| Product Code: ETC7562806 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Indonesia`s import trend for the cupcake market exhibited a decline from 2023 to 2024, with a negative growth rate of -5.88%. However, the compound annual growth rate (CAGR) for the period 2020-2024 stood at a positive 10.25%. This downturn in import momentum could be attributed to shifting consumer preferences or changes in trade policies impacting market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Cupcake Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Cupcake Market Revenues & Volume, 2022 & 2032F |
3.3 Indonesia Cupcake Market - Industry Life Cycle |
3.4 Indonesia Cupcake Market - Porter's Five Forces |
3.5 Indonesia Cupcake Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Indonesia Cupcake Market Revenues & Volume Share, By Flavor, 2022 & 2032F |
3.7 Indonesia Cupcake Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Indonesia Cupcake Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Indonesia |
4.2.2 Growing trend of gifting and personal consumption of premium desserts |
4.2.3 Rising popularity of food tourism in Indonesia |
4.2.4 Innovation in flavors and designs of cupcakes |
4.2.5 Expansion and penetration of bakery chains in urban and rural areas |
4.3 Market Restraints |
4.3.1 Fluctuating prices of ingredients like flour, sugar, and butter |
4.3.2 Intense competition among local bakeries and international brands |
4.3.3 Challenges in maintaining consistent quality and freshness of cupcakes |
4.3.4 Seasonal variations affecting demand for cupcakes |
4.3.5 Limited awareness and penetration of cupcakes in certain regions of Indonesia |
5 Indonesia Cupcake Market Trends |
6 Indonesia Cupcake Market, By Types |
6.1 Indonesia Cupcake Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Cupcake Market Revenues & Volume, By Product Type, 2022-2032F |
6.1.3 Indonesia Cupcake Market Revenues & Volume, By Classic Cupcakes, 2022-2032F |
6.1.4 Indonesia Cupcake Market Revenues & Volume, By Specialty Cupcakes, 2022-2032F |
6.1.5 Indonesia Cupcake Market Revenues & Volume, By Vegan or Gluten-free Cupcakes, 2022-2032F |
6.2 Indonesia Cupcake Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Cupcake Market Revenues & Volume, By Chocolate, 2022-2032F |
6.2.3 Indonesia Cupcake Market Revenues & Volume, By Vanilla, 2022-2032F |
6.2.4 Indonesia Cupcake Market Revenues & Volume, By Fruit-Flavored, 2022-2032F |
6.2.5 Indonesia Cupcake Market Revenues & Volume, By Others, 2022-2032F |
6.3 Indonesia Cupcake Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Cupcake Market Revenues & Volume, By Bakery and Confectionery Stores, 2022-2032F |
6.3.3 Indonesia Cupcake Market Revenues & Volume, By Supermarkets and Hypermarkets, 2022-2032F |
6.3.4 Indonesia Cupcake Market Revenues & Volume, By Online Retail, 2022-2032F |
6.3.5 Indonesia Cupcake Market Revenues & Volume, By Others, 2022-2032F |
7 Indonesia Cupcake Market Import-Export Trade Statistics |
7.1 Indonesia Cupcake Market Export to Major Countries |
7.2 Indonesia Cupcake Market Imports from Major Countries |
8 Indonesia Cupcake Market Key Performance Indicators |
8.1 Number of new cupcake flavors introduced annually |
8.2 Customer satisfaction scores related to cupcake taste and presentation |
8.3 Percentage of repeat customers in cupcake bakeries |
8.4 Rate of growth in online orders for cupcakes |
8.5 Social media engagement metrics such as likes, shares, and comments on cupcake posts |
9 Indonesia Cupcake Market - Opportunity Assessment |
9.1 Indonesia Cupcake Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Indonesia Cupcake Market Opportunity Assessment, By Flavor, 2022 & 2032F |
9.3 Indonesia Cupcake Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Indonesia Cupcake Market - Competitive Landscape |
10.1 Indonesia Cupcake Market Revenue Share, By Companies, 2025 |
10.2 Indonesia Cupcake Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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