| Product Code: ETC12035407 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Indonesia`s e-commerce liquor market experienced a -17.74% decline in import growth compared to 2023, while maintaining a solid 18.53% compound annual growth rate from 2020 to 2024. This dip in import momentum could be attributed to shifts in consumer preferences or regulatory changes impacting the market`s stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia E Commerce Liquor Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia E Commerce Liquor Market Revenues & Volume, 2022 & 2032F |
3.3 Indonesia E Commerce Liquor Market - Industry Life Cycle |
3.4 Indonesia E Commerce Liquor Market - Porter's Five Forces |
3.5 Indonesia E Commerce Liquor Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Indonesia E Commerce Liquor Market Revenues & Volume Share, By Sales Channel, 2022 & 2032F |
3.7 Indonesia E Commerce Liquor Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
3.8 Indonesia E Commerce Liquor Market Revenues & Volume Share, By Customer Type, 2022 & 2032F |
4 Indonesia E Commerce Liquor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Indonesia |
4.2.2 Growing popularity of online shopping and e-commerce platforms |
4.2.3 Changing consumer preferences towards convenience and online shopping experience |
4.3 Market Restraints |
4.3.1 Strict regulations and legal restrictions on the sale and delivery of alcoholic beverages |
4.3.2 Limited access to payment options for online purchases of liquor |
4.3.3 Concerns around age verification and responsible alcohol consumption in online sales |
5 Indonesia E Commerce Liquor Market Trends |
6 Indonesia E Commerce Liquor Market, By Types |
6.1 Indonesia E Commerce Liquor Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia E Commerce Liquor Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Indonesia E Commerce Liquor Market Revenues & Volume, By Beer, 2022 - 2032F |
6.1.4 Indonesia E Commerce Liquor Market Revenues & Volume, By Wine, 2022 - 2032F |
6.1.5 Indonesia E Commerce Liquor Market Revenues & Volume, By Spirits, 2022 - 2032F |
6.1.6 Indonesia E Commerce Liquor Market Revenues & Volume, By Cocktail Mixes, 2022 - 2032F |
6.2 Indonesia E Commerce Liquor Market, By Sales Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia E Commerce Liquor Market Revenues & Volume, By Online Liquor Stores, 2022 - 2032F |
6.2.3 Indonesia E Commerce Liquor Market Revenues & Volume, By Direct-to-Consumer (DTC) Platforms, 2022 - 2032F |
6.2.4 Indonesia E Commerce Liquor Market Revenues & Volume, By Retailer Websites, 2022 - 2032F |
6.2.5 Indonesia E Commerce Liquor Market Revenues & Volume, By Subscription-Based Services, 2022 - 2032F |
6.3 Indonesia E Commerce Liquor Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Indonesia E Commerce Liquor Market Revenues & Volume, By Glass Bottles, 2022 - 2032F |
6.3.3 Indonesia E Commerce Liquor Market Revenues & Volume, By Cans, 2022 - 2032F |
6.3.4 Indonesia E Commerce Liquor Market Revenues & Volume, By Pouches, 2022 - 2032F |
6.4 Indonesia E Commerce Liquor Market, By Customer Type |
6.4.1 Overview and Analysis |
6.4.2 Indonesia E Commerce Liquor Market Revenues & Volume, By Individual Consumers, 2022 - 2032F |
6.4.3 Indonesia E Commerce Liquor Market Revenues & Volume, By Hospitality & Restaurants, 2022 - 2032F |
6.4.4 Indonesia E Commerce Liquor Market Revenues & Volume, By Retailers, 2022 - 2032F |
7 Indonesia E Commerce Liquor Market Import-Export Trade Statistics |
7.1 Indonesia E Commerce Liquor Market Export to Major Countries |
7.2 Indonesia E Commerce Liquor Market Imports from Major Countries |
8 Indonesia E Commerce Liquor Market Key Performance Indicators |
8.1 Percentage growth in online liquor orders |
8.2 Conversion rate of website visitors to customers |
8.3 Average order value of liquor purchases |
8.4 Customer satisfaction ratings for online liquor shopping experience |
8.5 Number of repeat customers in the e-commerce liquor market |
9 Indonesia E Commerce Liquor Market - Opportunity Assessment |
9.1 Indonesia E Commerce Liquor Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Indonesia E Commerce Liquor Market Opportunity Assessment, By Sales Channel, 2022 & 2032F |
9.3 Indonesia E Commerce Liquor Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
9.4 Indonesia E Commerce Liquor Market Opportunity Assessment, By Customer Type, 2022 & 2032F |
10 Indonesia E Commerce Liquor Market - Competitive Landscape |
10.1 Indonesia E Commerce Liquor Market Revenue Share, By Companies, 2025 |
10.2 Indonesia E Commerce Liquor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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