| Product Code: ETC252148 | Publication Date: Aug 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Indonesia`s import trend for the earthenware market experienced significant growth from 2023 to 2024, with a growth rate of 51.3%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 21.39%. This surge in imports can be attributed to a notable shift in consumer demand towards Indonesian earthenware products, indicating a strong market recovery and increased international trade activity within the sector.

The Indonesia Earthenware Market is expected to witness steady growth as earthenware products gain popularity for their eco-friendly and traditional appeal. The market is driven by the increasing demand for unique and handcrafted household items, along with the growing interest in sustainable consumer products.
The Indonesia earthenware market is anticipated to witness growth, driven by the traditional and cultural significance of earthenware products in the country. Earthenware items, such as pottery and clay utensils, have a strong demand in both rural and urban areas due to their aesthetic appeal and eco-friendly nature. Additionally, the rise of tourism and the popularity of traditional crafts among tourists are expected to boost the earthenware market.
The earthenware market may face challenges due to competition from alternative materials like plastic and metal. Additionally, maintaining consistent quality in earthenware products and ensuring that they meet safety standards might be crucial to build consumer trust.
The earthenware market in Indonesia has been thriving, driven by the country`s rich cultural heritage and traditional pottery craftsmanship. The demand for artisanal earthenware products has been increasing among tourists and locals alike. The pandemic posed challenges to this market, particularly with the decline in tourism and art-related events. However, the rise of e-commerce platforms and online marketing initiatives helped sustain sales during the pandemic.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Earthenware Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Earthenware Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Earthenware Market - Industry Life Cycle |
3.4 Indonesia Earthenware Market - Porter's Five Forces |
3.5 Indonesia Earthenware Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Indonesia Earthenware Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Indonesia Earthenware Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Cultural significance of earthenware in Indonesia |
4.2.2 Growing interest in traditional crafts and handmade products |
4.2.3 Increasing tourism promoting local artisanal products |
4.3 Market Restraints |
4.3.1 Competition from cheaper imported ceramic products |
4.3.2 Limited access to modern production technology |
4.3.3 Fluctuating raw material prices affecting production costs |
5 Indonesia Earthenware Market Trends |
6 Indonesia Earthenware Market, By Types |
6.1 Indonesia Earthenware Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Earthenware Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Indonesia Earthenware Market Revenues & Volume, By Delftware, 2021-2031F |
6.1.4 Indonesia Earthenware Market Revenues & Volume, By Creamware, 2021-2031F |
6.1.5 Indonesia Earthenware Market Revenues & Volume, By Terracotta, 2021-2031F |
6.1.6 Indonesia Earthenware Market Revenues & Volume, By Ironstone Ware, 2021-2031F |
6.1.7 Indonesia Earthenware Market Revenues & Volume, By Yellowware, 2021-2031F |
6.1.8 Indonesia Earthenware Market Revenues & Volume, By Raku, 2021-2031F |
6.1.9 Indonesia Earthenware Market Revenues & Volume, By Others, 2021-2031F |
6.1.10 Indonesia Earthenware Market Revenues & Volume, By Others, 2021-2031F |
6.2 Indonesia Earthenware Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Earthenware Market Revenues & Volume, By Tableware, 2021-2031F |
6.2.3 Indonesia Earthenware Market Revenues & Volume, By Flower Pots, 2021-2031F |
6.2.4 Indonesia Earthenware Market Revenues & Volume, By Decorative Articles, 2021-2031F |
6.2.5 Indonesia Earthenware Market Revenues & Volume, By Others, 2021-2031F |
7 Indonesia Earthenware Market Import-Export Trade Statistics |
7.1 Indonesia Earthenware Market Export to Major Countries |
7.2 Indonesia Earthenware Market Imports from Major Countries |
8 Indonesia Earthenware Market Key Performance Indicators |
8.1 Percentage of revenue from new product innovations |
8.2 Number of collaborations with local artists and designers |
8.3 Percentage of revenue from exports to international markets |
9 Indonesia Earthenware Market - Opportunity Assessment |
9.1 Indonesia Earthenware Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Indonesia Earthenware Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Indonesia Earthenware Market - Competitive Landscape |
10.1 Indonesia Earthenware Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Earthenware Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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