 2022 - 2032F |
| 6.2.3 Indonesia Coffee Market Revenues & Volume, By Off-Trade, 2022 - 2032F |
| 7 Indonesia Coffee Market Import-Export Trade Statistics |
| 7.1 Indonesia Coffee Market Export to Major Countries |
| 7.2 Indonesia Coffee Market Imports from Major Countries |
| 8 Indonesia Coffee Market Key Performance Indicators |
| 8.1 Average price of Indonesian coffee exports |
| 8.2 Number of specialty coffee shops opening in major cities |
| 8.3 Percentage increase in coffee consumption among the millennial demographic in Indonesia |
| 8.4 Investment in coffee cultivation and processing technologies |
| 8.5 Sustainability practices adopted by coffee farmers in Indonesia |
| 9 Indonesia Coffee Market - Opportunity Assessment |
| 9.1 Indonesia Coffee Market Opportunity Assessment, By Product Type, 2022 & 2032F |
| 9.2 Indonesia Coffee Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 Indonesia Coffee Market - Competitive Landscape |
| 10.1 Indonesia Coffee Market Revenue Share, By Companies, 2025 |
| 10.2 Indonesia Coffee Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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